Funnel Design Library
The funnels real companies run
Every card is a real multi-step funnel we walked and measured. Filter by the approach it takes (where the sale happens, how the stages set it up), and open any to see its full teardown.
Showing 24 of 1773 funnels
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The other two zooms: how each stage's page is composed: Page designs; each band opened up: Section designs.
Method: a funnel matches a playbook only when multiple independent measured signals concur (the confirmation-lander pattern needs 4 of 5 evidence-backed groups: proof mass, authority, risk removal, offer framing, proof above the fold) or one unambiguous quoted signal (a "take the quiz" CTA). Detection is deterministic — the same rules that produce the Evidence Coverage Score; no LLM, no vibes. Matches are SURFACE matches: we claim what's measured on the page, never what a brand's ads or emails do. Plays whose surfaces a crawl can't observe (VSL video, post-purchase email) simply don't produce matches, never guessed. Scope: the 1252 funnels we've measured (SaaS-heavy today), auto-updating as the corpus grows.