The funnel, frame by frame
see their whole funnel without clicking through it. scored step by stepmeasured
⤢
01
Homepage / Lander
Sticky CTAFAQFree trial
⤢
02
Pricing
▲ strongest
$0 +3 more · subscription
ComparisonFAQFree trialPricing tiers
⤢
03
Use Cases
▼ thinnest
Sticky CTA
Offer
how clearly they present the deal and its valuemeasured
8/8highpoints earned
- Pricing tiers
free, $0/mo, $8/mo, $20/mo
Action
the path to convert. CTA, sign-up, checkoutmeasured
6/20partialpoints earned
- Free trial / freemium
free plan
Start free
Not detected: proof above the fold, lead-capture form, and demo / docs entry.
Trust
proof, social proof, and credibilitymeasured
0/11nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: trusted-by logo wall and usage / adoption proof.
Friction
objections answered, barriers removedmeasured
10/10highpoints earned
- FAQ / objection handling
Common questions What is Revise? Revise is a free online word processor with a built-in AI
- Free trial / freemium
free plan
Start free
Value
why it’s worth it. comparison and reinforcementmeasured
7/10highpoints earned
Not detected: usage / adoption proof.
UX signals
measured UX quality. contrast · mobile · type · a11y · layoutmeasured
Leaky
4 flags · 7 checks
Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast
WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.
NEEDS WORKText contrast (WCAG AA)
92% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Get started free” at 3.05:1 (16px, #3f90ce on #f5f0ed). needs 4.5:1
Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targets
Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport
Responsive viewport meta is present.
Typography
Body size, line-height, line length. is the pitch actually readable?
NEEDS WORKBody text size
Smallest body text is 11px (base ~24px). below the ~16px readable floor.
Keep body copy ≥15-16px; reserve sub-13px for fine print only.
NOTELine length
1 paragraph runs past ~95 characters per line.
Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene
Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared
html[lang] is set for screen readers.
NEEDS WORKForm labels
1 of 3 form fields have no label (+2 rely on placeholder only).
Give every input a <label> or aria-label; placeholders are not labels.
NEEDS WORKNamed controls
8 buttons/links have no accessible name (icon-only, no aria-label).
Add aria-label to icon-only buttons and links.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.
Live scan · 15-25 sec · same rubric · nothing is guessed
Brand kit
palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox38px
Jumps over the lazy dog36px
A subheading in their voice25px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Teardown report. copy for your LLM
the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from
revise.io · 4/9 tactics · 0 proof templates · evidence-backed
# Agent Brief. build in the style of revise.io
> Machine-extracted from a live on-demand funnel teardown (2026-07-15). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Pricing → Use Cases
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 57.2% | background |
| `#f9f7f5` | 26% | background |
| `#f5f0ed` | 16.5% | background |
| `#f8f7f7` | 0.2% | background |
| `#3f90ce` | 0.1% | accent/brand |
Curated roles: `primary=#f5f0ed` · `accent=#f5f0ed` · `bg=#ffffff` · `surface=#f9f7f5` · `text=#655b56`
## Type
- Display: `Inter`
- Body: `Inter`
- Size scale (px): 11, 13, 14, 16, 17, 18, 19, 20, 24, 25, 36, 38
- Radius (px): 5, 6, 7, 8, 10, 14
## Patterns detected (fact-based). 4/9
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(pricing: Revise Grammarly Google Docs MS Word ChatGPT Full Word Proce)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Common questions What is Revise? Revise is a free online word processor with a built-in AI; pricing: How does billing work? How can I cancel my subscription? Can I change plans anytime? What )_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: free plan; pricing: Start free)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(pricing: free, $0/mo, $8/mo, $20/mo)_
## Proof language (harvested strings → templates)
- _(none extracted)_
## Funnel facts
- Depth reached: 3 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.