Body text size
type:Smallest sampled text is 10px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
4 tactics
saas · Sep 20, 2026
macrows.app
We found more conversion tactics here than on 45% of the 1,413 multi-step SaaS funnels we have measured.
5 conversion tactics detected
2 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-20. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,864 multi-step funnels, more conversion tactics than 53% of them.
Walk 20 links on the entry page, 9 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
5 conversion tactics detected, each backed by text on the page
- Offers a free trial or free tier
Free plan
- Shows customer logos or a trusted-by claim
logo wall (4 distinct marks)
- Makes the pricing ladder explicit
free, $19/mo, $8/mo
+ 2 more with evidence
-
Not seen
6 of 11 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
- Lead-capture form
- An on-page form collecting contact details (email / name / phone) outside a che…
+ 3 more
-
Flagged
3 of 13 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 10px, below the 13px floor this check uses.
- Line height
- Body line-height is 1×, tight enough to hurt readability.
- Tap-target size (mobile)
- 38 of 51 interactive targets are under 44×44px on mobile.
-
Walked
2 pages walked, Homepage / Lander to Pricing
- Step 1
- Homepage / Lander
- Step 2
- Pricing
-
In their words
The headline:
Turn spreadsheets into business workflows
- Promise
Macrows is a free private Mac app for workflows that start in spreadsheets: CRMs, project trackers, inventory…
What we recorded
Progress
5 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 5 scans
Same 5 conversion tactics detected since 2026-07-30.
- 5 tactics 2026-07-30
- 5 tactics 2026-08-02
- 5 tactics 2026-08-03
- 5 tactics 2026-08-15
- 5 tactics 2026-09-20
The funnel, frame by frame
2 steps walkedIn their own words
19 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Macrows | Turn Spreadsheets Into Business Workflows
- Meta description
Macrows is a free private Mac app for workflows that start in spreadsheets: CRMs, project trackers, inventory lists, and local AI automation.
- Headline
Turn spreadsheets into business workflows
- Section headings
Keep the speed of a sheet. Add structure.
Start with the sheet that already runs your day.
PRODUCT
SOLUTIONS
GUIDES
COMPANY
Free local AI for the boring parts of spreadsheet work.
Build automations for the work you repeat
+6 more, not shown- Buttons and links
Download Macrows
Download
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
5 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof2 of 4
Shows customer logos or a trusted-by claim
logo wall (4 distinct marks)
Shows press logos or an as-seen-in claim
featured on
offer2 of 2
Offers a free trial or free tier
Free plan
Makes the pricing ladder explicit
free, $19/mo, $8/mo
checkout1 of 2
Offers a demo or docs entry point
Documentation
What we didn’t find
6 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 11 applicable
FAQ / objection handling
1,696 of the 2,525 funnels we checked
Us-vs-them comparison
467 of the 2,525 funnels we checked
Lead-capture form
457 of the 1,760 funnels we checked
Proof above the fold
406 of the 2,525 funnels we checked
Usage / adoption proof
301 of the 2,138 funnels we checked
Scarcity / urgency copy
131 of the 2,522 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion3 of 13 measured checks need work
Line height
type:Body line-height is 1×, tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
Tap-target size (mobile)
mobile:38 of 51 interactive targets are under 44×44px on mobile.
smallest: “Download” at 62×16px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
1 paragraph runs past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Oversized images
4 images are shipped at more than 2x the width shown.
FixServe responsive sizes (srcset/sizes) matching the rendered width.
weight:Landmark regions
No <header> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:Clear6
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Page weight · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#3a032d
bg#fbf9f0
surface#f8f3e6
text#5f3155
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox108px
Jumps over the lazy dog58px
A subheading in their voice22px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
22pxAa
58pxAa
108pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
Aa900
FAMILIES
GT Flexa · Output Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
