Body text size
type:Smallest sampled text is 7px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Shopify Apps
▼ thinnest
3 tactics
$99 · 1 proof point
saas · Oct 5, 2026
arvopeak.com
We found more conversion tactics here than on 44% of the 1,350 multi-step SaaS funnels we have measured.
5 conversion tactics detected
3 pages walked · measured by Roentgen 1.28.1
How this was measured
Measured by Roentgen 1.28.1 on 2026-10-05. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 54% of them.
Walk 35 links on the entry page, 23 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
5 conversion tactics detected, each backed by text on the page
- Answers buyer objections
What happens to existing orders if I uninstall Arvo? Nothing. Answers are written onto the
- Offers a free trial or free tier
free plan
- Shows customer logos or a trusted-by claim
logo wall (7 distinct marks)
+ 2 more with evidence
-
Not seen
6 of 11 applicable tactics we checked for and did not see
- Demo / docs entry
- A "book a demo" or documentation / API entry point.
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
- Lead-capture form
- An on-page form collecting contact details (email / name / phone) outside a che…
+ 3 more
-
Flagged
4 of 13 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 7px, below the 13px floor this check uses.
- Oversized images
- 12 images are shipped at more than 2x the width shown.
- Landmark regions
- No <main> or <header> landmark. screen-reader users cannot jump between regions.
+ 1 more
-
Walked
3 pages walked, Shopify Apps to Rankpilot Ai Seo Optimizer
- Step 1
- Shopify Apps
- Step 2
- Arvo Custom Product Forms
- Step 3
- Rankpilot Ai Seo Optimizer
-
In their words
The headline:
Apps That Help Your Shopify Store Grow
- Promise
Two Shopify apps built by ArvoPeak: Arvo Custom Product Forms for no-code personalization, and RankPilot for…
- Prices shown
- $99
What we recorded
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
18 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Shopify Apps | ArvoPeak
- Meta description
Two Shopify apps built by ArvoPeak: Arvo Custom Product Forms for no-code personalization, and RankPilot for catalog SEO. How they are built, who they suit, and what you keep if you uninstall.
- Headline
Apps That Help Your Shopify Store Grow
- Section headings
Two Apps, One Set of Rules
Our Shopify Apps
Arvo Custom Product Forms
RankPilot SEO Optimizer
Who This Is For, and Who It Isn't
What You Keep If You Uninstall
More Apps Coming Soon
Have a Shopify app idea?
+3 more, not shown- Buttons and links
View Full Details
Install on your Shopify Store
Let's Build It
- Prices on the page
$99
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
5 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
What happens to existing orders if I uninstall Arvo? Nothing. Answers are written onto the
proof2 of 4
Shows customer logos or a trusted-by claim
logo wall (7 distinct marks)
Shows press logos or an as-seen-in claim
featured on
offer2 of 2
Offers a free trial or free tier
free plan
Makes the pricing ladder explicit
free, $0/mo, $9.99/mo, $19.99/mo
What we didn’t find
6 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 11 applicable
Demo / docs entry
575 of the 1,683 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Lead-capture form
437 of the 1,683 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 12 measured checks need work1 could not be measured — not counted either way
Oversized images
weight:12 images are shipped at more than 2x the width shown.
“01-overview-dashboard.png” is 1600px wide, displayed at 519px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <main> or <header> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:33 of 41 interactive targets are under 44×44px on mobile.
smallest: “Toggle menu” at 32×24px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
1 paragraph runs past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading levels
2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Render-blocking resources
5 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:Not measurable1
Page weight
At least 2.0 MB across 29 measurable resources, but 31 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#cc4810
accent#cc4810
bg#e9eef7
surface#f5f7fb
text#4c5a75
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox51px
Jumps over the lazy dog45px
A subheading in their voice19px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
19pxAa
45pxAa
51pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Clash Display · Satoshi
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
