UXXRAY · facts, not opinions Browse x-rays →
Above-the-fold capture of plantory.ai
their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 13, 2026

plantory.ai

saas · desktop

Biggest quick win

Smallest body text is 12px (base ~20px) — below the ~16px readable floor. Keep body copy ≥15–16px; reserve sub-13px for fine print only.

75 /100

Strong ★★★★☆ brand avg across funnels

Score breakdown

  • Offer clarity 8/8
  • Action path 11/20
  • Trust & proof 11/11
  • Friction reduction 10/10
  • Value reinforcement 3/10

The funnel, frame by frame

see their whole funnel without clicking through it — scored step by stepmeasured
Homepage / Lander
01

Homepage / Lander

9 tactics

$7  ·  1 proof point

Sticky CTASubscriptionFAQTrust badgesFree trialLogo wallUsage proofPricing tiersDemo / docs
Pricing
02

Pricing

9 tactics

$7

Sticky CTASubscriptionFAQTrust badgesFree trialLogo wallUsage proofPricing tiersDemo / docs

Offer

how clearly they present the deal and its valuemeasured
8/8highpoints earned
  • Pricing tiersfree, $7/mo

Action

the path to convert — CTA, sign-up, checkoutmeasured
11/20partialpoints earned
  • Free trial / freemiumStart freeFree Plan
  • Demo / docs entry

Not detected: proof above the fold and lead-capture form.

Trust

proof, social proof, and credibilitymeasured
11/11highpoints earned
  • Trusted-by logo walltrusted by
  • Usage / adoption proof5,000+ users

Friction

objections answered, barriers removedmeasured
10/10highpoints earned
  • FAQ / objection handling
  • Free trial / freemiumStart freeFree Plan

Value

why it’s worth it — comparison and reinforcementmeasured
3/10partialpoints earned
  • Usage / adoption proof5,000+ users

Not detected: us-vs-them comparison.

UX signals

measured UX quality — contrast · mobile · type · a11y · layoutmeasured
Minor
1 flag · 6 checks

Measured UX quality — flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text — worst offenders quoted, never a fail we can’t compute.
GOODText contrast (WCAG AA)

97% of measurable text passes WCAG AA.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length — is the pitch actually readable?
NEEDS WORKBody text size

Smallest body text is 12px (base ~20px) — below the ~16px readable floor.

Keep body copy ≥15–16px; reserve sub-13px for fine print only.

NOTELine length

19 paragraphs run past ~95 characters per line.

Cap measure at ~60–75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared

html[lang] is set for screen readers.

GOODImage alt text

All 16 content images carry alt text.

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side — category by category, all measured.

Live scan · 15–25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
primary#2d5840
accent#2d5840
bg#ffffff
surface#efece4
text#475048
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox72px
Jumps over the lazy dog60px
A subheading in their voice48px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three

Teardown report — copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each — paste into any agent to learn from
plantory.ai · 6/9 tactics · 1 proof templates · evidence-backed
# Agent Brief — build in the style of plantory.ai

> Machine-extracted from a live on-demand funnel teardown (2026-07-13). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Pricing

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 96.4% | background |
| `#efece4` | 1.4% | background |
| `#2d5840` | 1.4% | support |
| `#f6f4ef` | 0.7% | background |

Curated roles: `primary=#2d5840` · `accent=#2d5840` · `bg=#ffffff` · `surface=#efece4` · `text=#475048`

## Type
- Display: `ui-sans-serif`
- Body: `ui-sans-serif`
- Size scale (px): 11, 12, 14, 16, 18, 20, 24, 36, 48, 60, 72
- Radius (px): 8, 12, 16, 24, 33554400

## Patterns detected (fact-based) — 6/9
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: Can I cancel or change my plan anytime?; pricing: Can I cancel or change my plan anytime?)_
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(home: Start free; pricing: Free Plan)_
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: trusted by; pricing: trusted by)_
- **Usage / adoption proof** — A count of developers / teams / companies / stars using the product. _(home: 5,000+ users; pricing: 5,000+ users)_
- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(home: free, $7/mo; pricing: free, $7/mo)_
- **Demo / docs entry** — A "book a demo" or documentation / API entry point. _(home: Documentation; pricing: Documentation)_

## Proof language (harvested strings → templates)
- `{X}/5` — e.g. "4.9/5"

## Funnel facts
- Depth reached: 2 step(s) (single-page MVP capture)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture — no cart/checkout tactics were evaluated.