Body text size
type:Smallest sampled text is 9px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
4 tactics
15% off · 1 proof point
affiliate · Sep 29, 2026
webdesignawards.io
We found more conversion tactics here than on 89% of the 84 multi-step affiliate funnels we have measured.
6 conversion tactics detected
4 pages walked · measured by Roentgen 1.28.1
How this was measured
Measured by Roentgen 1.28.1 on 2026-09-29. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 10 that apply to an affiliate funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 72% of them.
Walk 101 links on the entry page, 89 walkable. 6 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
6 conversion tactics detected, each backed by text on the page
- Answers buyer objections
- BEFORE YOU PAY Fair questions. Do I pay before or after I submit? After. You build your
- Puts proof in the first viewport
★ WEBSITE OF THE YEAR · № 01
- Shows customer logos or a trusted-by claim
logo wall (9 distinct marks)
+ 3 more with evidence
-
Not seen
4 of 10 applicable tactics we checked for and did not see
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
- Scarcity / urgency copy
- Scarcity or time-pressure copy ("only N left", "selling fast", "limited time")…
- Affiliate disclosure
- An FTC-style disclosure ("we may earn a commission", "as an Amazon Associate").…
+ 1 more
-
Flagged
3 of 16 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 9px, below the 13px floor this check uses.
- Render-blocking resources
- 8 stylesheets/scripts in <head> block first paint.
- Tap-target size (mobile)
- 335 of 456 interactive targets are under 44×44px on mobile.
-
Walked
4 pages walked, Homepage / Lander to Top 100 Designers 2026
- Step 1
- Homepage / Lander
- Step 2
- Pricing
- Step 3
- Top 100 Websites 2026
+ 1 more step
-
In their words
The headline:
The award clients search for before they hire.
- Promise
2026's award-winning websites - judged monthly on UX, performance, accessibility & innovation by our expert p…
What we recorded
Progress
3 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 3 scans
Same 6 conversion tactics detected since 2026-08-09.
- 6 tactics 2026-08-09
- 6 tactics 2026-08-15
- 6 tactics 2026-09-29
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
26 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Web Design Awards 2026 - The Curated Index of…
- Meta description
2026's award-winning websites - judged monthly on UX, performance, accessibility & innovation by our expert panel. Browse winners or nominate your site.
- Headline
The award clients search for before they hire.
- Section headings
The work that just cleared the bar.
Whether you built it, or you're looking to.
A badge is nice. The page is the point.
Every badge you can earn.
What the jury actually scores.
Top-scoring sites right now.
Company spotlight.
Studios worth a brief.
+8 more, not shown- Buttons and links
Nominate your site →
All
Site of the Month
Winner
Subscribe
SIGN UP
Sign up
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
6 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
- BEFORE YOU PAY Fair questions. Do I pay before or after I submit? After. You build your
proof4 of 5
Puts proof in the first viewport
★ WEBSITE OF THE YEAR · № 01
Shows customer logos or a trusted-by claim
logo wall (9 distinct marks)
Puts a number on adoption
100 Websites
Shows press logos or an as-seen-in claim
featured in
offer1 of 1
Ranks options in a best-of list
ranked list
What we didn’t find
4 of 10 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see4 of 10 applicable
Us-vs-them comparison
441 of the 2,420 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Affiliate disclosure
35 of the 146 affiliate funnels we checked
Outbound offer CTAs
6 of the 146 affiliate funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
16 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion3 of 15 measured checks need work1 could not be measured — not counted either way
Render-blocking resources
weight:8 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Tap-target size (mobile)
mobile:335 of 456 interactive targets are under 44×44px on mobile.
smallest: “Web Design Awards” at 28×28px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing7
Line length
12 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Label in name
5 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Oversized images
1 image is shipped at more than 2x the width shown.
FixServe responsive sizes (srcset/sizes) matching the rendered width.
weight:Landmark regions
No <header> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:Keyboard reachability
6 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 1.2 MB across 116 measurable resources, but 116 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear5
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#15151c
bg#ffffff
surface#ffffff
text#f3f1ec
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox46px
Jumps over the lazy dog24px
A subheading in their voice21px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
20pxAa
21pxAa
24pxAa
46pxAa
WEIGHTS
Aa300
Aa400
Aa500
Aa600
FAMILIES
__Newsreader_cb6b13 · __Archivo_5afde0
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
