affiliate · Sep 28, 2026

coolverdict.com

We found more conversion tactics here than on 82% of the 84 multi-step affiliate funnels we have measured.

5 conversion tactics detected

4 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-28. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 10 that apply to an affiliate funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 54% of them.

Walk 93 links on the entry page, 80 walkable. 2 matched a funnel step; we captured 4 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    5 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    Is CoolVerdict free to use? Yes — the BTU calculator, comparison tools, buying guides, and
    Shows customer logos or a trusted-by claim
    logos: Lg ac, mrcoolac, Midea Duo MAP12S1TBL, SaaSHunt, Listed on Verified Tools
    Sends visitors to a merchant to buy
    Check Price

    + 2 more with evidence

    See all 5

  2. Not seen

    5 of 10 applicable tactics we checked for and did not see

    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.
    Proof above the fold
    Social proof rendered within the first viewport on at least one step.

    + 2 more

    See what we looked for

  3. Flagged

    5 of 15 build checks flagged, each with a fix

    Body text size
    Smallest sampled text is 8px, below the 13px floor this check uses.
    Form labels
    3 of 4 form fields have no label (+1 rely on placeholder only).
    Named controls
    141 buttons/links have no accessible name (icon-only, no aria-label).

    + 2 more

    See the fixes

  4. Walked

    4 pages walked, Homepage / Lander to Frigidaire Ffra051wae

    Step 1
    Homepage / Lander
    Step 2
    Products
    Step 3
    Compare

    + 1 more step

    Walk it frame by frame

  5. In their words

    The headline: Find the right AC in 60 seconds.

    Promise
    Independent AC sizing tools, data-driven comparisons, and top-rated local HVAC pros.
    Prices shown
    $1 · $399 · £200

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
5 tactics

$1 +6 more  ·  2 proof points

Sticky CTAFAQFree shippingLogo wallDemo / docs
Products
02

Products

3 tactics

$429 +24 more

Sticky CTAFAQLogo wall
Compare
03

Compare

3 tactics

$2200 +24 more

Sticky CTAFAQLogo wall
Frigidaire Ffra051wae
04

Frigidaire Ffra051wae

▼ thinnest
2 tactics

$169 +6 more

Sticky CTALogo wall

In their own words

35 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
CoolVerdict — Find the right AC in 60 seconds
Meta description
Independent AC sizing tools, data-driven comparisons, and top-rated local HVAC pros.
Headline
Find the right AC in 60 seconds.
Section headings
Three ways to cool smarterPopular units right nowNeed a real human to install it?AC sizing & costs, state by stateHonest, no-nonsense guidesCommon questionsSize your AC in 60 secondsSize it right+6 more, not shown
Buttons and links
Size my ACStart the BTU calculatorCompare top ACsShadedAverageSunnyNoYesSee full results & matched ACsCheck Price+1 more, not shown
Prices on the page
$1$399£200$300$429$1099$579

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of coolverdict.com
Nav0% down the page
Hero section of coolverdict.com
Hero1% down the page
Features section of coolverdict.com
Features25% down the page
Reviews section of coolverdict.com
Reviews45% down the page
Footer section of coolverdict.com
Footer90% down the page

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections Is CoolVerdict free to use? Yes — the BTU calculator, comparison tools, buying guides, and

proof2 of 5

Shows customer logos or a trusted-by claim logos: Lg ac, mrcoolac, Midea Duo MAP12S1TBL, SaaSHunt, Listed on Verified Tools
Discloses its affiliate relationship disclosure present

checkout1 of 1

Sends visitors to a merchant to buy Check Price

offer1 of 1

Ranks options in a best-of list ranked list

What we didn’t find

5 of 10 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see5 of 10 applicable

Press / "as seen in" 642 of the 2,417 funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Usage / adoption proof 289 of the 2,043 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

15 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

5 of 14 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 8px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Form labels

a11y:form-labels

3 of 4 form fields have no label (+1 rely on placeholder only).

FixGive every input a <label> or aria-label; placeholders are not labels.

Named controls

a11y:named-controls

141 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Oversized images

weight:oversized-images

50 images are shipped at more than 2x the width shown.

“Mitsubishi_MZ-GS12NA-160x120.avif” is 160px wide, displayed at 64px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

446 of 742 interactive targets are under 44×44px on mobile.

smallest: “Home” at 35×20px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

14 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading levels

7 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Keyboard reachability

6 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 0.1 MB across 16 measurable resources, but 150 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

deriveda deterministic summary generated only from measured facts. labeled, never an LLM guess

Page matches the Bridge Funnel’s listicle pattern — ranked recommendations with disclosure/outbound offers

Ranked "best of" list home: ranked listAffiliate disclosure home: disclosure presentOutbound offer CTAs home: Check Price

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#ffffff
bg#ffffff
surface#ffffff
text#ffffff
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox36px
Jumps over the lazy dog32px
A subheading in their voice22px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
19pxAa
22pxAa
32pxAa
36pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Space Grotesk · Manrope
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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