saas · Oct 12, 2026

repbud.app

We found more conversion tactics here than on 23% of the 1,413 multi-step SaaS funnels we have measured.

4 conversion tactics detected

4 pages walked · measured by Roentgen 1.28.1

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How this was measured

Measured by Roentgen 1.28.1 on 2026-10-12. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,864 multi-step funnels, more conversion tactics than 34% of them.

Walk 119 links on the entry page, 98 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    4 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    What is RepBud? +
    Puts proof in the first viewport
    3 To Review 2 Due Today ✓ Overdue 1 Follow-ups
    Offers a free trial or free tier
    free plan

    + 1 more with evidence

    See all 4

  2. Not seen

    7 of 11 applicable tactics we checked for and did not see

    Trusted-by logo wall
    Customer/company logos or a "trusted by / used by" claim.
    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Demo / docs entry
    A "book a demo" or documentation / API entry point.

    + 4 more

    See what we looked for

  3. Flagged

    3 of 13 build checks flagged, each with a fix

    Body text size
    Smallest sampled text is 6px, below the 13px floor this check uses.
    Oversized images
    9 images are shipped at more than 2x the width shown.
    Tap-target size (mobile)
    340 of 402 interactive targets are under 44×44px on mobile.

    See the fixes

  4. Walked

    4 pages walked, Homepage / Lander to Signup

    Step 1
    Homepage / Lander
    Step 2
    Pricing
    Step 3
    Features

    + 1 more step

    Walk it frame by frame

  5. In their words

    The headline: Everyone you meet in the travel trade, in one place

    Promise
    The intelligent CRM and tourism network for travel sales reps — in-house at DMCs, ground handlers and tour op…
    Prices shown
    $35 · $99 · $174.99

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
4 tactics

$35 +3 more  ·  20% off  ·  1 proof point

FAQTrust badgesFree trialPricing tiers
Pricing
02

Pricing

4 tactics

$5 +24 more  ·  20% off  ·  subscription  ·  1 proof point

FAQTrust badgesFree trialPricing tiers
Features
03

Features

2 tactics

£29 +2 more  ·  subscription

FAQFree trial
Signup
04

Signup

▼ thinnest
2 tactics
Free trialNo card

In their own words

31 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Travel CRM for Sales Reps, DMCs & Tour Operators | RepBud
Meta description
The intelligent CRM and tourism network for travel sales reps — in-house at DMCs, ground handlers and tour operators, or running their own repping business.
Headline
Everyone you meet in the travel trade, in one place
Section headings
Eight ways in. Three of them are free.Most of the work never sits inside a deal. It still has to be shown.A travel CRM built for the people who sell the tradeStart in Economy. No card, no expiry date.Choose your planRefer & earn your way to 30% offCommon questions about RepBudBuilt for the way reps actually work+4 more, not shown
Buttons and links
MonthlyAnnual~20% off£ GBP$ USD€ EURR ZARAsk RayStart freeDownload on the App StoreStart free →+2 more, not shown
Prices on the page
$35$99$174.99$149

Sections

3 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of repbud.app
Nav0% down the page
Hero section of repbud.app
Hero1% down the page
Footer section of repbud.app
Footer46% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
No credit card element
No credit card“✓ Free to join ✓ No credit card ✓ Nothing to upgrade”

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections What is RepBud? +

proof1 of 4

Puts proof in the first viewport 3 To Review 2 Due Today ✓ Overdue 1 Follow-ups

offer2 of 2

Offers a free trial or free tier free plan
Makes the pricing ladder explicit free, $35/mo, $99/mo, $174.99/mo

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see7 of 11 applicable

Trusted-by logo wall 1,546 of the 2,138 funnels we checked
Press / "as seen in" 673 of the 2,522 funnels we checked
Demo / docs entry 594 of the 1,760 funnels we checked
Us-vs-them comparison 467 of the 2,525 funnels we checked
Lead-capture form 457 of the 1,760 funnels we checked
Usage / adoption proof 301 of the 2,138 funnels we checked
Scarcity / urgency copy 131 of the 2,522 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

3 of 12 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 6px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

9 images are shipped at more than 2x the width shown.

“repbud-logo-green-bg.png” is 1600px wide, displayed at 420px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

340 of 402 interactive targets are under 44×44px on mobile.

smallest: “Home” at 31×16px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

45 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Landmark regions

No <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions
Keyboard reachability

64 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 4.0 MB across 398 measurable resources, but 193 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#c89040
accent#c89040
bg#ffffff
surface#faf7f4
text#736552
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox32px
Jumps over the lazy dog19px
A subheading in their voice18px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
6pxAa
7pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
19pxAa
32pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
Aa900
FAMILIES
Hanken Grotesk
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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