01
Homepage / Lander
3 tactics
saas · Sep 16, 2026
arcade.software
We found more conversion tactics here than on 86% of the 1,350 multi-step SaaS funnels we have measured.
7 conversion tactics detected
4 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-16. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 88% of them.
Walk 55 links on the entry page, 46 walkable. 5 matched a funnel step; we captured 4 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
7 conversion tactics detected, each backed by text on the page
- Answers buyer objections
Frequently asked questions
- Offers a free trial or free tier
Free plan
- Shows customer logos or a trusted-by claim
logos: Salesforce, Bubble, Instacart, OpenAI, Webflow
+ 4 more with evidence
-
Not seen
4 of 11 applicable tactics we checked for and did not see
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
- Proof above the fold
- Social proof rendered within the first viewport on at least one step.
+ 1 more
-
Flagged
5 of 18 build checks flagged, each with a fix
- Named controls
- 5 buttons/links have no accessible name (icon-only, no aria-label).
- Render-blocking resources
- 9 stylesheets/scripts in <head> block first paint.
- Oversized images
- 9 images are shipped at more than 2x the width shown.
+ 2 more
-
Walked
4 pages walked, Homepage / Lander to Pricing
- Step 1
- Homepage / Lander
- Step 2
- Product
- Step 3
- Solutions
+ 1 more step
-
In their words
The headline:
Create On-Brand Product Videos with AI
- Promise
Create on-brand AI videos in minutes. Arcade's AI-powered platform helps 30k+ teams tell better product stori…
What we recorded
Progress
3 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 3 scans
Same 7 conversion tactics detected since 2026-08-09.
- 7 tactics 2026-08-09
- 7 tactics 2026-08-15
- 7 tactics 2026-09-16
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinion
In their own words
22 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Arcade - Bring your product story to life in minutes
- Meta description
Create on-brand AI videos in minutes. Arcade's AI-powered platform helps 30k+ teams tell better product stories. Try free.
- Headline
Create On-Brand Product Videos with AI
- Section headings
Bring your product story to life visually with Arcade’s video agent. No designers. No agencies. No waiting.
You're the storyteller. Arcade makes every format effortless.
AI that knows your product. AI that knows your brand.
"Arcade's special sauce: the speed to create professional assets."
The fastest way to tell your story.
Empower your GTM to be better storytellers.
Integrated with the tools you rely on.
What it's like working with Arcade
+6 more, not shown- Buttons and links
Talk to sales
Sign up for free
Explore all integrations
Talk to a GTM expert
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Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
7 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
Frequently asked questions
proof2 of 4
Shows customer logos or a trusted-by claim
logos: Salesforce, Bubble, Instacart, OpenAI, Webflow
Puts a number on adoption
30k companies
offer2 of 2
Offers a free trial or free tier
Free plan
Makes the pricing ladder explicit
$0/mo, free, $50/mo
checkout2 of 2
Offers a demo or docs entry point
Get a Demo
Lead-capture form
text, email, submit
What we didn’t find
4 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see4 of 11 applicable
Press / "as seen in"
642 of the 2,417 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
18 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 17 measured checks need work1 could not be measured — not counted either way
Named controls
a11y:5 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Render-blocking resources
weight:9 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:9 images are shipped at more than 2x the width shown.
“69c6942fca090269bf954fb1_Brand-Website%4” is 1440px wide, displayed at 540px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <main> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:125 of 167 interactive targets are under 44×44px on mobile.
smallest: “(unnamed)” at 38×26px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing6
Line length
1 paragraph runs past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Form labels
5 form fields rely on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:Link text
1 link uses generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Heading levels
3 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Keyboard reachability
74 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 0.5 MB across 46 measurable resources, but 507 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear6
Text contrast (WCAG AA) · Mobile viewport · Body text size · Language declared · Image alt text · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#111827
bg#ffffff
surface#f9fafb
text#4b5563
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox64px
Jumps over the lazy dog48px
A subheading in their voice40px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
30pxAa
32pxAa
36pxAa
40pxAa
48pxAa
64pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Inter Variable
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
