saas · Sep 25, 2026

matchly.xco.agency

We found more conversion tactics here than on 66% of the 323 entry-page SaaS captures we have measured.

4 conversion tactics detected

1 page walked · measured by Roentgen 1.27.0

4 conversion tactics detected
1 page captured
9 UX checks
1 flagged

Walk 1 link seen on the entry page, and none were walkable past it. We only follow a[href], so a funnel behind a button or a login would not appear here.

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-25. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 630 entry-page captures, more conversion tactics than 79% of them.

The short version, in 4 parts

Proven on the page
4 conversion tactics detected, each backed by text on the page

Answers buyer objections
Do I have to edit my theme? No. Matchly ships a theme app extension, so you add the quiz f
Offers a free trial or free tier
free trial
Shows customer logos or a trusted-by claim
logos: Matchly on LetsLaunch, SaaSLineup, OpenHunts Club Member, Listed on Uno Directory

+ 1 more with evidence

See all 4
Not seen
7 of 11 applicable tactics we checked for and did not see

Press / "as seen in"
Media logos or an "as seen in / featured in" claim borrowing publication credib…
Demo / docs entry
A "book a demo" or documentation / API entry point.
Lead-capture form
An on-page form collecting contact details (email / name / phone) outside a che…

+ 4 more

See what we looked for
Flagged
2 of 10 build checks flagged, each with a fix

Body text size
Smallest sampled text is 12px, below the 13px floor this check uses.
Tap-target size (mobile)
58 of 65 interactive targets are under 44×44px on mobile.

See the fixes
In their words
The headline: Ask a few questions. Recommend the right products.

Promise
Build product recommendation quizzes and lead capture forms for Shopify. Map answers to tags, collections or…
Prices shown
$4 · $40

Read every quote

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 1

What we recorded

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

4 tactics

$4 +1 more

FAQFree trialLogo wallPricing tiers

In their own words

21 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Product recommendation quizzes · Matchly — Quiz & Forms Builder
Meta description: Build product recommendation quizzes and lead capture forms for Shopify. Map answers to tags, collections or products, capture emails, and track the revenue each quiz brings in.
Headline: Ask a few questions. Recommend the right products.
Section headings: A big catalogue is not a helpful catalogueWhat you can buildFrom template to storefrontWhat merchants build with itOne plan, everything in itQuestions merchants askTurn your catalogue into a recommendationApps that pair well with this one+8 more, not shown
Prices on the page: $4$40

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of matchly.xco.agency — **Nav**0% down the page

Hero section of matchly.xco.agency — **Hero**1% down the page

Pricing section of matchly.xco.agency — **Pricing**57% down the page

FAQ section of matchly.xco.agency — **FAQ**67% down the page

Footer section of matchly.xco.agency — **Footer**92% down the page

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

objection1 of 2

Answers buyer objections Do I have to edit my theme? No. Matchly ships a theme app extension, so you add the quiz f

proof1 of 4

Shows customer logos or a trusted-by claim logos: Matchly on LetsLaunch, SaaSLineup, OpenHunts Club Member, Listed on Uno Directory

offer2 of 2

Offers a free trial or free tier free trial

Makes the pricing ladder explicit free, $4/mo

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see7 of 11 applicable

Press / "as seen in" 608 of the 2,330 funnels we checked

Demo / docs entry 559 of the 1,631 funnels we checked

Lead-capture form 415 of the 1,631 funnels we checked

Us-vs-them comparison 413 of the 2,334 funnels we checked

Proof above the fold 343 of the 2,334 funnels we checked

Usage / adoption proof 272 of the 1,947 funnels we checked

Scarcity / urgency copy 118 of the 2,330 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

10 run · 2 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

2 of 9 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 12px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Tap-target size (mobile)

mobile:tap-target-size-mobile

58 of 65 interactive targets are under 44×44px on mobile.

smallest: “Install Rankify” at 122×24px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing2

Line length

14 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Oversized images

3 images are shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images

Not measurable1

Page weight

At least 0.2 MB across 30 measurable resources, but 10 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

accent#e3e7ed

bg#ffffff

surface#f6f7f9

text#4d5765

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox38px

Jumps over the lazy dog37px

A subheading in their voice33px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

12pxAa

13pxAa

14pxAa

15pxAa

16pxAa

18pxAa

19pxAa

24pxAa

32pxAa

33pxAa

37pxAa

38pxAa

WEIGHTS

Aa400

Aa550

Aa600

Aa650

Aa700

Aa720

FAMILIES

Inter var

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Machine version → JSON bundle Markdown brief Design tokens llms.txt