Funnel Design Library · Content
Content
Every card is a real multi-step funnel we walked and measured, and every one of them is a content funnel. Editorial with funnel primitives present but below the typing threshold. Open any to see its full teardown.
Showing 20 of 260 funnels
No playbooks yet.
The other two zooms: how each stage's page is composed: Page designs; each band opened up: Section designs.
Method: a funnel matches a playbook only when multiple independent measured signals concur (the confirmation-lander pattern needs 4 of 5 evidence-backed groups: proof mass, authority, risk removal, offer framing, proof above the fold) or one unambiguous quoted signal (a "take the quiz" CTA). Detection is deterministic — the same rules that produce the Evidence Coverage Score; no LLM, no vibes. Matches are SURFACE matches: we claim what's measured on the page, never what a brand's ads or emails do. Plays whose surfaces a crawl can't observe (VSL video, post-purchase email) simply don't produce matches, never guessed. Scope: the 1391 funnels we've measured (SaaS-heavy today), auto-updating as the corpus grows.