ecommerce · Oct 11, 2026

runwaygen5.org

We found more conversion tactics here than on 86% of the 223 multi-step e-commerce funnels we have measured.

7 conversion tactics detected

2 pages walked · measured by Roentgen 1.28.1

7 conversion tactics detected
2 pages captured
14 UX checks
4 flagged

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How this was measured

Measured by Roentgen 1.28.1 on 2026-10-11. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,864 multi-step funnels, more conversion tactics than 88% of them.

Walk 4 links on the entry page, 2 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

The short version, in 5 parts

Proven on the page
7 conversion tactics detected, each backed by text on the page

Runs a visible countdown timer
29 : 51 : 71
Anchors the price against a higher original
$29.9 / $99.9 / $49.9
Displays a wall of customer reviews
3 testimonials

+ 4 more with evidence

See all 7
Not seen
8 of 15 applicable tactics we checked for and did not see

Press / "as seen in"
Media logos or an "as seen in / featured in" claim borrowing publication credib…
Us-vs-them comparison
A comparison table framing the brand against alternatives.
Free shipping
Free shipping / delivery surfaced in the funnel.

+ 5 more

See what we looked for
Flagged
5 of 15 build checks flagged, each with a fix

Body text size
Smallest sampled text is 10px, below the 13px floor this check uses.
Named controls
6 buttons/links have no accessible name (icon-only, no aria-label).
Page weight
At least 14.5 MB across 137 measurable resources. 105 cross-origin resources did not expo…

+ 2 more

See the fixes
Walked
2 pages walked, Homepage / Lander to Pricing

Step 1
Homepage / Lander
Step 2
Pricing

Walk it frame by frame
In their words
The headline: Runway Gen-5 AI Video Generator

Promise
Runway Gen-5 is a fast Runway Gen-5 AI video generator for text-to-video and image-to-video. Try Runway Gen 5…
Prices shown
$29.9 · $20.9 · $2.09

Read every quote

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▼ thinnest

6 tactics

$29.9 +6 more · subscription · 1 proof point

ReviewsCountdownFAQTrust badgesFree trialLogo wall

Pricing

▲ strongest

7 tactics

$29.9 +6 more · subscription · 3 proof points

CountdownFAQTrust badgesFree trialLogo wallUsage proofExpress pay

In their own words

38 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Runway Gen-5 | Runway Gen 5 AI Video Generator Free - Text to Video & Image to Video
Meta description: Runway Gen-5 is a fast Runway Gen-5 AI video generator for text-to-video and image-to-video. Try Runway Gen 5 Free and upgrade to the full Runway Gen-5 AI Video Generator or Runway Gen 5 turbo when you need higher quality and more volume.
Headline: Runway Gen-5 AI Video Generator
Section headings: Typical Use Cases of Runway Gen-5How to Use Runway Gen-5 for Video Editing WorkflowsWhy Choose Runway Gen-5Simple, Transparent PricingCreators Rely on Runway Gen-5What Users Say About Runway Gen-5FAQ About Runway Gen-5Sample Video+7 more, not shown
Buttons and links: AI VideoMy CreationsSign InTry Runway Gen 5 FreeText to VideoImage to Video16:99:164:33:4+2 more, not shown
Prices on the page: $29.9$20.9$2.09$99.9$49.9$0.83$1.49

Sections

7 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of runwaygen5.org — **Nav**0% down the page

Hero section of runwaygen5.org — **Hero**1% down the page

Features section of runwaygen5.org — **Features**42% down the page

Pricing section of runwaygen5.org — **Pricing**51% down the page

Logos section of runwaygen5.org — **Logos**72% down the page

FAQ section of runwaygen5.org — **FAQ**81% down the page

Footer section of runwaygen5.org — **Footer**97% down the page

Elements

2 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measured

Price anchor element — **Price anchor**“$29.9”

Rating element — **Rating**“4.9/5.0 rating”

What we found

7 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

proof2 of 5

Displays a wall of customer reviews 3 testimonials

Puts proof in the first viewport 5.0 fast from 99+ happy users•30+ verified reviews

urgency2 of 2

Runs a visible countdown timer 29 : 51 : 71

Signals scarcity without a live clock LIMITED TIME

offer1 of 4

Anchors the price against a higher original $29.9 / $99.9 / $49.9

objection1 of 2

Answers buyer objections FAQ About Runway Gen-5

checkout1 of 1

Offers one-tap wallet checkout Apple Pay

What we didn’t find

8 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see8 of 15 applicable

Press / "as seen in" 673 of the 2,522 funnels we checked

Us-vs-them comparison 467 of the 2,525 funnels we checked

Free shipping 81 of the 251 ecommerce funnels we checked

Money-back guarantee 33 of the 251 ecommerce funnels we checked

Proof at every step 28 of the 251 ecommerce funnels we checked

Per-unit price anchor 12 of the 251 ecommerce funnels we checked

Stacked free gifts

Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

15 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

5 of 15 measured checks need work

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Page weight

weight:page-weight

At least 14.5 MB across 137 measurable resources. 105 cross-origin resources did not expose a size, so the real total is higher.

FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.

Oversized images

weight:oversized-images

160 images are shipped at more than 2x the width shown.

“paypal.svg” is 300px wide, displayed at 78px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

271 of 314 interactive targets are under 44×44px on mobile.

smallest: “切换到视频 1” at 8×8px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing6

Line length

16 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Render-blocking resources

6 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources

Landmark regions

No <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions

Keyboard reachability

20 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Clear4

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

derived

MATCH Playbook #1 — Pre-Sold Funnelstrategy guide

Lander matches the Pre-Sold Funnel's confirmation-lander pattern (4 of 5 measurable groups present)

proof mass home: 3 testimonialsrisk removal home: FAQ About Runway Gen-5offer framing home: $29.9 / $99.9 / $49.9proof above the fold home: 5.0 fast from 99+ happy users•30+ verified reviews

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.