01
Homepage / Lander
1 tactic
content · Oct 2, 2026
example.com
0 conversion tactics detected
1 page walked · measured by Roentgen 1.28.1
Walk 1 links on the entry page — 1 leaving the domain — and none to another page of this site. We only follow a[href], so a funnel behind a button or a login would not appear here.
How this was measured
Measured by Roentgen 1.28.1 on 2026-10-02. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 7 that apply to a content funnel. A low count means we did not detect those patterns, not that the funnel is weak.
The short version, in 2 parts
-
Not seen
7 of 7 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Trusted-by logo wall
- Customer/company logos or a "trusted by / used by" claim.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
+ 4 more
-
Flagged
2 of 10 build checks flagged, each with a fix
- Landmark regions
- No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regio…
- Tap-target size (mobile)
- 1 of 1 interactive targets are under 44×44px on mobile.
What we recorded
Progress
4 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 4 scans
Same 0 conversion tactics detected since 2026-07-21.
- 0 tactics 2026-07-21
- 0 tactics 2026-07-22
- 0 tactics 2026-07-23
- 0 tactics 2026-10-02
The funnel, frame by frame
1 step walked
In their own words
1 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Example Domain
What we didn’t find
7 of 7 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 7 applicable
FAQ / objection handling
1,615 of the 2,420 funnels we checked
Trusted-by logo wall
1,484 of the 2,043 funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
10 run · 2 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion2 of 10 measured checks need work
Landmark regions
structure:No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:1 of 1 interactive targets are under 44×44px on mobile.
smallest: “Learn more” at 91×26px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing3
Link text
1 link uses generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Heading structure
The landing page has no <h1>.
FixUse exactly one <h1> as the page’s title.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Clear5
Text contrast (WCAG AA) · Mobile viewport · Body text size · Language declared · Page weight
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
text#000000
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox16px
Jumps over the lazy dog28px
A subheading in their voice22px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
16pxAa
WEIGHTS
Aa400
FAMILIES
system-ui
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
4 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionSections — structural bands identified on this funnel, cropped from its own capture
Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
What we found — conversion tactics we could prove are present, with the on-page text that evidences each
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.