Site report · Ecommerce · Scanned 2026-10-26

tilekind.com.au

Beats 11%.

of 229 multi-step e-commerce funnels. It runs 1 of 15 selling tactics. 15 of 26 UX checks pass.

tilekind.com.au desktop capture of the first page

How it ranks

Where it ranks.

Across all 2,007 multi-step funnels: beats 3%.

Peer rank

Beats 11%.

of 229 multi-step e-commerce funnels. Across all 2,007 multi-step funnels: beats 3%.

beats 11% of 229 multi-step e-commerce funnels. 1 column = 5% of the cohort, drawn to the nearest column.

What we found

What we found.

Free to read.

What they say

“Bathroom and kitchen tiles for Australian homes.”

  • 01
  • 02
  • 03
  • Get a sample
  • Subscribe
  • Shop tiles
  • Shop all tiles
  • Order samples

How it’s built

26 UX checks · 5 need work · 15 pass · 4 notes · 2 not measured

Needs work

Body text size

Smallest sampled text is 11px, below the 13px floor this check uses.

Needs work

Named controls

56 buttons/links have no accessible name (icon-only, no aria-label).

Needs work

Render-blocking resources

13 stylesheets/scripts in <head> block first paint.

See all 26 checks
Pass

Text contrast (WCAG AA)

99% of measurable text passes WCAG AA.

Pass

Mobile viewport

Responsive viewport meta is present.

Pass

Line height

Body line-height is 1.3×.

Note

Line length

17 paragraphs run past ~95 characters per line.

Pass

Language declared

html[lang] is set for screen readers.

Pass

Image alt text

All 117 content images carry alt text.

Pass

Form labels

All 24 form fields carry a label.

Pass

Link text

No sampled link uses generic text such as “click here” or “learn more”.

Pass

Heading structure

The landing page has exactly one <h1>.

Note

Heading levels

3 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

Pass

Page title

The landing page has a <title> (51 characters). Whether it is descriptive is not judged.

Pass

Skip link

A same-page “skip to content” link was found.

Note

Label in name

8 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

Pass

Horizontal overflow

The page does not scroll horizontally at 1440px wide.

Not checked

Page weight

At least 2.7 MB across 383 measurable resources, but 724 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Needs work

Oversized images

13 images are shipped at more than 2x the width shown.

Not checked

Largest paint element

The browser did not report a largest painted element for this capture.

Pass

Landmark regions

The page has header, main and footer landmark regions.

Note

Keyboard reachability

4 elements look clickable but cannot be reached by keyboard.

Pass

Input types

No email or phone field uses type="text".

Pass

Autocomplete hints

6 of 22 fields carry an autocomplete attribute.

Pass

Inline validation

10 fields carry validation attributes (required/pattern/aria-invalid).

Needs work

Tap-target size (mobile)

173 of 510 interactive targets are under 44×44px on mobile.

How it looks

Jost for headlines and text. 8 colours measured.

How it sells

Free names. Plus proves.

1 of 15 selling tactic found: Free shipping. 14 not found.

Free · you see

  • Which tactics it uses
  • Which 14 it lacks
    • Express walletsNot found on the pages we x-rayed.
    • Proof at every stepNot found on the pages we x-rayed.
    • On-page review wallNot found on the pages we x-rayed.
    • Money-back guaranteeNot found on the pages we x-rayed.
    • Proof above the fold16% of funnels have it (435 of 2,694).
    • Press / "as seen in"23% of funnels have it (628 of 2,691).
    • Stacked free giftsNot found on the pages we x-rayed.
    • Countdown / urgency timerNot found on the pages we x-rayed.
    • Anchor / strikethrough pricingNot found on the pages we x-rayed.
    • Subscription / auto-shipNot found on the pages we x-rayed.
    • Per-unit price anchorNot found on the pages we x-rayed.
    • Us-vs-them comparison19% of funnels have it (515 of 2,694).
    • FAQ / objection handling68% of funnels have it (1,826 of 2,694).
    • Scarcity / urgency copy5% of funnels have it (137 of 2,691).

    Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

  • Every UX check

Plus · $29/mo

  • The proof behind each tactic
  • Who has what it lacks
  • Every word, colour and size

Free shipping · the evidence

Plus · $29/mo

Put your site next to this one.

Plus

Proof for all 1 tactics.

The exact evidence for each one we found. Open a row to read it.

Free shipping · the evidence

Plus · $29/mo

Their main button, as captured

Plus · $29/mo

Plus

Who has what it lacks.

For each gap, the peers that have it.

FAQ / objection handling · who has it

Plus · $29/mo

Press / "as seen in" · who has it

Plus · $29/mo

Us-vs-them comparison · who has it

Plus · $29/mo

Proof above the fold · who has it

Plus · $29/mo

Scarcity / urgency copy · who has it

Plus · $29/mo

Plus

Every word they use.

Buttons, links and prices, in full.

Buttons and links · 10 on the first page

Plus · $29/mo

Prices seen · 25

Plus · $29/mo

Plus

Colours and type, in full.

Every colour and size we measured.

Colours · 8 measured, with their share

Plus · $29/mo

Type · Jost, 12 sizes

Plus · $29/mo

UXXRAY+

Open every locked row.

$29/mo. Every row above, with the evidence behind it.

Get Plus · $29/moOpening soon.

Every figure on this page was read off the live site by Roentgen 1.33.0 on 2026-10-26, a script that reads page structure, computed CSS and matched text. No AI judgment, nothing estimated, and a capture’s numbers stay as read.

How this was measured

Detection coverage, not a verdict. A low count means we did not detect those checks, not that the funnel is weak.

Walk 155 links on the entry page, 135 walkable. 4 matched a funnel step; we captured 4 pages in all, this one included.

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

Read the method · JSON bundle · Markdown brief · Design tokens · llms.txt

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