saas · Oct 11, 2026

whatbrandonthinks.org

We found more conversion tactics here than on 23% of the 1,413 multi-step SaaS funnels we have measured.

4 conversion tactics detected

3 pages walked · measured by Roentgen 1.28.1

Put this x-ray to work Brief your AI X-ray your funnel
How this was measured

Measured by Roentgen 1.28.1 on 2026-10-11. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,864 multi-step funnels, more conversion tactics than 34% of them.

Walk 32 links on the entry page, 26 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    4 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    BEFORE YOU UPLOAD Questions before you upload. Is the preview really free? What happens to
    Puts proof in the first viewport
    Free preview: €0 Classic: €9.99 once Deep: €14.99 once
    Offers a free trial or free tier
    start free

    + 1 more with evidence

    See all 4

  2. Not seen

    7 of 11 applicable tactics we checked for and did not see

    Pricing tiers
    Named plan tiers with per-month / per-seat pricing.
    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Demo / docs entry
    A "book a demo" or documentation / API entry point.

    + 4 more

    See what we looked for

  3. Flagged

    3 of 11 build checks flagged, each with a fix

    Body text size
    Smallest sampled text is 10px, below the 13px floor this check uses.
    Oversized images
    7 images are shipped at more than 2x the width shown.
    Tap-target size (mobile)
    50 of 79 interactive targets are under 44×44px on mobile.

    See the fixes

  4. Walked

    3 pages walked, Homepage / Lander to Pricing

    Step 1
    Homepage / Lander
    Step 2
    Review
    Step 3
    Pricing

    Walk it frame by frame

  5. In their words

    The headline: What Brandon Thinks about your group chat.

    Promise
    Upload a WhatsApp or iMessage chat and get a personal Brandon report with a five-part scorecard, six findings…
    Prices shown
    €29.99

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
2 tactics

€29.99  ·  subscription

FAQLogo wall
Review
02

Review

▼ thinnest
1 tactic
FAQ
Pricing
03

Pricing

2 tactics

€0 +3 more  ·  subscription

FAQFree trial

In their own words

18 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
What Brandon Thinks — WhatsApp & iMessage Chat Analyzer
Meta description
Upload a WhatsApp or iMessage chat and get a personal Brandon report with a five-part scorecard, six findings and a free preview.
Headline
What Brandon Thinks about your group chat.
Section headings
See the messages behind the read.See your own read for freeRead a complete Brandon report.The answer is already in the chat.Go deeper whenever something changes.Questions before you upload.Free to try, safe, and honest about the limits.You already have the chat. Now get the answer.
Buttons and links
Try It NowRead a full sampleTry your chatOpen the sample reportExplore Brandon UnlimitedCreate a report
Prices on the page
€29.99

Sections

3 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Features section of whatbrandonthinks.org
Features26% down the page
FAQ section of whatbrandonthinks.org
FAQ62% down the page
Footer section of whatbrandonthinks.org
Footer98% down the page

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections BEFORE YOU UPLOAD Questions before you upload. Is the preview really free? What happens to

proof2 of 4

Puts proof in the first viewport Free preview: €0 Classic: €9.99 once Deep: €14.99 once
Shows customer logos or a trusted-by claim logo wall (11 distinct marks)

offer1 of 2

Offers a free trial or free tier start free

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see7 of 11 applicable

Pricing tiers 905 of the 1,750 SaaS funnels we checked
Press / "as seen in" 673 of the 2,522 funnels we checked
Demo / docs entry 594 of the 1,760 funnels we checked
Us-vs-them comparison 467 of the 2,525 funnels we checked
Lead-capture form 457 of the 1,760 funnels we checked
Usage / adoption proof 301 of the 2,138 funnels we checked
Scarcity / urgency copy 131 of the 2,522 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

11 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

3 of 10 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

7 images are shipped at more than 2x the width shown.

“what-brandon-thinks-logo.png” is 1790px wide, displayed at 230px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

50 of 79 interactive targets are under 44×44px on mobile.

smallest: “Home” at 36×20px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing2

Line length

8 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Not measurable1

Page weight

At least 0.4 MB across 41 measurable resources, but 93 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#da4d3d
accent#da4d3d
bg#fffaf2
surface#ffffff
text#171512
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox72px
Jumps over the lazy dog38px
A subheading in their voice22px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
20pxAa
22pxAa
38pxAa
72pxAa
WEIGHTS
Aa400
Aa700
Aa800
Aa850
Aa900
FAMILIES
Libre Baskerville · Inter Variable
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Similar crawls