Body text size
type:Smallest sampled text is 7px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
3 tactics
saas · Oct 18, 2026
skillserver.ai
We found more conversion tactics here than on 43% of the 340 entry-page SaaS captures we have measured.
3 conversion tactics detected
1 page walked · measured by Roentgen 1.30.0
Walk 23 links seen, 8 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.
How this was measured
Measured by Roentgen 1.30.0 on 2026-10-18. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 673 entry-page captures, more conversion tactics than 62% of them.
The short version, in 4 parts
-
Proven on the page
3 conversion tactics detected, each backed by text on the page
- Offers a free trial or free tier
Start free
- Shows customer logos or a trusted-by claim
trusted by
- Puts a number on adoption
1K teams
-
Not seen
8 of 11 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
+ 5 more
-
Flagged
4 of 15 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 74% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest sampled text is 7px, below the 13px floor this check uses.
- Oversized images
- 62 images are shipped at more than 2x the width shown.
+ 1 more
-
In their words
The headline:
Your cold emailis served
- Promise
Expert marketing workflows that run inside Claude and ChatGPT. SEO, copywriting, CRO, email, ads, strategy —…
What we recorded
Progress
5 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
2 more tactics detected
1 → 3 across 5 scans since 2026-07-30. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
- 1 tactic 2026-07-30
- 1 tactic 2026-08-02
- 1 tactic 2026-08-03
- 1 tactic 2026-09-16
- 3 tactics 2026-10-18
The funnel, frame by frame
1 step walkedIn their own words
32 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
SkillServer.ai — Hundreds of marketing workflows, served on demand.
- Meta description
Expert marketing workflows that run inside Claude and ChatGPT. SEO, copywriting, CRO, email, ads, strategy — no new tools, no prompt engineering.
- Headline
Your cold emailis served
- Section headings
Your cold email is served
What kind of work are you doing?
What are you trying to get done?
What's hot this week?
Why SkillServer
How It Works
See SkillServer in Action
Influencer Outreach Identifier
+7 more, not shown- Buttons and links
Search
LinkedIn Profile Analyzer
Benchmark Campaign Finder
Influencer Outreach Identifier
Instagram Profile Analyzer
DEMO · 1:30 Generate Reports
DEMO · 1:30 Build and Save Context
DEMO · 1:30 Launch Skills From Chat
DEMO · 1:30 Share & Export
Run SEO Audit Skill
+2 more, not shown
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
3 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof2 of 4
Shows customer logos or a trusted-by claim
trusted by
Puts a number on adoption
1K teams
offer1 of 2
Offers a free trial or free tier
Start free
What we didn’t find
8 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see8 of 11 applicable
FAQ / objection handling
1,730 of the 2,571 funnels we checked
Pricing tiers
917 of the 1,780 SaaS funnels we checked
Press / "as seen in"
668 of the 2,568 funnels we checked
Demo / docs entry
604 of the 1,790 funnels we checked
Us-vs-them comparison
484 of the 2,571 funnels we checked
Lead-capture form
469 of the 1,790 funnels we checked
Proof above the fold
417 of the 2,571 funnels we checked
Scarcity / urgency copy
134 of the 2,568 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
15 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 14 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:74% of measurable text passes WCAG AA. 4+ runs fail.
worst: “✓ opened” at 1.86:1 (7px, #34c759 on #dcedff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Oversized images
weight:62 images are shipped at more than 2x the width shown.
“claude-icon.svg” is 2500px wide, displayed at 18px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:28 of 59 interactive targets are under 44×44px on mobile.
smallest: “(unnamed)” at 8×8px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing6
Line length
1 paragraph runs past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Form labels
1 form field relies on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:Heading structure
The landing page has 2 <h1> elements (expected 1).
FixUse exactly one <h1> as the page’s title.
a11y:Heading levels
2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Keyboard reachability
32 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 2.3 MB across 74 measurable resources, but 22 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Mobile viewport · Language declared · Image alt text · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#0364c6
accent#0364c6
bg#ffffff
surface#f7f7f8
text#1b1f26
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox24px
Jumps over the lazy dog20px
A subheading in their voice18px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
7pxAa
8pxAa
9pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Space Grotesk · Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
