Body text size
type:Smallest sampled text is 10px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
3 tactics
1 proof point
content · Sep 23, 2026
periodtools.com
We found more conversion tactics here than on 41% of the 640 entry-page captures we have measured.
2 conversion tactics detected
1 page walked · measured by Roentgen 1.27.0
Walk 146 links seen, 126 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-23. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 7 that apply to a content funnel. A low count means we did not detect those patterns, not that the funnel is weak.
The short version, in 4 parts
-
Proven on the page
2 conversion tactics detected, each backed by text on the page
- Answers buyer objections
Frequently asked questions
- Shows press logos or an as-seen-in claim
featured on
-
Not seen
5 of 7 applicable tactics we checked for and did not see
- Trusted-by logo wall
- Customer/company logos or a "trusted by / used by" claim.
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
- Proof above the fold
- Social proof rendered within the first viewport on at least one step.
+ 2 more
-
Flagged
2 of 12 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 10px, below the 13px floor this check uses.
- Tap-target size (mobile)
- 146 of 163 interactive targets are under 44×44px on mobile.
-
In their words
The headline:
Period Calculator
- Promise
Use our free Period Calculator to predict your next 6 periods, ovulation day, and most fertile window. Mobile…
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans
Same 2 conversion tactics detected since 2026-08-06.
- 2 tactics 2026-08-06
- 2 tactics 2026-09-23
The funnel, frame by frame
1 step walkedIn their own words
20 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Period Calculator — Free, Accurate Cycle & Period Predictor
- Meta description
Use our free Period Calculator to predict your next 6 periods, ovulation day, and most fertile window. Mobile-first, instant results, no signup.
- Headline
Period Calculator
- Section headings
How this Period Calculator works
What your results mean
When period predictions can be off
Frequently asked questions
Related calculators on Period Tools
Popular guides
CALCULATORS & TOOLS
GUIDES & TOPICS
+8 more, not shown- Buttons and links
☆
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
2 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
Frequently asked questions
proof1 of 4
Shows press logos or an as-seen-in claim
featured on
What we didn’t find
5 of 7 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 7 applicable
Trusted-by logo wall
1,484 of the 2,043 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
12 run · 2 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion2 of 12 measured checks need work
Tap-target size (mobile)
mobile:146 of 163 interactive targets are under 44×44px on mobile.
smallest: “period tools” at 156×19px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
4 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Oversized images
1 image is shipped at more than 2x the width shown.
FixServe responsive sizes (srcset/sizes) matching the rendered width.
weight:Clear6
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Page weight · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#fdf4f5
bg#ffffff
surface#fefcf9
text#2c1f2a
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox36px
Jumps over the lazy dog30px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
14pxAa
16pxAa
18pxAa
24pxAa
30pxAa
36pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionSections — structural bands identified on this funnel, cropped from its own capture
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
