Smallest body text is 9px (base ~18px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▼ thinnest
3 tactics
15% off · 1 proof point
affiliate · Aug 15, 2026
webdesignawards.io
65/100 Partial
Scores above 74% of 1,252 multi-step funnels we have measured. Among the 73 affiliate funnels in that group, above 82%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 10 that apply to an affiliate funnel.
Measured by Roentgen 1.25.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 98 links seen, 86 walkable, 6 matched, and we walked 4 pages.
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
0pts
since the first measured scan (2026-08-09) — 2 re-scans
- 65 Partial 2026-08-09
- 65 Partial 2026-08-15
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
24 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Web Design Awards 2026 - The Curated Index of Award-Winning Websites
- Meta description
2026's award-winning websites - judged monthly on UX, performance, accessibility & innovation by our expert panel. Browse winners or nominate your site.
- Headline
The award clients search for before they hire.
- Section headings
The work that just cleared the bar.
Whether you built it, or you're looking to.
A badge is nice. The page is the point.
Every badge you can earn.
What the jury actually scores.
Top-scoring sites right now.
Higglo Digital
Studios worth a brief.
+8 more, not shown- Buttons and links
All
Site of the Month
Winner
Subscribe →
Subscribe
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
6 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Ranks options in a best-of list
ranked list
Action path1 of 2
Puts proof in the first viewport
RUSHED 48-hour review
Trust & proof2 of 3
Shows customer logos or a trusted-by claim
trusted by
Puts a number on adoption
100 Websites
Friction reduction1 of 1
Answers buyer objections
- BEFORE YOU PAY Fair questions. Do I pay before or after I submit? After. You build your
Value reinforcement1 of 2
Puts a number on adoption
100 Websites
What we didn’t find
4 of 10 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see4 of 10 applicable
Us-vs-them comparison
304 of 1777 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Affiliate disclosure
28 of 113 measured funnels run this
Outbound offer CTAs
7 of 113 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
14 run · 2 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrastclear
Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa
100% of measurable text passes WCAG AA.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size needs worktype:body-text-size
Line length notetype:line-length
13 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygieneclear
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 27 content images carry alt text.
Heading levels notea11y:heading-levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
fix Step heading levels one at a time; use CSS for size, not a deeper level.
Label in name notea11y:label-in-name
5 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
fix Make the accessible name start with the visible label text.
Weight & delivery1 flagged
Page weight not measurableweight:page-weight
At least 1.3 MB across 128 measurable resources, but 129 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Render-blocking resources needs workweight:render-blocking-resources
9 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images noteweight:oversized-images
3 images are shipped at more than 2x the width shown.
“club.webp” is 486px wide, displayed at 195px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Structure & reachabilityclear
Landmark regions notestructure:landmark-regions
No <header> landmark. screen-reader users cannot jump between regions.
fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Keyboard reachability notestructure:keyboard-reachability
6 elements look clickable but cannot be reached by keyboard.
“Do I pay before or after I submit?”, “What if I don’t win?”, “Is a paid submission more likely t”
fix Use <button>/<a>, or add role + tabindex="0" and a key handler.
Form usabilityclear
Inline validation passesforms:inline-validation
4 fields carry validation attributes (required/pattern/aria-invalid).
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#15151c
accent#15151c
bg#ffffff
surface#ffffff
text#f3f1ec
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox46px
Jumps over the lazy dog24px
A subheading in their voice21px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
20pxAa
21pxAa
24pxAa
46pxAa
WEIGHTS
Aa300
Aa400
Aa500
Aa600
FAMILIES
__Newsreader_cb6b13 · __Archivo_5afde0
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Elements and Playbook match, and found none on this funnel.
X-ray a funnel
