Body text size
type:Smallest body text is 11px (base ~20px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
1 tactic
content · Aug 9, 2026
zen-labo.com
We found more conversion tactics here than on 21% of the 640 entry-page captures we have measured.
1 conversion tactic detected
1 page walked · measured by Roentgen 1.20.1
Walk 9 links seen, 1 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.
How this was measured
Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 5 that apply to a content funnel. A low count means we did not detect those patterns, not that the funnel is weak.
The short version, in 4 parts
-
Proven on the page
1 conversion tactic detected, each backed by text on the page
- Shows press logos or an as-seen-in claim
featured on
-
Not seen
4 of 5 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
- Proof above the fold
- Social proof rendered within the first viewport on at least one step.
+ 1 more
-
Flagged
2 of 11 build checks flagged, each with a fix
- Body text size
- Smallest body text is 11px (base ~20px). below the ~16px readable floor.
- Tap-target size (mobile)
- 13 of 17 interactive targets are under 44×44px on mobile.
-
In their words
The headline:
Calm software, built deliberately.
- Promise
ZEN LABO LTD is an independent software studio based in London, building tools for focus, ritual, and intenti…
What we recorded
The funnel, frame by frame
1 step walkedIn their own words
11 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
ZEN LABO LTD — Calm software, built deliberately.
- Meta description
ZEN LABO LTD is an independent software studio based in London, building tools for focus, ritual, and intention.
- Headline
Calm software, built deliberately.
- Section headings
Four projects, all small on purpose.
We are interested in products that hold up over years.
Notes on habits, focus, and building things that last.
FOR PARTNERSHIPS, PRESS, OR ANYTHING ELSE
TrainWiz
ZenFirst
Manifest
Okan
Sections
2 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
1 tacticconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof1 of 2
Shows press logos or an as-seen-in claim
featured on
What we didn’t find
4 of 5 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see4 of 5 applicable
FAQ / objection handling
1,615 of the 2,420 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 2 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion2 of 10 measured checks need work1 could not be measured — not counted either way
Tap-target size (mobile)
mobile:13 of 17 interactive targets are under 44×44px on mobile.
smallest: “App Store ↗” at 82×18px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing3
Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Label in name
1 control has an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Oversized images
2 images are shipped at more than 2x the width shown.
FixServe responsive sizes (srcset/sizes) matching the rendered width.
weight:Not measurable1
Text contrast (WCAG AA)
All 68 sampled text runs sit over images or gradients. effective contrast is not computable.
contrast:Clear5
Mobile viewport · Language declared · Image alt text · Page weight · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#b5563a
accent#b5563a
bg#b5563a
surface#b5563a
text#11110f
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox96px
Jumps over the lazy dog64px
A subheading in their voice40px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
14pxAa
15pxAa
17pxAa
18pxAa
20pxAa
22pxAa
27pxAa
40pxAa
64pxAa
96pxAa
WEIGHTS
Aa300
Aa400
FAMILIES
Fraunces · Inter Tight
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
