ecommerce · Sep 8, 2026

askmatchbox.com

Fewer than 1% of the 231 multi-step e-commerce funnels we have measured showed fewer conversion tactics than we found here.

0 conversion tactics detected

4 pages walked · measured by Roentgen 1.27.0

4 pages captured
11 UX checks
5 flagged

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Captured Problems — Step 1 · Problems1 / 4

How this was measured

Every figure on this page was read off the live site by Roentgen 1.27.0 on 2026-09-08, a script that reads page structure, computed CSS and matched text. No AI judgment, nothing estimated, and a capture’s numbers stay as read.

Detection coverage, not a verdict. A low count means we did not detect those patterns, not that the funnel is weak.

Links on the entry page586 links
Walkable, same site574 links
Matched a funnel step6 links
Pages captured, entry page included4 pages

What we found

0 of 15 applicable

We did not see any of the 15 tactics that apply to an ecommerce funnel on the steps we reached.

Not seen on any step reached · 15

FAQ / objection handling 1,746 of the 2,586 funnels we checked

Press / "as seen in" 654 of the 2,583 funnels we checked

Us-vs-them comparison 493 of the 2,586 funnels we checked

Proof above the fold 419 of the 2,586 funnels we checked

Scarcity / urgency copy 135 of the 2,583 funnels we checked

Anchor / strikethrough pricing 128 of the 261 ecommerce funnels we checked

On-page review wall 103 of the 261 ecommerce funnels we checked

Free shipping 80 of the 261 ecommerce funnels we checked

Express wallets 48 of the 261 ecommerce funnels we checked

Money-back guarantee 33 of the 261 ecommerce funnels we checked

Proof at every step 26 of the 261 ecommerce funnels we checked

Countdown / urgency timer 24 of the 261 ecommerce funnels we checked

Per-unit price anchor 12 of the 261 ecommerce funnels we checked

Stacked free gifts

Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

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The funnel, frame by frame

4 steps walked

We walked 4 pages. Problems runs the most named tactics (1), and 3 pages run none.

Problems

1 tactic · most on this funnel

subscription

Demo / docs

Product Photo Tools Without Studio

0 tactics

no named tactics detected on this step

Compare Estimated Actual Time

0 tactics

no named tactics detected on this step

Plan Validation Data

0 tactics · fewest on this funnel

no named tactics detected on this step

In their own words

8 quoted

Their headline: “What fits — and what doesn’t.”

Their description: “Real problems, matched to the products that fit (and honestly, the ones that don't). Each page shows Matchbox's matcher judgment, not marketing.”

All 8 quoted strings: title, description, headings and buttons

Page title: Problems — what fits, what doesn't · Matchbox
Meta description: Real problems, matched to the products that fit (and honestly, the ones that don't). Each page shows Matchbox's matcher judgment, not marketing.
Headline: What fits — and what doesn’t.
Buttons and links: tell the birdTools to start journaling when a blank page is intimidatingTools to meal-plan and shop less oftenTools to Start ExercisingTools to virtually try on clothes

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How well it’s built

11 run · 5 flagged

5 of 11 measured checks need work, and each comes with its fix

5 Need work
2 Worth knowing
4 Clear

Text contrast (WCAG AA)
0% of measurable text passes WCAG AA. 4+ runs fail.
worst: “PS” at 1.02:1 (19px, #fff8ee on #fff5e8). needs 4.5:1

Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
What this measures
Body text size
Smallest sampled text is 11px, below the 13px floor this check uses.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.
What this measures
Line height
Body line-height is 1.2×, tight enough to hurt readability.

Set body line-height to ~1.4-1.6×.
What this measures
Render-blocking resources
8 stylesheets/scripts in <head> block first paint.

Defer non-critical JS (defer/async) and inline only critical CSS.
What this measures
Oversized images
20 images are shipped at more than 2x the width shown.
“image?url=%2Fbrand%2Fmatchbox-mark.png&w” is 1004px wide, displayed at 51px

Serve responsive sizes (srcset/sizes) matching the rendered width.
What this measures

2 worth knowing, 4 clear

Worth knowing2

Line length
38 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.
What this measures
Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.

Add a first-in-DOM <a href="#main"> that is visible on focus.
What this measures

Clear4

Mobile viewport · Language declared · Image alt text · Page weight

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Brand kit

5 colour roles

We measured 3 colour roles on this funnel.

accent#fff5e8
bg#fff5e8
surface#fbe2c9

See the roles applied and the type scale

accent

Body copy in their text role, on a surface card.

the roles, doing their job

SIZE SCALE

11pxAa

12pxAa

14pxAa

16pxAa

18pxAa

24pxAa

30pxAa

48pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

FAMILIES

fontSans · fontDisplay

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Take their look into your buildDownload design tokens

We also ran these layers on the pages we captured and found nothing to show: Sections, Elements, Playbook match (3 of 9 layers). That is a measurement of this funnel, not a recommendation, and a layer we never ran is not listed.