saas · Sep 18, 2026

aestheticflow.cloud

We found more conversion tactics here than on 68% of the 1,301 multi-step SaaS funnels we have measured.

6 conversion tactics detected

2 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-18. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,705 multi-step funnels, more conversion tactics than 73% of them.

Walk 8 links on the entry page, 1 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    6 conversion tactics detected, each backed by text on the page

    Compares itself against alternatives
    comparison grid: 31 rows
    Answers buyer objections
    Can I start with Starter and upgrade later? What counts as a branch? Is the website includ
    Offers a free trial or free tier
    No credit card required

    + 3 more with evidence

    See all 6

  2. Not seen

    5 of 11 applicable tactics we checked for and did not see

    Pricing tiers
    Named plan tiers with per-month / per-seat pricing.
    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Lead-capture form
    An on-page form collecting contact details (email / name / phone) outside a che…

    + 2 more

    See what we looked for

  3. Flagged

    5 of 11 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    70% of measurable text passes WCAG AA. 4+ runs fail. 18% of text was unmeasurable (over i…
    Tap-target size (mobile)
    64 of 101 interactive targets are under 44×44px on mobile.
    Body text size
    Smallest sampled text is 10px, below the 13px floor this check uses.

    + 2 more

    See the fixes

  4. Walked

    2 pages walked, Homepage / Lander to Pricing

    Step 1
    Homepage / Lander
    Step 2
    Pricing

    Walk it frame by frame

  5. In their words

    The headline: Run Your Business. Grow Your Brand.

    Promise
    AestheticFlow builds custom websites, online appointment systems, LLM assistants, business software, SEO, Goo…

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
4 tactics
No cardLogo wallUsage proofDemo / docs
Pricing
02

Pricing

▼ thinnest
3 tactics
ComparisonFAQDemo / docs

In their own words

23 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
AestheticFlow - Business Software, Websites & Digital Growth
Meta description
AestheticFlow builds custom websites, online appointment systems, LLM assistants, business software, SEO, Google Ads and Google Business Profile growth workflows.
Headline
Run Your Business. Grow Your Brand.
Section headings
Real Businesses Running on AestheticFlowBusiness Software, Websites & Digital Growth — Everything in One PlaceHow it worksYour Data is Safe with AestheticFlowSimple, Transparent PricingA focused platform for business software, websites and growth.Ready to see it with your own business workflow?Annaliza Estetica Clinic+7 more, not shown
Buttons and links
Get DemoView Pricing & CalculatorGet Custom QuoteSend Demo RequestBook a Demo

Sections

3 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of aestheticflow.cloud
Nav0% down the page
Hero section of aestheticflow.cloud
Hero1% down the page
Footer section of aestheticflow.cloud
Footer96% down the page

What we found

6 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection2 of 2

Compares itself against alternatives comparison grid: 31 rows
Answers buyer objections Can I start with Starter and upgrade later? What counts as a branch? Is the website includ

proof2 of 4

Shows customer logos or a trusted-by claim logo wall (6 distinct marks)
Puts a number on adoption 10K+ Businesses

offer1 of 2

Offers a free trial or free tier No credit card required

checkout1 of 2

Offers a demo or docs entry point Book a Demo

What we didn’t find

5 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see5 of 11 applicable

Pricing tiers 848 of the 1,623 SaaS funnels we checked
Press / "as seen in" 608 of the 2,330 funnels we checked
Lead-capture form 415 of the 1,631 funnels we checked
Proof above the fold 343 of the 2,334 funnels we checked
Scarcity / urgency copy 118 of the 2,330 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

11 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

5 of 10 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

70% of measurable text passes WCAG AA. 4+ runs fail. 18% of text was unmeasurable (over images/gradients). not counted either way.

worst: “Privacy Policy” at 2.35:1 (14px, #02a3bb on #bfebf1). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Tap-target size (mobile)

mobile:tap-target-size-mobile

64 of 101 interactive targets are under 44×44px on mobile.

smallest: “Close navigation menu” at 36×36px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

46 images are shipped at more than 2x the width shown.

“dashboard-preview.png” is 1586px wide, displayed at 366px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Input types

forms:input-types

1 field uses type="text" for email or phone. mobile keyboards will not adapt.

“phone”

FixUse type="email" / type="tel" so phones show the right keyboard.

Not measurable1

Page weight

At least 1.5 MB across 11 measurable resources, but 9 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#01a3bb
accent#01a3bb
bg#ffffff
surface#bfebf1
text#6e7b87
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox31px
Jumps over the lazy dog26px
A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
24pxAa
26pxAa
31pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
Aa900
FAMILIES
Plus Jakarta Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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