The funnel, frame by frame see their whole funnel without clicking through it. scored step by step measured Desktop 2 steps
⤢
01
Homepage / Lander ▲ strongest
subscription
Comparison FAQ Press Logo wall Demo / docs
⤢
02
Compare ▼ thinnest
Press Logo wall Demo / docs
Offer how clearly they present the deal and its value measured
0/8 none points earned
No signals detected for this category on the captured funnel.
Tactics we scan for but didn't detect
Add them to lift coverage, or tell us we missed one.
pricing tiers
we have this →
Action the path to convert. CTA, sign-up, checkout measured
11/20 partial points earned
Lead-capture form Demo / docs entry
Tactics we scan for but didn't detect
Add them to lift coverage, or tell us we missed one.
proof above the fold
we have this →
free trial / freemium
we have this →
Trust proof, social proof, and credibility measured
6/11 partial points earned
Trusted-by logo wall logo wall (4 distinct marks)
Tactics we scan for but didn't detect
Add them to lift coverage, or tell us we missed one.
usage / adoption proof
we have this →
Friction objections answered, barriers removed measured
6/10 high points earned
Tactics we scan for but didn't detect
Add them to lift coverage, or tell us we missed one.
free trial / freemium
we have this →
Value why it’s worth it. comparison and reinforcement measured
7/10 high points earned
Tactics we scan for but didn't detect
Add them to lift coverage, or tell us we missed one.
usage / adoption proof
we have this →
UX signals measured UX quality. contrast · mobile · type · a11y · layout measured
Leaky
3 flags · 9 checks
Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.
NEEDS WORK Text contrast (WCAG AA)
82% of measurable text passes WCAG AA. 4+ runs fail. 19% of text was unmeasurable (over images/gradients). not counted either way.
worst: “Luoxi” at 2.55:1 (13px, #5c5546 on #14110d). needs 4.5:1
Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targets Responsive viewport + touch-target sizes where it matters.
GOOD Mobile viewport
Responsive viewport meta is present.
Typography Body size, line-height, line length. is the pitch actually readable?
NEEDS WORK Body text size
Smallest body text is 9px (base ~12px). below the ~16px readable floor.
Keep body copy ≥15-16px; reserve sub-13px for fine print only.
NOTE Line length
4 paragraphs run past ~95 characters per line.
Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene Language, alt text, form labels, named controls, headings, link clarity.
GOOD Language declared
html[lang] is set for screen readers.
GOOD Image alt text
All 37 content images carry alt text.
NOTE Form labels
8 form fields rely on placeholder text as the only label.
Back placeholders with a real <label>. placeholder text vanishes on input.
NEEDS WORK Named controls
8 buttons/links have no accessible name (icon-only, no aria-label).
Add aria-label to icon-only buttons and links.
NOTE Link text
1 link uses generic text (“click here” / “learn more”).
Make link text describe its destination out of context.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.
Live scan · 15-25 sec · same rubric · nothing is guessed
Brand kit palette by on-page usage · type rendered live measured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
Primary CTA
the roles, doing their job
The quick brown fox56px
Jumps over the lazy dog30px
A subheading in their voice18px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
List item one, at body scale List item two List item three
Primary action
Hover (simulated)
Disabled
SIZE SCALE
9px Aa
10px Aa
11px Aa
12px Aa
13px Aa
14px Aa
15px Aa
16px Aa
17px Aa
18px Aa
30px Aa
56px Aa
WEIGHTS
Aa 400
Aa 500
Aa 560
Aa 600
Aa 650
Aa 700
FAMILIES
Source Serif 4 · ui-monospace
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Teardown report. copy for your LLM the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from
foreverse.app · 5/9 tactics · 0 proof templates · evidence-backed
Copy report →
# Agent Brief. build in the style of foreverse.app
> Machine-extracted from a live on-demand funnel teardown (2026-07-20). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Compare
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#f6efdf` | 32.1% | background |
| `#ffffff` | 13.2% | background |
| `#f5ead8` | 10.1% | background |
| `#fbfaf8` | 7.5% | background |
| `#14110d` | 7.2% | support |
| `#fdfaf2` | 6.4% | background |
| `#14100a` | 4.6% | support |
| `#221b12` | 3.2% | support |
Curated roles: `primary=#f5ead8` · `accent=#f5ead8` · `bg=#f6efdf` · `surface=#ffffff` · `text=#877c64`
## Type
- Display: `Source Serif 4`
- Body: `ui-monospace`
- Size scale (px): 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 30, 56
- Radius (px): 7, 8, 12, 14, 50, 999
## Patterns detected (fact-based). 5/9
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(home: comparison table: CAPABILITY · Foreverse · Generic AI writer)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: What is Foreverse, and how is it different from a normal e-reader? Foreverse is an AI fict)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: used by; p2: logo wall (4 distinct marks))_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(home: docs link; p2: docs link)_
- **Lead-capture form**. An on-page form collecting contact details (email / name / phone) outside a checkout. _(home: Say something… (actions in brackets), Say something… (actions in brackets), Say something… (actions in brackets), Message the agent — @ to reference novels and cards…)_
## Proof language (harvested strings → templates)
- _(none extracted)_
## Funnel facts
- Depth reached: 2 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.