This report was measured 47 days ago — past our freshness window.

saas · Sep 4, 2026

traceinhistory.com

Fewer than 1% of the 1,413 multi-step SaaS funnels we have measured showed fewer conversion tactics than we found here.

1 conversion tactic detected

2 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-04. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,864 multi-step funnels, more conversion tactics than 3% of them.

Walk 7 links on the entry page, 3 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    1 conversion tactic detected, each backed by text on the page

    Lead-capture form
    select, email, password, password

    See all 1

  2. Not seen

    10 of 11 applicable tactics we checked for and did not see

    FAQ / objection handling
    An accordion / FAQ block answering objections.
    Trusted-by logo wall
    Customer/company logos or a "trusted by / used by" claim.
    Free trial / freemium
    A free trial, free tier, or "no credit card" entry offer.

    + 7 more

    See what we looked for

  3. Flagged

    4 of 12 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    92% of measurable text passes WCAG AA. 4+ runs fail.
    Body text size
    Smallest body text is 12px (base ~14px). below the ~16px readable floor.
    Landmark regions
    No <header> or <footer> landmark. screen-reader users cannot jump between regions.

    + 1 more

    See the fixes

  4. Walked

    2 pages walked, Homepage / Lander to Register

    Step 1
    Homepage / Lander
    Step 2
    Register

    Walk it frame by frame

  5. In their words

    The headline: Leave your trace. See where it goes.

    Promise
    TRACE is a social network and messenger for sharing stories, connecting with people, joining groups, and leav…

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
0 tactics

no named tactics detected on this step

Register
02

Register

▼ thinnest
0 tactics

no named tactics detected on this step

In their own words

12 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
TRACE — Social Network & Messenger
Meta description
TRACE is a social network and messenger for sharing stories, connecting with people, joining groups, and leaving your trace in the world.
Headline
Leave your trace. See where it goes.
Section headings
A story that can keep movingSee the product before you joinJoin while TRACE is still youngYour story can start here.A social feed built for storiesFollow the journeyGenesis members stand outMore than one way to connect
Buttons and links
↓ Install

Sections

3 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of traceinhistory.com
Nav0% down the page
Hero section of traceinhistory.com
Hero1% down the page
Footer section of traceinhistory.com
Footer99% down the page

What we found

1 tactic

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

checkout1 of 2

Lead-capture form select, email, password, password

What we didn’t find

10 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see10 of 11 applicable

FAQ / objection handling 1,696 of the 2,525 funnels we checked
Trusted-by logo wall 1,546 of the 2,138 funnels we checked
Free trial / freemium 1,397 of the 1,750 SaaS funnels we checked
Pricing tiers 905 of the 1,750 SaaS funnels we checked
Press / "as seen in" 673 of the 2,522 funnels we checked
Demo / docs entry 594 of the 1,760 funnels we checked
Us-vs-them comparison 467 of the 2,525 funnels we checked
Proof above the fold 406 of the 2,525 funnels we checked
Usage / adoption proof 301 of the 2,138 funnels we checked
Scarcity / urgency copy 131 of the 2,522 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

4 of 11 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

92% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Create Account” at 3.22:1 (14px, #ffffff on #4f8cff). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest body text is 12px (base ~14px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Landmark regions

structure:landmark-regions

No <header> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

10 of 15 interactive targets are under 44×44px on mobile.

smallest: “Guide” at 37×20px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing2

Line length

2 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Oversized images

1 image is shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images

Not measurable1

Page weight

At least 0.8 MB across 44 measurable resources, but 21 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#4f8cff
accent#4f8cff
bg#0b1220
surface#0b1220
text#94a3b8
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox72px
Jumps over the lazy dog48px
A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
48pxAa
72pxAa
WEIGHTS
Aa400
Aa600
Aa700
FAMILIES
Arial
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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