The funnel, frame by frame
see their whole funnel without clicking through it — scored step by stepmeasured
⤢
01
Homepage / Lander
▲ strongest
$79.99 +12 more · subscription
FAQTrust badgesPricing tiers
⤢
02
Pricing.Html
▼ thinnest
$8 +19 more · subscription
FAQLogo wall
Offer
how clearly they present the deal and its valuemeasured
8/8highpoints earned
- Pricing tiers
free, $11.99/mo, $7/mo, $100/mo
Action
the path to convert — CTA, sign-up, checkoutmeasured
7/20partialpoints earned
Not detected: free trial / freemium, lead-capture form, and demo / docs entry.
Trust
proof, social proof, and credibilitymeasured
6/11partialpoints earned
Not detected: usage / adoption proof.
Friction
objections answered, barriers removedmeasured
6/10highpoints earned
Not detected: free trial / freemium.
Value
why it’s worth it — comparison and reinforcementmeasured
0/10nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison and usage / adoption proof.
UX signals
measured UX quality — contrast · mobile · type · a11y · layoutmeasured
Minor
1 flag · 7 checks
Measured UX quality — flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast
WCAG AA on measurable text — worst offenders quoted, never a fail we can’t compute.
GOODText contrast (WCAG AA)
96% of measurable text passes WCAG AA.
Mobile & tap targets
Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport
Responsive viewport meta is present.
Typography
Body size, line-height, line length — is the pitch actually readable?
NEEDS WORKBody text size
Smallest body text is 6px (base ~18px) — below the ~16px readable floor.
Keep body copy ≥15–16px; reserve sub-13px for fine print only.
NOTELine length
2 paragraphs run past ~95 characters per line.
Cap measure at ~60–75ch for comfortable reading.
Accessibility hygiene
Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared
html[lang] is set for screen readers.
GOODImage alt text
All 147 content images carry alt text.
NOTEHeading structure
The landing page has 2 <h1> elements (expected 1).
Use exactly one <h1> as the page’s title.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side — category by category, all measured.
Live scan · 15–25 sec · same rubric · nothing is guessed
Brand kit
palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox40px
Jumps over the lazy dog32px
A subheading in their voice28px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Teardown report — copy for your LLM
the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each — paste into any agent to learn from
agentkey.app · 4/9 tactics · 0 proof templates · evidence-backed
# Agent Brief — build in the style of agentkey.app
> Machine-extracted from a live on-demand funnel teardown (2026-07-13). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Pricing.Html
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 40.4% | background |
| `#fafafa` | 27.6% | background |
| `#000000` | 15.5% | support |
| `#faf9f6` | 7.7% | background |
| `#26202f` | 7.4% | support |
| `#ecf6f8` | 0.6% | background |
| `#f0f2f4` | 0.4% | background |
| `#e9f4f6` | 0.1% | background |
Curated roles: `primary=#26202f` · `accent=#26202f` · `bg=#ffffff` · `surface=#fafafa` · `text=#26202f`
## Type
- Display: `Geist`
- Body: `Geist`
- Size scale (px): 11, 12, 13, 14, 15, 16, 17, 18, 20, 28, 32, 40
- Radius (px): 8, 12, 18, 50, 100, 999
## Patterns detected (fact-based) — 4/9
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: FAQ Frequently asked questions What can my agent do with AgentKey? − Things it can't do to; p2: FAQ Frequently asked questions What is a credit? − A credit is the unit AgentKey uses to m)_
- **Proof above the fold** — Social proof rendered within the first viewport on at least one step. _(home: proof in first viewport)_
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(p2: logos: AgentKey, Claude, Codex, Cursor, Windsurf)_
- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(home: free, $11.99/mo, $7/mo, $100/mo)_
## Proof language (harvested strings → templates)
- _(none extracted)_
## Funnel facts
- Depth reached: 2 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture — no cart/checkout tactics were evaluated.