Body text size
type:Smallest sampled text is 11px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▼ thinnest
8 tactics
saas · Sep 15, 2026
lessie.ai
We found more conversion tactics here than on 86% of the 1,350 multi-step SaaS funnels we have measured.
7 conversion tactics detected
2 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 88% of them.
Walk 25 links on the entry page, 20 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
7 conversion tactics detected, each backed by text on the page
- Answers buyer objections
FAQ
- Offers a free trial or free tier
Start for free
- Shows customer logos or a trusted-by claim
used by
+ 4 more with evidence
-
Not seen
4 of 11 applicable tactics we checked for and did not see
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
- Lead-capture form
- An on-page form collecting contact details (email / name / phone) outside a che…
+ 1 more
-
Flagged
6 of 15 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 11px, below the 13px floor this check uses.
- Named controls
- 11 buttons/links have no accessible name (icon-only, no aria-label).
- Page weight
- At least 7.7 MB across 174 measurable resources. 114 cross-origin resources did not expos…
+ 3 more
-
Walked
2 pages walked, Homepage / Lander to Pricing
- Step 1
- Homepage / Lander
- Step 2
- Pricing
-
In their words
The headline:
AI People Search Engine
- Promise
Lessie AI is an ai people search engine. Search 50M+ profiles across LinkedIn, Twitter, GitHub & 100+ sources…
What we recorded
Progress
3 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 3 scans
Same 7 conversion tactics detected since 2026-08-09.
- 7 tactics 2026-08-09
- 7 tactics 2026-08-15
- 7 tactics 2026-09-15
The funnel, frame by frame
2 steps walkedIn their own words
21 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Lessie AI – AI People Search Engine to Find People Instantly
- Meta description
Lessie AI is an ai people search engine. Search 50M+ profiles across LinkedIn, Twitter, GitHub & 100+ sources. Find influencers, leads, investors & talent instantly with AI agents.
- Headline
AI People Search Engine
- Section headings
#1 in AI People Search
See AI People Search in Action
What is AI People Search?
How AI People Search Works: 4-Step Process
Find Anyone for Any Purpose
Why Choose AI People Search?
See Lessie AI in Action
What Our Customers Say
+8 more, not shown- Buttons and links
Start for free
Play Video
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
7 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
FAQ
proof2 of 4
Shows customer logos or a trusted-by claim
used by
Puts a number on adoption
10k+ downloads
offer2 of 2
Offers a free trial or free tier
Start for free
Makes the pricing ladder explicit
free, $50,000/mo, $500/mo, $50/mo
checkout1 of 2
Offers a demo or docs entry point
documentation
urgency1 of 1
Signals scarcity without a live clock
Limited Time
What we didn’t find
4 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see4 of 11 applicable
Press / "as seen in"
642 of the 2,417 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Lead-capture form
437 of the 1,683 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
15 run · 6 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 15 measured checks need work
Named controls
a11y:11 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Page weight
weight:At least 7.7 MB across 174 measurable resources. 114 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
Oversized images
weight:81 images are shipped at more than 2x the width shown.
“1699870534696?e=2147483647&v=beta&t=pn1F” is 200px wide, displayed at 24px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <main> or <header> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:69 of 159 interactive targets are under 44×44px on mobile.
smallest: “Find” at 87×36px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing5
Line length
1 paragraph runs past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Form labels
1 form field relies on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Render-blocking resources
4 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:Keyboard reachability
30 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Clear4
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#0202ca
accent#0202ca
bg#ffffff
surface#fafafb
text#19191a
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog32px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
14pxAa
16pxAa
20pxAa
24pxAa
32pxAa
48pxAa
WEIGHTS
Aa300
Aa400
Aa500
Aa600
Aa700
FAMILIES
merriweather · inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
