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3 tactics
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saas · Oct 12, 2026
wealthcalculatory.com
We found more conversion tactics here than on 20% of the 338 entry-page SaaS captures we have measured.
2 conversion tactics detected
1 page walked · measured by Roentgen 1.28.1
Walk 25 links seen, 13 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.
How this was measured
Measured by Roentgen 1.28.1 on 2026-10-12. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 662 entry-page captures, more conversion tactics than 41% of them.
The short version, in 4 parts
-
Proven on the page
2 conversion tactics detected, each backed by text on the page
- Answers buyer objections
Frequently Asked Questions Quick answers to things people usually wonder about. What is We
- Offers a free trial or free tier
Free Forever
-
Not seen
9 of 11 applicable tactics we checked for and did not see
- Trusted-by logo wall
- Customer/company logos or a "trusted by / used by" claim.
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
+ 6 more
-
Flagged
2 of 9 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 94% of measurable text passes WCAG AA. 4+ runs fail.
- Tap-target size (mobile)
- 16 of 16 interactive targets are under 44×44px on mobile.
-
In their words
The headline:
Smarter Financial Decisions Start with the Right Calculator
- Promise
Plan your investments with WealthCalculatory. Access free, accurate calculators for SIP, lumpsum mutual funds…
What we recorded
The funnel, frame by frame
1 step walked
In their own words
15 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
wealthcalculatory: Free Financial Calculator Directory
- Meta description
Plan your investments with WealthCalculatory. Access free, accurate calculators for SIP, lumpsum mutual funds, etc. No sign-up required!
- Headline
Smarter Financial Decisions Start with the Right Calculator
- Section headings
Financial Calculator Directory
Why Choose WealthCalculatory?
Frequently Asked Questions
SIP Calculator
Lumpsum Mutual Fund Calculator
Step-Up SIP Calculator
SIP Delay Calculator
SWP Calculator
+3 more, not shown- Buttons and links
Load More
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
2 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
Frequently Asked Questions Quick answers to things people usually wonder about. What is We
offer1 of 2
Offers a free trial or free tier
Free Forever
What we didn’t find
9 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see9 of 11 applicable
Trusted-by logo wall
1,546 of the 2,138 funnels we checked
Pricing tiers
905 of the 1,750 SaaS funnels we checked
Press / "as seen in"
673 of the 2,522 funnels we checked
Demo / docs entry
594 of the 1,760 funnels we checked
Us-vs-them comparison
467 of the 2,525 funnels we checked
Lead-capture form
457 of the 1,760 funnels we checked
Proof above the fold
406 of the 2,525 funnels we checked
Usage / adoption proof
301 of the 2,138 funnels we checked
Scarcity / urgency copy
131 of the 2,522 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
9 run · 2 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion2 of 8 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:94% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Calculators” at 2.31:1 (13px, #9ca3af on #f3f4f6). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Tap-target size (mobile)
mobile:16 of 16 interactive targets are under 44×44px on mobile.
smallest: “(unnamed)” at 50×16px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing1
Line length
12 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Not measurable1
Page weight
At least 0.0 MB across 5 measurable resources, but 5 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear5
Mobile viewport · Body text size · Language declared · Image alt text · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#f3f4f6
bg#ffffff
surface#f3f4f6
text#6b7280
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox54px
Jumps over the lazy dog32px
A subheading in their voice28px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
26pxAa
28pxAa
32pxAa
54pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Segoe UI
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
