Body text size
type:Smallest sampled text is 12px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
8 tactics
$7
saas · Sep 29, 2026
plantory.ai
We found more conversion tactics here than on 67% of the 1,413 multi-step SaaS funnels we have measured.
6 conversion tactics detected
3 pages walked · measured by Roentgen 1.28.1
How this was measured
Measured by Roentgen 1.28.1 on 2026-09-29. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,864 multi-step funnels, more conversion tactics than 72% of them.
Walk 43 links on the entry page, 32 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
6 conversion tactics detected, each backed by text on the page
- Answers buyer objections
Can I cancel or change my plan anytime?
- Offers a free trial or free tier
Start free
- Makes the pricing ladder explicit
free, $7/mo
+ 3 more with evidence
-
Not seen
5 of 11 applicable tactics we checked for and did not see
- Trusted-by logo wall
- Customer/company logos or a "trusted by / used by" claim.
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
- Proof above the fold
- Social proof rendered within the first viewport on at least one step.
+ 2 more
-
Flagged
5 of 13 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 12px, below the 13px floor this check uses.
- Named controls
- 1 button/link has no accessible name (icon-only, no aria-label).
- Render-blocking resources
- 26 stylesheets/scripts in <head> block first paint.
+ 2 more
-
Walked
3 pages walked, Homepage / Lander to Register
- Step 1
- Homepage / Lander
- Step 2
- Pricing
- Step 3
- Register
-
In their words
The headline:
Your garden grows to plan, not by chance
- Promise
Plan your garden with AI. Get plant recommendations, planting calendars, and layout ideas for any space. Free…
- Prices shown
- $7
What we recorded
Progress
3 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
1 fewer tactic detected
7 → 6 across 3 scans since 2026-08-05. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
- 7 tactics 2026-08-05
- 7 tactics 2026-08-15
- 6 tactics 2026-09-29
The funnel, frame by frame
3 steps walkedIn their own words
32 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Plantory – Plan Your Perfect Garden
- Meta description
Plan your garden with AI. Get plant recommendations, planting calendars, and layout ideas for any space. Free to start.
- Headline
Your garden grows to plan, not by chance
- Section headings
Tired of watching your plants struggle?
Everything you need for a gorgeous garden
Your dream garden in 4 simple steps
Choose the plan for your garden
Frequently asked questions
Your dream garden is just one click away
Product
Resources
+8 more, not shown- Buttons and links
Sign in
Try Gardener free for 14 days
See how it works
Get started
Get my code
Contact us
How does the 14-day trial work?
Does the app work offline?
How does AI generate tasks?
Can I import an existing garden?
+2 more, not shown- Prices on the page
$7
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
6 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
Can I cancel or change my plan anytime?
proof1 of 4
Shows press logos or an as-seen-in claim
featured in
offer2 of 2
Offers a free trial or free tier
Start free
Makes the pricing ladder explicit
free, $7/mo
checkout2 of 2
Offers a demo or docs entry point
Documentation
Lead-capture form
name, email, password, checkbox
What we didn’t find
5 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 11 applicable
Trusted-by logo wall
1,546 of the 2,138 funnels we checked
Us-vs-them comparison
467 of the 2,525 funnels we checked
Proof above the fold
406 of the 2,525 funnels we checked
Usage / adoption proof
301 of the 2,138 funnels we checked
Scarcity / urgency copy
131 of the 2,522 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 12 measured checks need work1 could not be measured — not counted either way
Named controls
a11y:1 button/link has no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Render-blocking resources
weight:26 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Landmark regions
structure:No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:96 of 114 interactive targets are under 44×44px on mobile.
smallest: “(unnamed)” at 16×16px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing2
Line length
19 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Not measurable1
Page weight
At least 1.9 MB across 165 measurable resources, but 146 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear5
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#2d5840
bg#ffffff
surface#efece4
text#475048
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox72px
Jumps over the lazy dog60px
A subheading in their voice48px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
36pxAa
48pxAa
60pxAa
72pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
ui-sans-serif
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
