The ad sells, the page confirms
The ad sells; the lander confirms a decision already made.
No playbooks yet.
How this is measured
Every card is a real multi-step funnel we walked and measured, and every one of them takes this approach. Open any to see its full teardown, or read how the approach works.
The other two zooms: how each stage's page is composed: Page designs; each band opened up: Section designs.
Method: a funnel matches a playbook only when multiple independent measured signals concur (the confirmation-lander pattern needs 4 of 5 evidence-backed groups: proof mass, authority, risk removal, offer framing, proof above the fold) or one unambiguous quoted signal (a "take the quiz" CTA). Detection is deterministic — the same rules that produce each funnel's patterns-detected count; no LLM, no vibes. Matches are SURFACE matches: we claim what's measured on the page, never what a brand's ads or emails do. Plays whose surfaces a crawl can't observe (VSL video, post-purchase email) simply don't produce matches, never guessed. Scope: the 1781 funnels we've measured (SaaS-heavy today), auto-updating as the corpus grows.