saas · Aug 9, 2026

propfade.com

40/100 Thin

Scores above 80% of 525 entry-page captures we have measured. Among the 289 saas funnels in that group, above 68%.

Walk 7 links seen, 5 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Measured by Roentgen 1.20.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 1

What we recorded

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

3 tactics

$1,250,000 +6 more  ·  subscription

FAQFree trialPricing tiers

In their own words

32 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
PropFade: Listing photos in, finished video out
Meta description
Turn listing photos into a polished real estate video with motion, voiceover, and captions. Vertical, square, and widescreen, in about two minutes.
Headline
Turn property photos into video in seconds, using AI.
Section headings
See what PropFade makes.The right size for every app.It does the whole job for you.Your photos and details in, finished video out.One video costs less than one hour of editing.Good to know.Make your first listing video.Photos turned into video.+2 more, not shown
Buttons and links
Make a videoMake your first listing videoSlow zoom into the kitchenPan across the living roomRise up over the backyardUnmuteAnnual 6 MO FREEMonthlyHow many photos can I use per video?Do I have to film anything?+2 more, not shown
Prices on the page
$1,250,000$10$29$59$9$119$8

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of propfade.com
Nav3% down the page
Hero section of propfade.com
Hero1% down the page
Pricing section of propfade.com
Pricing61% down the page
FAQ section of propfade.com
FAQ76% down the page
Footer section of propfade.com
Footer94% down the page

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Offer clarity1 of 1

Makes the pricing ladder explicit free, $10/mo, $29/mo, $59/mo

Action path1 of 4

Offers a free trial or free tier free trial

Friction reduction2 of 2

Answers buyer objections Good to know. Quick answers before your first video. How many photos can I use per video?
Offers a free trial or free tier free trial

What we didn’t find

8 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see8 of 11 applicable

Trusted-by logo wall 1050 of 1369 measured funnels run this
Press / "as seen in" 448 of 1769 measured funnels run this
Demo / docs entry 440 of 1256 measured funnels run this
Lead-capture form 310 of 1256 measured funnels run this
Us-vs-them comparison 304 of 1777 measured funnels run this
Proof above the fold 292 of 1777 measured funnels run this
Usage / adoption proof 224 of 1369 measured funnels run this
Scarcity / urgency copy 94 of 1769 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

11 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

Readability & contrast1 flagged

Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa

80% of measurable text passes WCAG AA. 4+ runs fail.

worst: “9:16” at 1.15:1 (11px, #ffffff on #f2efe9). needs 4.5:1

fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 10px (base ~13px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

2 paragraphs run past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygieneclear

Language declared passesa11y:language-declared

html[lang] is set for screen readers.

Image alt text passesa11y:image-alt-text

All 13 content images carry alt text.

Heading levels notea11y:heading-levels

1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

fix Step heading levels one at a time; use CSS for size, not a deeper level.

Weight & delivery1 flagged

Page weight not measurableweight:page-weight

At least 0.0 MB across 6 measurable resources, but 49 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Render-blocking resources noteweight:render-blocking-resources

4 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Oversized images needs workweight:oversized-images

9 images are shipped at more than 2x the width shown.

“submitaitools.png” is 600px wide, displayed at 114px

fix Serve responsive sizes (srcset/sizes) matching the rendered width.

Structure & reachabilityclear

Keyboard reachability notestructure:keyboard-reachability

6 elements look clickable but cannot be reached by keyboard.

“9:16”, “9:16”, “16:9”

fix Use <button>/<a>, or add role + tabindex="0" and a key handler.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#f2efe9
accent#f2efe9
bg#f2efe9
surface#ffffff
text#57534b
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox50px
Jumps over the lazy dog39px
A subheading in their voice21px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
21pxAa
39pxAa
50pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa650
Aa700
Aa800
FAMILIES
Manrope · Hanken Grotesk
rendered in their own type system · webfont not loaded. system fallback if uninstalled

We also looked for Elements and Playbook match, and found none on this funnel.

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