saas · Sep 28, 2026

airoomdesigntool.com

We found more conversion tactics here than on 45% of the 1,301 multi-step SaaS funnels we have measured.

5 conversion tactics detected

2 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-28. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,705 multi-step funnels, more conversion tactics than 54% of them.

Walk 10 links on the entry page, 7 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    5 conversion tactics detected, each backed by text on the page

    Compares itself against alternatives
    comparison grid: 14 rows
    Answers buyer objections
    Frequently Asked Questions
    Puts proof in the first viewport
    5000+ users 15,000+ designs · 7/10 outputs downloaded

    + 2 more with evidence

    See all 5

  2. Not seen

    6 of 11 applicable tactics we checked for and did not see

    Pricing tiers
    Named plan tiers with per-month / per-seat pricing.
    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Demo / docs entry
    A "book a demo" or documentation / API entry point.

    + 3 more

    See what we looked for

  3. Flagged

    6 of 13 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    80% of measurable text passes WCAG AA. 4+ runs fail. 16% of text was unmeasurable (over i…
    Body text size
    Smallest sampled text is 8px, below the 13px floor this check uses.
    Named controls
    32 buttons/links have no accessible name (icon-only, no aria-label).

    + 3 more

    See the fixes

  4. Walked

    2 pages walked, Homepage / Lander to Pricing

    Step 1
    Homepage / Lander
    Step 2
    Pricing

    Walk it frame by frame

  5. In their words

    The headline: AI Room Design Grounded in Your Real Space

    Promise
    AI room design tool. Upload your room photo to preview sofas, rugs, and lighting while keeping walkways intac…
    Prices shown
    $2,966 · $1,699 · $349

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▼ thinnest
4 tactics

$2,966 +4 more  ·  50% OFF  ·  1 proof point

Trust badgesFree trialNo cardLogo wall
Pricing
02

Pricing

▲ strongest
6 tactics

$19.9 +11 more  ·  50% OFF  ·  subscription  ·  1 proof point

ComparisonFAQTrust badgesFree trialNo cardLogo wall

In their own words

26 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Free AI Room Design Tool - Match Real Furniture
Meta description
AI room design tool. Upload your room photo to preview sofas, rugs, and lighting while keeping walkways intact. Match real shoppable furniture in your budget.
Headline
AI Room Design Grounded in Your Real Space
Section headings
AI Room Design from PhotoDon't guess on furniture layout. See it firstNo room photo? Click an example to start:HISTORYWhere Room Upgrades Get StuckA Clear Path from Photo to Decision
Buttons and links
FeaturesLOG INSTART AI ROOM DESIGNSEE HOW IT WORKSDesign RoomFind Furniture2 Room Type Living Room3 Room Style Organic Modern4 Remodel Mode Light Refresh5 Advanced Settings+2 more, not shown
Prices on the page
$2,966$1,699$349$799$119

Sections

3 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of airoomdesigntool.com
Nav0% down the page
Hero section of airoomdesigntool.com
Hero0% down the page
Footer section of airoomdesigntool.com
Footer98% down the page

Elements

2 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
No credit card element
No credit card“4 Starter Credits on sign-up · No credit card required”
Price anchor element
Price anchor“$19.9”

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection2 of 2

Compares itself against alternatives comparison grid: 14 rows
Answers buyer objections Frequently Asked Questions

proof2 of 4

Puts proof in the first viewport 5000+ users 15,000+ designs · 7/10 outputs downloaded
Shows customer logos or a trusted-by claim logos: Room Design Before 1, Room Design After 1, Room Design Before 2, Room Design After

offer1 of 2

Offers a free trial or free tier free trial

What we didn’t find

6 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see6 of 11 applicable

Pricing tiers 848 of the 1,623 SaaS funnels we checked
Press / "as seen in" 608 of the 2,330 funnels we checked
Demo / docs entry 559 of the 1,631 funnels we checked
Lead-capture form 415 of the 1,631 funnels we checked
Usage / adoption proof 272 of the 1,947 funnels we checked
Scarcity / urgency copy 118 of the 2,330 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 6 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

6 of 13 measured checks need work

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

80% of measurable text passes WCAG AA. 4+ runs fail. 16% of text was unmeasurable (over images/gradients). not counted either way.

worst: “8+” at 1:1 (14px, #ffffff on #ffffff). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 8px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Named controls

a11y:named-controls

32 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Page weight

weight:page-weight

At least 6.5 MB across 124 measurable resources. 71 cross-origin resources did not expose a size, so the real total is higher.

FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.

Oversized images

weight:oversized-images

12 images are shipped at more than 2x the width shown.

“bed-frame.jpg” is 1024px wide, displayed at 77px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

103 of 149 interactive targets are under 44×44px on mobile.

smallest: “(unnamed)” at 40×40px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

26 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading levels

1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Keyboard reachability

7 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Clear4

Mobile viewport · Language declared · Image alt text · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#48e59b
accent#48e59b
bg#f4f4f5
surface#ffffff
text#ffffff
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog20px
A subheading in their voice18px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
8pxAa
9pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
16pxAa
17pxAa
18pxAa
20pxAa
48pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
General Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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