This report was measured 31 days ago — past our freshness window.

saas · Sep 20, 2026

appstackbuilder.com

We found more conversion tactics here than on 86% of the 1,413 multi-step SaaS funnels we have measured.

7 conversion tactics detected

2 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-20. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,864 multi-step funnels, more conversion tactics than 88% of them.

Walk 1518 links on the entry page, 1505 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    7 conversion tactics detected, each backed by text on the page

    Compares itself against alternatives
    comparison table: Cursor · GitHub Copilot
    Answers buyer objections
    Is Cursor better than GitHub Copilot? ⌄
    Offers a free trial or free tier
    free tier

    + 4 more with evidence

    See all 7

  2. Not seen

    4 of 11 applicable tactics we checked for and did not see

    Lead-capture form
    An on-page form collecting contact details (email / name / phone) outside a che…
    Proof above the fold
    Social proof rendered within the first viewport on at least one step.
    Usage / adoption proof
    A count of developers / teams / companies / stars using the product.

    + 1 more

    See what we looked for

  3. Flagged

    6 of 14 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    93% of measurable text passes WCAG AA. 3+ runs fail. 43% of text was unmeasurable (over i…
    Body text size
    Smallest sampled text is 7px, below the 13px floor this check uses.
    Render-blocking resources
    16 stylesheets/scripts in <head> block first paint.

    + 3 more

    See the fixes

  4. Walked

    2 pages walked, Homepage / Lander to Compare

    Step 1
    Homepage / Lander
    Step 2
    Compare

    Walk it frame by frame

  5. In their words

    The headline: Every tool in your tech stack, priced against building it yourself

    Promise
    Every paid developer tool, scored: what the subscription costs, what building it yourself would cost in hours…
    Prices shown
    $50 · $10 · $120

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▼ thinnest
7 tactics

$50 +24 more  ·  subscription

Sticky CTATrust badgesPressFree trialLogo wallPricing tiersDemo / docs
Compare
02

Compare

▲ strongest
8 tactics

$10 +6 more

Sticky CTAComparisonFAQTrust badgesPressFree trialLogo wallPricing tiers

In their own words

45 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Build vs Buy: Every Tech Stack Tool Priced Both Ways (2026)
Meta description
Every paid developer tool, scored: what the subscription costs, what building it yourself would cost in hours and upkeep, and the cheaper alternative that does the same job.
Headline
Every tool in your tech stack, priced against building it yourself
Section headings
Every paid tool, costed both waysOne tool at a time is the easy questionToolsPopular GuidesCompany
Buttons and links
LaunchesBuild vs BuyAlternativesListing DirectoriesBuild StackMore1All categoriesTOOLYOU PAY+2 more, not shown
Prices on the page
$50$10$120$20$240$5$1,728$174+17 more, not shown

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of appstackbuilder.com
Nav0% down the page
Hero section of appstackbuilder.com
Hero0% down the page
Pricing section of appstackbuilder.com
Pricing2% down the page
Footer section of appstackbuilder.com
Footer97% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Rating element
Rating“Excellent performance for large codebases”

What we found

7 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection2 of 2

Compares itself against alternatives comparison table: Cursor · GitHub Copilot
Answers buyer objections Is Cursor better than GitHub Copilot? ⌄

proof2 of 4

Shows customer logos or a trusted-by claim logos: Stack, Launched on LaunchPanda, Listed on MarketingDB, Listed on Turbo0, Good AI To
Shows press logos or an as-seen-in claim featured on

offer2 of 2

Offers a free trial or free tier free tier
Makes the pricing ladder explicit $174/mo, $225/mo, $245/mo, $15/mo

checkout1 of 2

Offers a demo or docs entry point Read the Docs

What we didn’t find

4 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see4 of 11 applicable

Lead-capture form 457 of the 1,760 funnels we checked
Proof above the fold 406 of the 2,525 funnels we checked
Usage / adoption proof 301 of the 2,138 funnels we checked
Scarcity / urgency copy 131 of the 2,522 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

14 run · 6 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

6 of 13 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

93% of measurable text passes WCAG AA. 3+ runs fail. 43% of text was unmeasurable (over images/gradients). not counted either way.

worst: “FEATURED ON” at 2.15:1 (11px, #f59e0b on #ffffff). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 7px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Render-blocking resources

weight:render-blocking-resources

16 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

276 images are shipped at more than 2x the width shown.

“vercel.svg” is 800px wide, displayed at 26px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <header> or <main> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

1121 of 1139 interactive targets are under 44×44px on mobile.

smallest: “Home” at 34×16px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

31 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Label in name

275 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name
Keyboard reachability

8 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 1.1 MB across 275 measurable resources, but 225 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear3

Mobile viewport · Language declared · Image alt text

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

deriveda deterministic summary generated only from measured facts. labeled, never an LLM guess

Comparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy

comparison table p2: comparison table: Cursor · GitHub Copilotcomparison copy Build vs Buy: Every Tech Stack Tool Priced Both Ways (2026)

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#ffffff
bg#ffffff
surface#ffffff
text#717182
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox36px
Jumps over the lazy dog24px
A subheading in their voice20px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
16pxAa
20pxAa
24pxAa
36pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled

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