inkwell.software
Beats 50%.
of 1,662 multi-step SaaS funnels we’ve measured.
Below the fold
Section by section.
Each part of the page, with our check beside it.
No crop
The crop for this section is not available yet.
Hero · their words: “The IDE for writers” Hero · 1% to 8% down the pageOur check
Not measuredNot measured for this section.
This capture has no element locations, so no check is placed here. Measured: 3 buttons and links, “Start writing free” and “Try the demo”, 128 words. Absent, not scored 0.
No crop
The crop for this section is not available yet.
Content · their words: “From draft to notes to finished pages” Content · 8% to 15% down the pageOur check
Not measuredNot measured for this section.
This capture has no element locations, so no check is placed here. Measured: 176 words. Absent, not scored 0.
No crop
The crop for this section is not available yet.
Comparison · their words: “Not just another writing tool” Comparison · 64% to 71% down the pageOur check
Not measuredNot measured for this section.
This capture has no element locations, so no check is placed here. Measured: 3 buttons and links, “Compare with Final Draft” and “About”, a table, 145 words. Absent, not scored 0.
No crop
This section is only 1% of the page, too thin to show without cutting in the one next to it.
Content · 71% to 72% down the pageOur check
Not measuredNot measured for this section.
This capture has no element locations, so no check is placed here. Measured: 76 words. Absent, not scored 0.
No crop
The crop for this section is not available yet.
FAQ · their words: “The questions writers ask first” FAQ · 80% to 88% down the pageOur check
Not measuredNot measured for this section.
This capture has no element locations, so no check is placed here. Measured: 1 button or link, “Browse the full FAQ”, 68 words. Absent, not scored 0.
No crop
This section is only 5% of the page, too thin to show without cutting in the one next to it.
Content · 88% to 94% down the pageOur check
Not measuredNot measured for this section.
This capture has no element locations, so no check is placed here. Measured: 2 buttons and links, “Start writing free” and “View pricing”, 27 words. Absent, not scored 0.
Sections of Homepage / Lander. Crops are portions of the page, shown beside our analysis. Measured by Roentgen 1.35.0 on 2026-11-03. A section with nothing detected is absent, never scored 0.
Something wrong?
What it skips
Nothing most peers do is missing.
6 tactics inkwell.software could still add. Most peers skip them too, so each one would stand out.
Lead-capture formOpportunityOnly 29% of 1,657 SaaS funnels do this. · 475 of 1657
Examples of this
Us-vs-them comparisonOpportunityOnly 29% of 1,657 SaaS funnels do this. · 473 of 1657
Press / "as seen in"OpportunityOnly 21% of 1,657 SaaS funnels do this. · 352 of 1657
Proof above the foldOpportunityOnly 19% of 1,657 SaaS funnels do this. · 310 of 1657
Examples of this
Usage / adoption proofOpportunityOnly 16% of 1,657 SaaS funnels do this. · 268 of 1657
Scarcity / urgency copyOpportunityOnly 5% of 1,657 SaaS funnels do this. · 89 of 1657
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How it ranks
Where it ranks.
Against its own peers: the same funnel type and walk depth.
Peer rank
Beats 50%.
of 1,662 multi-step SaaS funnels.
What we found
What we found.
Free to read.
What they say
“The IDE for writers”
- Search Ctrl K
- Cookie preferences
- Get started
- Start writing free
- Try the demo
How it’s built
22 UX checks · 10 pass · 6 need work · 3 notes · 3 not measured
Mobile viewport
Responsive viewport meta is present.
Language declared
html[lang] is set for screen readers.
Image alt text
All 9 content images carry alt text.
Link text
No sampled link uses generic text such as “click here” or “learn more”.
Heading structure
The landing page has exactly one <h1>.
Heading levels
No heading skips a level (no <h2> followed directly by an <h4>).
Show the other 16 checks
Page title
The landing page has a <title> (55 characters). Whether it is descriptive is not judged.
Skip link
A same-page “skip to content” link was found.
Horizontal overflow
The page does not scroll horizontally at 1440px wide.
Landmark regions
The page has header, main and footer landmark regions.
Line length
23 paragraphs run past ~95 characters per line.
Label in name
4 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
Keyboard reachability
17 elements look clickable but cannot be reached by keyboard.
Body text size
Smallest sampled text is 8px, below the 13px floor this check uses.
Line height
Body line-height is 1.25×, tight enough to hurt readability.
Named controls
36 buttons/links have no accessible name (icon-only, no aria-label).
Render-blocking resources
39 stylesheets/scripts in <head> block first paint.
Oversized images
9 images are shipped at more than 2x the width shown.
Tap-target size (mobile)
264 of 319 interactive targets are under 44×44px on mobile.
Text contrast (WCAG AA)
No sampleable body text found to measure.
Page weight
At least 3.1 MB across 317 measurable resources, but 190 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Largest paint element
The browser did not report a largest painted element for this capture.
Seen on the page
The sections of inkwell.software where each tactic we found shows up, cut from the capture.
FAQ / objection handling2 crops
FAQ · Homepage / Lander 
FAQ · Pricing
How it looks
GeistSans for headlines and text. No palette was measured on this page.
How it sells
Free names. Plus proves.
5 of 11 selling tactics found: Demo / docs entry, Pricing tiers, Trusted-by logo wall, FAQ / objection handling, Free trial / freemium. 6 not found.
Free · you see
- Which tactics it uses
Which 6 it lacks
- Lead-capture formOnly 29% of 1,657 SaaS funnels do this. Opportunity
- Us-vs-them comparisonOnly 29% of 1,657 SaaS funnels do this. Opportunity
- Press / "as seen in"Only 21% of 1,657 SaaS funnels do this. Opportunity
- Proof above the foldOnly 19% of 1,657 SaaS funnels do this. Opportunity
- Usage / adoption proofOnly 16% of 1,657 SaaS funnels do this. Opportunity
- Scarcity / urgency copyOnly 5% of 1,657 SaaS funnels do this. Opportunity
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
- Every UX check
Plus · $29/mo
- The proof behind each tactic
- Who has what it lacks
- Every word, colour share and type scale
Demo / docs entry · the evidence
Pricing tiers · the evidence
Trusted-by logo wall · the evidence
Sites like this.
Same funnel type, most checks found first.
Put your site next to this one.
Plus
Proof for all 5 tactics.
The exact evidence for each one we found. Open a row to read it.
Demo / docs entry · the evidence
Pricing tiers · the evidence
Trusted-by logo wall · the evidence
FAQ / objection handling · the evidence
Free trial / freemium · the evidence
Their main button, as captured
Plus
Who has what it lacks.
For each gap, the peers that have it.
Lead-capture form · who has it
Us-vs-them comparison · who has it
Press / "as seen in" · who has it
Proof above the fold · who has it
Usage / adoption proof · who has it
Scarcity / urgency copy · who has it
Plus
Every word they use.
Buttons, links and prices, in full.
Buttons and links · 5 on the first page
Prices seen · 3
Plus
Colour share and type scale.
How much of the page each colour covers, and every size in the scale.
Type scale · 12 sizes
UXXRAY+
Open every locked row.
$29/mo. Every row above, with the evidence behind it.
Site report · inkwell.software · Compare
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