their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 16, 2026

sportbaseline.com

saas · desktop

Biggest quick win

72% of measurable text passes WCAG AA. 4+ runs fail. Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

0 of 9 conversion signals detected

0 /100 coverage

Sparse ★☆☆☆☆ weighted for impact · 5 measured categories

UXXRAY scans for 9 conversion tactics with deterministic rules. Unconventional builds may not register, so this is detection coverage, not a verdict. Detection improves over time, so rescan anytime.

Score breakdown

Offer clarity 0/8
Action path 0/20
Trust & proof 0/11
Friction reduction 0/10
Value reinforcement 0/10

The funnel, frame by frame

see their whole funnel without clicking through it. scored step by stepmeasured

Homepage / Lander

▲ strongest

3 tactics

€200,000,000 +24 more

Sticky CTACountdownTrust badges

Compare

0 tactics

€200.00 +17 more

no named tactics detected on this step

Compare Teams

0 tactics

€1.37 +24 more

no named tactics detected on this step

Compare Leagues

▼ thinnest

0 tactics

no named tactics detected on this step

Offer

how clearly they present the deal and its valuemeasured

0/8nonepoints earned

No signals detected for this category on the captured funnel.

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

pricing tiers

Action

the path to convert. CTA, sign-up, checkoutmeasured

0/20nonepoints earned

No signals detected for this category on the captured funnel.

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

proof above the fold
free trial / freemium
lead-capture form
demo / docs entry

Trust

proof, social proof, and credibilitymeasured

0/11nonepoints earned

No signals detected for this category on the captured funnel.

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

trusted-by logo wall
usage / adoption proof

Friction

objections answered, barriers removedmeasured

0/10nonepoints earned

No signals detected for this category on the captured funnel.

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

FAQ / objection handling
free trial / freemium

Value

why it’s worth it. comparison and reinforcementmeasured

0/10nonepoints earned

No signals detected for this category on the captured funnel.

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

us-vs-them comparison
usage / adoption proof

UX signals

measured UX quality. contrast · mobile · type · a11y · layoutmeasured

Leaky

4 flags · 8 checks

Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.

NEEDS WORKText contrast (WCAG AA)

72% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Follow the World Cup live on SportBaseline” at 1.04:1 (72px, #ffffff on #fafbfc). needs 3:1

Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.

GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length. is the pitch actually readable?

NEEDS WORKBody text size

Smallest body text is 11px (base ~20px). below the ~16px readable floor.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.

NOTELine length

6 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.

GOODLanguage declared

html[lang] is set for screen readers.

NOTEImage alt text

30 of 259 content images (12%) have no alt attribute.

Add descriptive alt to content images; alt="" for purely decorative ones.

NEEDS WORKForm labels

2 of 15 form fields have no label (+13 rely on placeholder only).

Give every input a <label> or aria-label; placeholders are not labels.

Layout integrity

Horizontal overflow at the capture width.

NEEDS WORKHorizontal overflow

The page scrolls ~290px horizontally at 1440px wide. content spills past the viewport.

Find the overflowing element (fixed widths, unwrapped rows) and constrain it to 100%.

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.

Live scan · 15-25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured

full palette ordered by on-page usage %

primary#052e16

accent#052e16

bg#ffffff

surface#f3f4f6

text#111827

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox25px

Jumps over the lazy dog21px

A subheading in their voice20px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Teardown report. copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from

sportbaseline.com · 0/9 tactics · 0 proof templates · evidence-backed

# Agent Brief. build in the style of sportbaseline.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-16). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Compare → Compare Teams → Compare Leagues

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 57.2% | background |
| `#f3f4f6` | 29.7% | background |
| `#fafbfc` | 6.8% | background |
| `#052e16` | 3.1% | support |
| `#f9fafb` | 1.5% | background |
| `#f7f8fa` | 0.7% | background |
| `#fcfcfd` | 0.4% | background |
| `#16a34a` | 0.3% | accent/brand |

Curated roles: `primary=#052e16` · `accent=#052e16` · `bg=#ffffff` · `surface=#f3f4f6` · `text=#111827`

## Type
- Display: `Sora`
- Body: `Inter`
- Size scale (px): 9, 10, 11, 12, 13, 14, 15, 16, 17, 20, 21, 25
- Radius (px): 6, 8, 10, 12, 50, 999

## Patterns detected (fact-based). 0/9
- _(none detected)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 4 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: yes · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.