01
Homepage / Lander
1 tactic
content · Jul 22, 2026
example.org
0 conversion tactics detected
1 page walked · measured by Roentgen 1.6
Measured from a 1-page capture. We did not walk past the entry page, so signals that live deeper in a funnel could not be seen.
How this was measured
Measured by Roentgen 1.6 on 2026-07-22. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 3 that apply to a content funnel. A low count means we did not detect those patterns, not that the funnel is weak.
The short version, in 3 parts
-
Not seen
3 of 3 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
- Proof above the fold
- Social proof rendered within the first viewport on at least one step.
-
Checks pass
All 6 build checks we ran came back clean
- Text contrast (WCAG AA)
- 100% of measurable text passes WCAG AA.
- Mobile viewport
- Responsive viewport meta is present.
- Body text size
- Base body text ~16px, smallest 16px.
+ 1 more
What we recorded
The funnel, frame by frame
1 step walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinion
In their own words
2 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Example Domain
- Headline
Example Domain
What we didn’t find
3 of 3 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see3 of 3 applicable
FAQ / objection handling
1,615 of the 2,420 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
6 run · 0 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionAll 6 measured checks pass
Worth knowing2
Line length
2 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Link text
1 link uses generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Clear4
Text contrast (WCAG AA) · Mobile viewport · Body text size · Language declared
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
bg#ffffff
surface#ffffff
text#000000
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox24px
Jumps over the lazy dog16px
A subheading in their voice22px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
16pxAa
24pxAa
WEIGHTS
Aa400
Aa700
FAMILIES
system-ui
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 7 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionWhat we found — conversion tactics we could prove are present, with the on-page text that evidences each
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.