Body text size
type:Smallest sampled text is 7px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
7 tactics
subscription
saas · Sep 29, 2026
oraclely.com
We found more conversion tactics here than on 67% of the 1,413 multi-step SaaS funnels we have measured.
6 conversion tactics detected
3 pages walked · measured by Roentgen 1.28.1
How this was measured
Measured by Roentgen 1.28.1 on 2026-09-29. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,864 multi-step funnels, more conversion tactics than 72% of them.
Walk 35 links on the entry page, 31 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
6 conversion tactics detected, each backed by text on the page
- Offers a free trial or free tier
Free tier
- Shows customer logos or a trusted-by claim
logo wall (4 distinct marks)
- Puts a number on adoption
999+ users
+ 3 more with evidence
-
Not seen
5 of 11 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Demo / docs entry
- A "book a demo" or documentation / API entry point.
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
+ 2 more
-
Flagged
5 of 14 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 54% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest sampled text is 7px, below the 13px floor this check uses.
- Named controls
- 2 buttons/links have no accessible name (icon-only, no aria-label).
+ 2 more
-
Walked
3 pages walked, Homepage / Lander to Sign Up
- Step 1
- Homepage / Lander
- Step 2
- Pricing
- Step 3
- Sign Up
-
In their words
The headline:
A Private Daily Tarot Ritual for Your Morning
- Promise
Draw one private daily tarot card each morning with a concise reading and cohesive card art. Explore tarot, F…
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans
Same 6 conversion tactics detected since 2026-08-31.
- 6 tactics 2026-08-31
- 6 tactics 2026-09-29
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
29 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Daily Tarot App for a Quiet Morning Ritual | Oraclely
- Meta description
Draw one private daily tarot card each morning with a concise reading and cohesive card art. Explore tarot, Four Pillars, and astrology on Oraclely.
- Headline
A Private Daily Tarot Ritual for Your Morning
- Section headings
A Daily Tarot Reading That Fits the Morning
Why Make Tarot a Daily Ritual?
How Your Morning Reading Works
What You Can Do in Oraclely
Questions About Daily Tarot
Begin tomorrow with one quiet daily tarot card.
One card, waiting each day
Tarot meaning without certainty theater
+6 more, not shown- Buttons and links
A pause before the day gets loud
A complete deck with a consistent visual language
Private by default
What is a daily tarot reading?
Is Oraclely's reading free?
Can I draw another card if I dislike today's card?
Does a tarot reading predict the future?
Are my tarot readings private?
How is my daily tarot card chosen?
Do I have to make decisions based on the card?
+2 more, not shown
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
6 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof3 of 4
Shows customer logos or a trusted-by claim
logo wall (4 distinct marks)
Puts a number on adoption
999+ users
Shows press logos or an as-seen-in claim
featured on
offer2 of 2
Offers a free trial or free tier
Free tier
Makes the pricing ladder explicit
free, $9/mo, $24/mo
checkout1 of 2
Lead-capture form
email, password
What we didn’t find
5 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 11 applicable
FAQ / objection handling
1,696 of the 2,525 funnels we checked
Demo / docs entry
594 of the 1,760 funnels we checked
Us-vs-them comparison
467 of the 2,525 funnels we checked
Proof above the fold
406 of the 2,525 funnels we checked
Scarcity / urgency copy
131 of the 2,522 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
14 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 13 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:54% of measurable text passes WCAG AA. 4+ runs fail.
worst: “XVII” at 2.72:1 (9px, #a88b5c on #f2ebde). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Named controls
a11y:2 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Landmark regions
structure:No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:93 of 110 interactive targets are under 44×44px on mobile.
smallest: “Switch to dark mode” at 24×24px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
4 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Render-blocking resources
7 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:Keyboard reachability
2 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 2.0 MB across 119 measurable resources, but 92 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Mobile viewport · Language declared · Image alt text · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#f2ebde
bg#f2ebde
surface#faf5e9
text#8a7e68
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog48px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
7pxAa
9pxAa
12pxAa
13pxAa
14pxAa
16pxAa
18pxAa
36pxAa
48pxAa
60pxAa
WEIGHTS
Aa400
Aa500
Aa600
FAMILIES
Inter Tight
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
