Body text size
type:Smallest sampled text is 10px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▼ thinnest
1 tactic
saas · Oct 12, 2026
klox.ai
3 conversion tactics detected
2 pages walked · measured by Roentgen 1.28.1
How this was measured
Measured by Roentgen 1.28.1 on 2026-10-12. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Walk 45 links on the entry page, 43 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
3 conversion tactics detected, each backed by text on the page
- Answers buyer objections
FAQ
- Shows customer logos or a trusted-by claim
logos: OpenAI, Zombies on Your Lawn, White Star Evacuation, Outrageous Plant Video, Hotel
- Makes the pricing ladder explicit
free, $9.99/mo, $29.99/mo, $89.99/mo
-
Not seen
8 of 11 applicable tactics we checked for and did not see
- Free trial / freemium
- A free trial, free tier, or "no credit card" entry offer.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Demo / docs entry
- A "book a demo" or documentation / API entry point.
+ 5 more
-
Flagged
4 of 15 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 10px, below the 13px floor this check uses.
- Named controls
- 1 button/link has no accessible name (icon-only, no aria-label).
- Oversized images
- 8 images are shipped at more than 2x the width shown.
+ 1 more
-
Walked
2 pages walked, Homepage / Lander to Pricing
- Step 1
- Homepage / Lander
- Step 2
- Pricing
-
In their words
The headline:
Turn your ideas into videos
- Promise
Turn your ideas into videos with Klox. Create scripts, storyboards, and video clips with an AI agent, then re…
What we recorded
The funnel, frame by frame
2 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
19 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Klox AI – Your AI Video Creation Canvas
- Meta description
Turn your ideas into videos with Klox. Create scripts, storyboards, and video clips with an AI agent, then refine your work on an editable canvas.
- Headline
Turn your ideas into videos
- Section headings
Klox Show
Make videos with Claude Code or Codex
Hotel Lobby AI
Klox | Switch Agents. Keep Your Canvas.
Dunhuang
Light in the Lower City
Japanese Hand-Drawn Healing Style
SHOWTIME - 3D-VALORANT Awakening
+2 more, not shown- Buttons and links
Sign In
Image
Video
New project
Video editing Video editing Rework a clip with a prompt
All
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
3 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
FAQ
proof1 of 4
Shows customer logos or a trusted-by claim
logos: OpenAI, Zombies on Your Lawn, White Star Evacuation, Outrageous Plant Video, Hotel
offer1 of 2
Makes the pricing ladder explicit
free, $9.99/mo, $29.99/mo, $89.99/mo
What we didn’t find
8 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see8 of 11 applicable
Free trial / freemium
1,397 of the 1,750 SaaS funnels we checked
Press / "as seen in"
673 of the 2,522 funnels we checked
Demo / docs entry
594 of the 1,760 funnels we checked
Us-vs-them comparison
467 of the 2,525 funnels we checked
Lead-capture form
457 of the 1,760 funnels we checked
Proof above the fold
406 of the 2,525 funnels we checked
Usage / adoption proof
301 of the 2,138 funnels we checked
Scarcity / urgency copy
131 of the 2,522 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
15 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 14 measured checks need work1 could not be measured — not counted either way
Named controls
a11y:1 button/link has no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Oversized images
weight:8 images are shipped at more than 2x the width shown.
“77d3683e-6cff-42fc-8943-4e3dd100cfc1.png” is 5504px wide, displayed at 576px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:59 of 83 interactive targets are under 44×44px on mobile.
smallest: “Language” at 40×40px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing5
Line length
5 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Form labels
1 form field relies on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Landmark regions
No <main> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:Keyboard reachability
8 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Text contrast (WCAG AA)
All 1 sampled text runs sit over images or gradients. effective contrast is not computable.
contrast:Clear5
Mobile viewport · Language declared · Image alt text · Page weight · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox36px
Jumps over the lazy dog20px
A subheading in their voice16px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
14pxAa
16pxAa
20pxAa
36pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa900
FAMILIES
Inter Variable
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
