UXXRAY · facts, not opinions Browse x-rays →
Above-the-fold capture of appstackbuilder.com
their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 17, 2026

appstackbuilder.com

saas · desktop

Biggest quick win

Smallest body text is 7px (base ~16px). below the ~16px readable floor. Keep body copy ≥15-16px; reserve sub-13px for fine print only.

40 /100

Thin ★★☆☆☆ 5 measured categories

Score breakdown

  • Offer clarity 8/8
  • Action path 6/20
  • Trust & proof 6/11
  • Friction reduction 4/10
  • Value reinforcement 0/10

The funnel, frame by frame

see their whole funnel without clicking through it. scored step by stepmeasured
Homepage / Lander
01

Homepage / Lander

4 tactics

$100 +2 more

PressFree trialLogo wallPricing tiers

Offer

how clearly they present the deal and its valuemeasured
8/8highpoints earned
  • Pricing tiersfree, $100/mo, $50/mo

Action

the path to convert. CTA, sign-up, checkoutmeasured
6/20partialpoints earned
  • Free trial / freemiumfree tier

Not detected: proof above the fold, lead-capture form, and demo / docs entry.

Trust

proof, social proof, and credibilitymeasured
6/11partialpoints earned
  • Trusted-by logo wall

Not detected: usage / adoption proof.

Friction

objections answered, barriers removedmeasured
4/10partialpoints earned
  • Free trial / freemiumfree tier

Not detected: FAQ / objection handling.

Value

why it’s worth it. comparison and reinforcementmeasured
0/10nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: us-vs-them comparison and usage / adoption proof.

UX signals

measured UX quality. contrast · mobile · type · a11y · layoutmeasured
Minor
1 flag · 4 checks

Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.
GOODText contrast (WCAG AA)

97% of measurable text passes WCAG AA. 38% of text was unmeasurable (over images/gradients). not counted either way.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length. is the pitch actually readable?
NEEDS WORKBody text size

Smallest body text is 7px (base ~16px). below the ~16px readable floor.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared

html[lang] is set for screen readers.

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.

Live scan · 15-25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
primary#030213
accent#030213
bg#ffffff
surface#ececf0
text#717182
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox36px
Jumps over the lazy dog24px
A subheading in their voice20px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three

Teardown report. copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from
appstackbuilder.com · 3/9 tactics · 0 proof templates · evidence-backed
# Agent Brief. build in the style of appstackbuilder.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-17). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 98.3% | background |
| `#030213` | 1.1% | support |
| `#000000` | 0.5% | support |
| `#ececf0` | 0.2% | background |

Curated roles: `primary=#030213` · `accent=#030213` · `bg=#ffffff` · `surface=#ececf0` · `text=#717182`

## Type
- Display: `Inter`
- Body: `Inter`
- Size scale (px): 7, 8, 10, 11, 12, 14, 16, 20, 24, 36
- Radius (px): 4, 8, 10, 11, 14, 33554400

## Patterns detected (fact-based). 3/9
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: free tier)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logos: Stack, Featured on Twelve Tools, appstackbuilder on Nick Launches, Launched on Laun)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(home: free, $100/mo, $50/mo)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 1 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.