The funnel, frame by frame
see their whole funnel without clicking through it — scored step by stepmeasured
⤢
01
Homepage / Lander
$7 · 1 proof point
Sticky CTASubscriptionFAQTrust badgesFree trialLogo wallUsage proofPricing tiersDemo / docs
⤢
02
Pricing
$7
Sticky CTASubscriptionFAQTrust badgesFree trialLogo wallUsage proofPricing tiersDemo / docs
Offer
how clearly they present the deal and its valuemeasuredAction
the path to convert — CTA, sign-up, checkoutmeasured
11/20partialpoints earned
- Free trial / freemium
Start free
Free Plan
- Demo / docs entry
Not detected: proof above the fold and lead-capture form.
Trust
proof, social proof, and credibilitymeasured
11/11highpoints earned
- Trusted-by logo wall
trusted by
- Usage / adoption proof
5,000+ users
Friction
objections answered, barriers removedmeasured
10/10highpoints earned
- FAQ / objection handling
- Free trial / freemium
Start free
Free Plan
Value
why it’s worth it — comparison and reinforcementmeasured
3/10partialpoints earned
- Usage / adoption proof
5,000+ users
Not detected: us-vs-them comparison.
UX signals
measured UX quality — contrast · mobile · type · a11y · layoutmeasured
Minor
1 flag · 6 checks
Measured UX quality — flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast
WCAG AA on measurable text — worst offenders quoted, never a fail we can’t compute.
GOODText contrast (WCAG AA)
97% of measurable text passes WCAG AA.
Mobile & tap targets
Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport
Responsive viewport meta is present.
Typography
Body size, line-height, line length — is the pitch actually readable?
NEEDS WORKBody text size
Smallest body text is 12px (base ~20px) — below the ~16px readable floor.
Keep body copy ≥15–16px; reserve sub-13px for fine print only.
NOTELine length
19 paragraphs run past ~95 characters per line.
Cap measure at ~60–75ch for comfortable reading.
Accessibility hygiene
Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared
html[lang] is set for screen readers.
GOODImage alt text
All 16 content images carry alt text.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side — category by category, all measured.
Live scan · 15–25 sec · same rubric · nothing is guessed
Brand kit
palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox72px
Jumps over the lazy dog60px
A subheading in their voice48px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Teardown report — copy for your LLM
the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each — paste into any agent to learn from
plantory.ai · 6/9 tactics · 1 proof templates · evidence-backed
# Agent Brief — build in the style of plantory.ai
> Machine-extracted from a live on-demand funnel teardown (2026-07-13). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Pricing
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 96.4% | background |
| `#efece4` | 1.4% | background |
| `#2d5840` | 1.4% | support |
| `#f6f4ef` | 0.7% | background |
Curated roles: `primary=#2d5840` · `accent=#2d5840` · `bg=#ffffff` · `surface=#efece4` · `text=#475048`
## Type
- Display: `ui-sans-serif`
- Body: `ui-sans-serif`
- Size scale (px): 11, 12, 14, 16, 18, 20, 24, 36, 48, 60, 72
- Radius (px): 8, 12, 16, 24, 33554400
## Patterns detected (fact-based) — 6/9
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: Can I cancel or change my plan anytime?; pricing: Can I cancel or change my plan anytime?)_
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(home: Start free; pricing: Free Plan)_
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: trusted by; pricing: trusted by)_
- **Usage / adoption proof** — A count of developers / teams / companies / stars using the product. _(home: 5,000+ users; pricing: 5,000+ users)_
- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(home: free, $7/mo; pricing: free, $7/mo)_
- **Demo / docs entry** — A "book a demo" or documentation / API entry point. _(home: Documentation; pricing: Documentation)_
## Proof language (harvested strings → templates)
- `{X}/5` — e.g. "4.9/5"
## Funnel facts
- Depth reached: 2 step(s) (single-page MVP capture)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture — no cart/checkout tactics were evaluated.