affiliate · Aug 9, 2026

coolverdict.com

50/100 Thin

Scores above 48% of 1,252 multi-step funnels we have measured. Among the 73 affiliate funnels in that group, above 73%.

4/10 tactics
3 steps
14 checks
4 flagged

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 10 that apply to an affiliate funnel.

Measured by Roentgen 1.20.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Walk 91 links seen, 78 walkable, 2 matched, and we walked 3 pages.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▲ strongest

4 tactics

£227 +5 more · 1 proof point

Sticky CTAFAQLogo wallDemo / docs

Products

3 tactics

$429 +24 more

Sticky CTAFAQLogo wall

Compare

▼ thinnest

3 tactics

$2200 +24 more

Sticky CTAFAQLogo wall

In their own words

34 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: CoolVerdict — Find the right AC in 60 seconds
Meta description: Independent AC sizing tools, data-driven comparisons, and top-rated local HVAC pros.
Headline: Find the right AC in 60 seconds.
Section headings: Three ways to cool smarterPopular units right nowNeed a real human to install it?AC sizing & costs, state by stateHonest, no-nonsense guidesCommon questionsSize your AC in 60 secondsSize it right+6 more, not shown
Buttons and links: Size my ACStart the BTU calculatorCompare top ACsShadedAverageSunnyNoYesSee full results & matched ACsCheck Price+1 more, not shown
Prices on the page: £227$23$300$429$1099$499

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of coolverdict.com — **Nav**0% down the page

Hero section of coolverdict.com — **Hero**1% down the page

Features section of coolverdict.com — **Features**26% down the page

Reviews section of coolverdict.com — **Reviews**46% down the page

Footer section of coolverdict.com — **Footer**91% down the page

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Offer clarity1 of 1

Ranks options in a best-of list ranked list

Action path1 of 2

Sends visitors to a merchant to buy Check Price

Trust & proof1 of 3

Shows customer logos or a trusted-by claim logos: Lg ac, mrcoolac, Midea Duo MAP12S1TBL, ac in a room, window_ac

Friction reduction1 of 1

Answers buyer objections Is CoolVerdict free to use? Yes — the BTU calculator, comparison tools, buying guides, and

What we didn’t find

6 of 10 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see6 of 10 applicable

Press / "as seen in" 448 of 1769 measured funnels run this

Us-vs-them comparison 304 of 1777 measured funnels run this

Proof above the fold 292 of 1777 measured funnels run this

Usage / adoption proof 224 of 1369 measured funnels run this

Scarcity / urgency copy 94 of 1769 measured funnels run this

Affiliate disclosure 28 of 113 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

14 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

Readability & contrastclear

Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa

100% of measurable text passes WCAG AA. 97% of text was unmeasurable (over images/gradients). not counted either way.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 8px (base ~19px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

13 paragraphs run past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene2 flagged

Weight & delivery1 flagged

Page weight not measurableweight:page-weight

At least 0.1 MB across 15 measurable resources, but 148 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Render-blocking resources passesweight:render-blocking-resources

2 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Oversized images needs workweight:oversized-images

53 images are shipped at more than 2x the width shown.

“club.webp” is 486px wide, displayed at 204px

fix Serve responsive sizes (srcset/sizes) matching the rendered width.

Structure & reachabilityclear

Keyboard reachability notestructure:keyboard-reachability

6 elements look clickable but cannot be reached by keyboard.

“↕”, “↕”, “↕”

fix Use <button>/<a>, or add role + tabindex="0" and a key handler.

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

derived

MATCH Playbook #2 — Bridge Funnelstrategy guide

Page matches the Bridge Funnel’s listicle pattern — ranked recommendations with disclosure/outbound offers

Ranked "best of" list home: ranked listOutbound offer CTAs home: Check Price

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.