Body text size
type:Smallest sampled text is 10px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
3 tactics
saas · Sep 7, 2026
travel-riders.com
Scores higher than 19% of 1,462 multi-step funnels we have measured. Among the 1,125 saas funnels in that group, higher than 11%.
30/100 Sparse
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-07. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 30 · mobile 30.
Walk 18 links on the entry page, 8 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
What we recorded
The funnel, frame by frame
2 steps walkedIn their own words
23 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Home | Travel Riders
- Meta description
Plan your own motorcycle route for free with our interactive planner — scenic roads, multi-stop trips and GPX export — or find a guided multi-day tour run by local operators.
- Headline
Motorcycle Route Planning and Guided Tours
- Section headings
Scenic roads, multi-stop trips, GPX export. Nothing asked of you until you want to save it.
Guided Motorcycle Tours
Self-Guided Tours
Rider Training
Which of these do you want first?
Built for Adventure Riders
Frequently Asked Questions
Where are you riding next?
+8 more, not shown- Buttons and links
GET EARLY ACCESS
OPEN THE ROUTE PLANNER
Cookie Preferences
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
3 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path1 of 4
Lead-capture form
name, email, company, message
Trust & proof1 of 2
Shows customer logos or a trusted-by claim
logo wall (5 distinct marks)
Friction reduction1 of 2
Answers buyer objections
Frequently Asked Questions
What we didn’t find
8 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see8 of 11 applicable
Free trial / freemium
1,132 of the 1,452 SaaS funnels we checked
Pricing tiers
730 of the 1,452 SaaS funnels we checked
Press / "as seen in"
543 of the 2,065 funnels we checked
Demo / docs entry
496 of the 1,461 funnels we checked
Us-vs-them comparison
345 of the 2,073 funnels we checked
Proof above the fold
328 of the 2,073 funnels we checked
Usage / adoption proof
247 of the 1,633 funnels we checked
Scarcity / urgency copy
105 of the 2,065 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
17 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion3 of 16 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:74% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Send Inquiry” at 2.09:1 (18px, #8d7b68 on #5a4a3a). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Tap-target size (mobile)
mobile:53 of 61 interactive targets are under 44×44px on mobile.
smallest: “Consent Preferences” at 30×30px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing9
Line length
6 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading structure
The landing page has 2 <h1> elements (expected 1).
FixUse exactly one <h1> as the page’s title.
a11y:Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Label in name
10 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Render-blocking resources
4 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:Oversized images
4 images are shipped at more than 2x the width shown.
FixServe responsive sizes (srcset/sizes) matching the rendered width.
weight:Landmark regions
No <header> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:Autocomplete hints
No autocomplete attributes across 5 fields. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Not measurable1
Page weight
At least 3.1 MB across 27 measurable resources, but 47 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Mobile viewport · Language declared · Image alt text · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#b87333
accent#b87333
bg#242424
surface#242424
text#8d7b68
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog36px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
20pxAa
24pxAa
36pxAa
60pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Roboto
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
