Body text size
type:Smallest sampled text is 12px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
4 tactics
subscription
saas · Oct 8, 2026
aitoolzs.com
We found more conversion tactics here than on 45% of the 1,364 multi-step SaaS funnels we have measured.
5 conversion tactics detected
4 pages walked · measured by Roentgen 1.28.1
How this was measured
Measured by Roentgen 1.28.1 on 2026-10-08. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,803 multi-step funnels, more conversion tactics than 54% of them.
Walk 280 links on the entry page, 275 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
5 conversion tactics detected, each backed by text on the page
- Answers buyer objections
Frequently Asked Questions
- Offers a free trial or free tier
Free Trial
- Shows customer logos or a trusted-by claim
logo wall (57 distinct marks)
+ 2 more with evidence
-
Not seen
6 of 11 applicable tactics we checked for and did not see
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
- Lead-capture form
- An on-page form collecting contact details (email / name / phone) outside a che…
+ 3 more
-
Flagged
4 of 15 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 0% of measurable text passes WCAG AA. 4+ runs fail. 44% of text was unmeasurable (over im…
- Body text size
- Smallest sampled text is 12px, below the 13px floor this check uses.
- Oversized images
- 44 images are shipped at more than 2x the width shown.
+ 1 more
-
Walked
4 pages walked, Homepage / Lander to Get Started
- Step 1
- Homepage / Lander
- Step 2
- Pricing
- Step 3
- Category
+ 1 more step
-
In their words
The headline:
Compare AI Tools for Writing, Coding, Design, and Automation
- Promise
AI Toolz is an AI tools directory for coding, writing, design, marketing, and day-to-day automation with clea…
What we recorded
Progress
3 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
2 more tactics detected
3 → 5 across 3 scans since 2026-08-09. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
- 3 tactics 2026-08-09
- 5 tactics 2026-09-12
- 5 tactics 2026-10-08
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
21 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Compare AI Tools for Writing, Coding, Design, and Automation - AI Toolz (2026)
- Meta description
AI Toolz is an AI tools directory for coding, writing, design, marketing, and day-to-day automation with clearer comparison context.
- Headline
Compare AI Tools for Writing, Coding, Design, and Automation
- Section headings
Featured AI Tools
Latest AI Tools
Best AI Tool for Productivity & Management
Best AI Tool for Marketing
Best AI Tool for AI Assistants
Best AI Tool for Content Creation
Explore AI Tools by Category
About AI Toolz
+8 more, not shown- Buttons and links
Search
Sumly.cy Start your Cyprus company for 950€. All services.
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
5 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
Frequently Asked Questions
proof1 of 4
Shows customer logos or a trusted-by claim
logo wall (57 distinct marks)
offer2 of 2
Offers a free trial or free tier
Free Trial
Makes the pricing ladder explicit
free, $9/mo
checkout1 of 2
Offers a demo or docs entry point
documentation
What we didn’t find
6 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 11 applicable
Press / "as seen in"
652 of the 2,450 funnels we checked
Us-vs-them comparison
450 of the 2,453 funnels we checked
Lead-capture form
441 of the 1,703 funnels we checked
Proof above the fold
386 of the 2,453 funnels we checked
Usage / adoption proof
291 of the 2,073 funnels we checked
Scarcity / urgency copy
126 of the 2,450 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
15 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 14 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:0% of measurable text passes WCAG AA. 4+ runs fail. 44% of text was unmeasurable (over images/gradients). not counted either way.
worst: “We Submit Your SaaS to 140+ Directories Effortlessly” at 1:1 (14px, #ffffff on #ffffff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Oversized images
weight:44 images are shipped at more than 2x the width shown.
“icon.svg” is 510px wide, displayed at 36px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:519 of 707 interactive targets are under 44×44px on mobile.
smallest: “Search” at 36×36px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing6
Line length
5 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Form labels
4 form fields rely on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:Heading levels
3 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Keyboard reachability
37 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Autocomplete hints
No autocomplete attributes across 4 fields. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Not measurable1
Page weight
At least 0.2 MB across 77 measurable resources, but 61 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Mobile viewport · Language declared · Image alt text · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#ffffff
bg#ffffff
surface#ffffff
text#000000
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog30px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
12pxAa
14pxAa
16pxAa
18pxAa
24pxAa
30pxAa
60pxAa
WEIGHTS
Aa400
Aa700
FAMILIES
Arial
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
