ecommerce · Sep 26, 2026

acquisition-saas.com

Fewer than 1% of the 232 multi-step e-commerce funnels we have measured showed fewer conversion tactics than we found here.

0 conversion tactics detected

3 pages walked · measured by Roentgen 1.27.0

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Captured Comparatifs
Step 1 · Comparatifs1 / 3

How this was measured

Every figure on this page was read off the live site by Roentgen 1.27.0 on 2026-09-26, a script that reads page structure, computed CSS and matched text. No AI judgment, nothing estimated, and a capture’s numbers stay as read.

Detection coverage, not a verdict. A low count means we did not detect those patterns, not that the funnel is weak.

  1. Links on the entry page26 links
  2. Walkable, same site25 links
  3. Matched a funnel step2 links
  4. Pages captured, entry page included3 pages

Progress

2 scans

this funnel’s coverage score across measured re-scans

Unchanged across 2 scans Same 0 conversion tactics detected since 2026-08-03.
  1. 0 tactics 2026-08-03
  2. 0 tactics 2026-09-26

What we found

0 of 15 applicable

We did not see any of the 15 tactics that apply to an ecommerce funnel on the steps we reached.

Not seen on any step reached · 15

FAQ / objection handling 1,748 of the 2,588 funnels we checked
Press / "as seen in" 653 of the 2,585 funnels we checked
Us-vs-them comparison 495 of the 2,588 funnels we checked
Proof above the fold 420 of the 2,588 funnels we checked
Scarcity / urgency copy 136 of the 2,585 funnels we checked
Anchor / strikethrough pricing 127 of the 262 ecommerce funnels we checked
On-page review wall 103 of the 262 ecommerce funnels we checked
Free shipping 80 of the 262 ecommerce funnels we checked
Express wallets 47 of the 262 ecommerce funnels we checked
Money-back guarantee 33 of the 262 ecommerce funnels we checked
Proof at every step 26 of the 262 ecommerce funnels we checked
Countdown / urgency timer 24 of the 262 ecommerce funnels we checked
Per-unit price anchor 12 of the 262 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

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The funnel, frame by frame

3 steps walked

We walked 3 pages. Marketplace Vs Vente Directe runs the most named tactics (1), and 2 pages run none.

Comparatifs
01

Comparatifs

0 tactics

no named tactics detected on this step

Evenements Vs Digital
02

Evenements Vs Digital

0 tactics · fewest on this funnel

no named tactics detected on this step

Marketplace Vs Vente Directe
03

Marketplace Vs Vente Directe

1 tactic · most on this funnel
Demo / docs

Also captured on mobile, 1 step.

In their own words

6 quoted

Their headline: “Comparatifs”

Their description: “SEO vs SEA, inbound vs outbound, cold email vs LinkedIn. Compare les canaux et méthodes d'acquisition pour ton SaaS et choisis le bon levier.”

All 6 quoted strings: title, description, headings and buttons
Page title
Comparatifs des canaux d'acquisition SaaS
Meta description
SEO vs SEA, inbound vs outbound, cold email vs LinkedIn. Compare les canaux et méthodes d'acquisition pour ton SaaS et choisis le bon levier.
Headline
Comparatifs
Section headings
Découvre ton plan d'acquisition
Buttons and links
Faire mon diagnosticLancer mon diagnostic
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Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

Nav section of acquisition-saas.com
Nav0% down the page
Hero section of acquisition-saas.com
Hero3% down the page
Features section of acquisition-saas.com
Features12% down the page
Footer section of acquisition-saas.com
Footer96% down the page

How well it’s built

10 run · 4 flagged

4 of 8 measured checks need work, and each comes with its fix

2 could not be measured, not counted either way

  • 4 Need work
  • 1 Worth knowing
  • 3 Clear
  • 2 Not measurable
  • Body text size

    Smallest sampled text is 11px, below the 13px floor this check uses.

    Keep body copy ≥15-16px; reserve sub-13px for fine print only.

    What this measures
  • Line height

    Body line-height is 1.25×, tight enough to hurt readability.

    Set body line-height to ~1.4-1.6×.

    What this measures
  • Render-blocking resources

    17 stylesheets/scripts in <head> block first paint.

    Defer non-critical JS (defer/async) and inline only critical CSS.

    What this measures
  • Tap-target size (mobile)

    15 of 20 interactive targets are under 44×44px on mobile.

    smallest: “🇫🇷 FR” at 43×21px

    Give tappable controls a ≥44×44px hit area. the touch minimum.

    What this measures
1 worth knowing, 3 clear, 2 not measurable

Worth knowing1

Clear3

Mobile viewport · Language declared · Image alt text

Not measurable2

  • Text contrast (WCAG AA)

    All 22 sampled text runs sit over images or gradients. effective contrast is not computable.

  • Page weight

    At least 1.5 MB across 309 measurable resources, but 83 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

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Brand kit

5 colour roles

We measured 1 colour role on this funnel.

  • text#3a3d44
See the roles applied and the type scale
accent

Body copy in their text role, on a surface card.

the roles, doing their job
SIZE SCALE
11pxAa
12pxAa
14pxAa
16pxAa
18pxAa
48pxAa
WEIGHTS
Aa400
Aa500
Aa600
FAMILIES
Archivo
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Take their look into your buildDownload design tokens

We also ran these layers on the pages we captured and found nothing to show: Elements, Playbook match (2 of 10 layers). That is a measurement of this funnel, not a recommendation, and a layer we never ran is not listed.

Go further

Compare with the corpus

Measured ranges for the parts of a page, from the funnels we have x-rayed.

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The same measurements, in formats a build agent can read.

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