saas · Aug 10, 2026
50/100 Thin
Scores above 48% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 37%.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.21.0, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 51 links seen, 34 walkable, 3 matched, and we walked 4 pages.
see their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
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structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionfree, $39/mo
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applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion98% of measurable text passes WCAG AA. 31% of text was unmeasurable (over images/gradients). not counted either way.
Responsive viewport meta is present.
Smallest body text is 8px (base ~15px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
38 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
html[lang] is set for screen readers.
All 62 content images carry alt text.
3 of 3 form fields have no label.
fix Give every input a <label> or aria-label; placeholders are not labels.
At least 4.2 MB across 465 measurable resources, but 123 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
4 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
27 images are shipped at more than 2x the width shown.
“image?url=%2Fgenerated%2Fimages%2Fad-bea” is 928px wide, displayed at 30px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
No <header> landmark. screen-reader users cannot jump between regions.
fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
We also looked for Playbook match, and found none on this funnel.
