ecommerce · Oct 3, 2026

sample.audio

We found more conversion tactics here than on 38% of the 211 multi-step e-commerce funnels we have measured.

3 conversion tactics detected

3 pages walked · measured by Roentgen 1.28.1

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How this was measured

Measured by Roentgen 1.28.1 on 2026-10-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 20% of them.

Walk 17 links on the entry page, 9 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    3 conversion tactics detected, each backed by text on the page

    Compares itself against alternatives
    comparison table: WHAT YOU REMEMBER · BEST QUERY · WHY
    Backs the purchase with a money-back guarantee
    14-day money-back guarantee
    Answers buyer objections
    WHAT ARE THE SYSTEM REQUIREMENTS?

    See all 3

  2. Not seen

    12 of 15 applicable tactics we checked for and did not see

    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Proof above the fold
    Social proof rendered within the first viewport on at least one step.
    Scarcity / urgency copy
    Scarcity or time-pressure copy ("only N left", "selling fast", "limited time")…

    + 9 more

    See what we looked for

  3. Flagged

    5 of 14 build checks flagged, each with a fix

    Body text size
    Smallest sampled text is 9px, below the 13px floor this check uses.
    Form labels
    1 of 1 form fields have no label.
    Named controls
    21 buttons/links have no accessible name (icon-only, no aria-label).

    + 2 more

    See the fixes

  4. Walked

    3 pages walked, Homepage / Lander to Compare

    Step 1
    Homepage / Lander
    Step 2
    Features
    Step 3
    Compare

    Walk it frame by frame

  5. In their words

    The headline: SAMPLE

    Promise
    Search your audio sample library in plain English, refine results, blend references, and find the right sound…
    Prices shown
    $129 · $50 · $179

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 3

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans Same 3 conversion tactics detected since 2026-09-29.
  1. 3 tactics 2026-09-29
  2. 3 tactics 2026-10-03

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
4 tactics

$129 +2 more  ·  subscription  ·  1 proof point

Sticky CTAFAQTrust badgesLogo wall
Features
02

Features

1 tactic

$129  ·  subscription

Comparison
Compare
03

Compare

▼ thinnest
1 tactic

$129 +2 more  ·  subscription

Trust badges

In their own words

33 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Sample | Search your sound library in your own words
Meta description
Search your audio sample library in plain English, refine results, blend references, and find the right sound faster with Sample.
Headline
SAMPLE
Section headings
FROM FOLDER DIGGING TO SOUND DISCOVERYSTOP WASTING TIME BROWSINGFREQUENTLY ASKED QUESTIONSSTOP DIGGING. START FINDING.sample.SAMPLE FOR WINDOWSYOU’RE ON THE LISTSEARCH SOUNDS+7 more, not shown
Buttons and links
MUSICFOLEYFILM & TVGAME AUDIOSOUND DESIGNmenusettingsFILTERS expand_moreplay_arrowfavorite_border+2 more, not shown
Prices on the page
$129$50$179

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of sample.audio
Nav0% down the page
Hero section of sample.audio
Hero0% down the page
FAQ section of sample.audio
FAQ71% down the page
Footer section of sample.audio
Footer94% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Guarantee element
Guarantee“14-day money-back guarantee”

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

proof1 of 5

Backs the purchase with a money-back guarantee 14-day money-back guarantee

objection2 of 2

Compares itself against alternatives comparison table: WHAT YOU REMEMBER · BEST QUERY · WHY
Answers buyer objections WHAT ARE THE SYSTEM REQUIREMENTS?

What we didn’t find

12 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see12 of 15 applicable

Press / "as seen in" 642 of the 2,417 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked
Anchor / strikethrough pricing 116 of the 238 ecommerce funnels we checked
On-page review wall 95 of the 238 ecommerce funnels we checked
Free shipping 81 of the 238 ecommerce funnels we checked
Express wallets 41 of the 238 ecommerce funnels we checked
Proof at every step 26 of the 238 ecommerce funnels we checked
Countdown / urgency timer 18 of the 238 ecommerce funnels we checked
Per-unit price anchor 11 of the 238 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

14 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

5 of 13 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 9px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Form labels

a11y:form-labels

1 of 1 form fields have no label.

FixGive every input a <label> or aria-label; placeholders are not labels.

Named controls

a11y:named-controls

21 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Oversized images

weight:oversized-images

6 images are shipped at more than 2x the width shown.

“1-search.png” is 1714px wide, displayed at 516px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

108 of 135 interactive targets are under 44×44px on mobile.

smallest: “MUSIC” at 57×27px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

15 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Label in name

1 control has an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name
Render-blocking resources

5 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources
Landmark regions

No <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions

Not measurable1

Page weight

At least 1.8 MB across 23 measurable resources, but 16 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

deriveda deterministic summary generated only from measured facts. labeled, never an LLM guess

Comparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy

comparison table p2: comparison table: WHAT YOU REMEMBER · BEST QUERY · WHYcomparison copy Sample vs. Sononym: Which Sample Manager Fits Your Workflow?

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#00ffff
accent#00ffff
bg#e8e8e8
surface#ffffff
text#ffffff
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox112px
Jumps over the lazy dog42px
A subheading in their voice20px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
9pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
20pxAa
42pxAa
112pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Syncopate · Space Grotesk
rendered in their own type system · webfont not loaded. system fallback if uninstalled

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