ecommerce · Sep 12, 2026

moneycrunchlab.com

Scores higher than 20% of 621 entry-page captures we have measured. Among the 32 ecommerce funnels in that group, higher than 21%.

1 conversion tactic detected

Walk 54 links seen, 48 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

How this was measured

Measured by Roentgen 1.27.0 on 2026-09-12. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel.

Captured Mortgage Points Break Even Calculator
Step 1 · Mortgage Points Break Even Calculator1 / 1

What we recorded

Progress

3 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 3 scans Same 1 conversion tactic detected since 2026-07-30.
  1. 1 tactic 2026-07-30
  2. 1 tactic 2026-08-03
  3. 1 tactic 2026-09-12

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Mortgage Points Break Even Calculator
01

Mortgage Points Break Even Calculator

1 tactic

$66.12 +8 more

FAQ

In their own words

24 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Mortgage Points Break-Even Calculator: Are Points Worth It?
Meta description
Calculate the break-even point on mortgage discount points: monthly savings, how many years until the points pay for themselves, and total savings if you keep the loan.
Headline
Mortgage Points Break-Even Calculator
Section headings
The key question: how long will you keep the loan?Reading a lender’s rate sheetPoints vs. the alternativesMethod, example, and sourcesFrequently asked questionsRelated calculatorsHow this calculator worksWorked example+2 more, not shown
Buttons and links
🔗 Copy link with your numbersRent vs buy
Prices on the page
$66.12$2,594.39$2,528.27$19,803$400,000$4,000$2,594$2,528+1 more, not shown

What we found

1 tactic

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Friction reduction1 of 3

Answers buyer objections What are mortgage discount points? How is the break-even point calculated? When are points

What we didn’t find

14 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see14 of 15 applicable

Press / "as seen in" 558 of the 2,131 funnels we checked
Us-vs-them comparison 366 of the 2,138 funnels we checked
Proof above the fold 333 of the 2,138 funnels we checked
Anchor / strikethrough pricing 108 of the 200 ecommerce funnels we checked
Scarcity / urgency copy 108 of the 2,131 funnels we checked
On-page review wall 98 of the 200 ecommerce funnels we checked
Free shipping 73 of the 200 ecommerce funnels we checked
Money-back guarantee 36 of the 200 ecommerce funnels we checked
Express wallets 35 of the 200 ecommerce funnels we checked
Proof at every step 29 of the 200 ecommerce funnels we checked
Countdown / urgency timer 16 of the 200 ecommerce funnels we checked
Per-unit price anchor 9 of the 200 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

10 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

3 of 9 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Named controls

a11y:named-controls

26 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Tap-target size (mobile)

mobile:tap-target-size-mobile

57 of 89 interactive targets are under 44×44px on mobile.

smallest: “MoneyCrunchLab” at 223×25px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing1

Line length

10 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Not measurable1

Page weight

At least 0.0 MB across 5 measurable resources, but 2 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#f2f5f8
bg#ffffff
surface#f8fbf9
text#17233b
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox26px
Jumps over the lazy dog25px
A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
19pxAa
24pxAa
25pxAa
26pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
system-ui
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

3 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Sections — structural bands identified on this funnel, cropped from its own capture

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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