Body text size
type:Smallest sampled text is 11px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Problems
▲ strongest
1 tactic
subscription
ecommerce · Sep 8, 2026
askmatchbox.com
Fewer than 1% of 1,462 multi-step funnels we have measured scored lower, and the same is true among the 165 ecommerce funnels in that group.
0/100 Sparse
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-08. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel.
Walk 586 links on the entry page, 574 walkable. 6 matched a funnel step; we captured 4 pages in all, this one included.
What we recorded
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
8 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Problems — what fits, what doesn't · Matchbox
- Meta description
Real problems, matched to the products that fit (and honestly, the ones that don't). Each page shows Matchbox's matcher judgment, not marketing.
- Headline
What fits — and what doesn’t.
- Buttons and links
tell the bird
Tools to start journaling when a blank page is intimidating
Tools to meal-plan and shop less often
Tools to Start Exercising
Tools to virtually try on clothes
What we didn’t find
15 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see15 of 15 applicable
FAQ / objection handling
1,370 of the 2,073 funnels we checked
Press / "as seen in"
543 of the 2,065 funnels we checked
Us-vs-them comparison
345 of the 2,073 funnels we checked
Proof above the fold
328 of the 2,073 funnels we checked
Scarcity / urgency copy
105 of the 2,065 funnels we checked
Anchor / strikethrough pricing
104 of the 197 ecommerce funnels we checked
On-page review wall
97 of the 197 ecommerce funnels we checked
Free shipping
73 of the 197 ecommerce funnels we checked
Money-back guarantee
36 of the 197 ecommerce funnels we checked
Express wallets
32 of the 197 ecommerce funnels we checked
Proof at every step
29 of the 197 ecommerce funnels we checked
Countdown / urgency timer
16 of the 197 ecommerce funnels we checked
Per-unit price anchor
9 of the 197 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 11 measured checks need work
Text contrast (WCAG AA)
contrast:0% of measurable text passes WCAG AA. 4+ runs fail.
worst: “PS” at 1.02:1 (19px, #fff8ee on #fff5e8). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Line height
type:Body line-height is 1.2×, tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
Render-blocking resources
weight:8 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:20 images are shipped at more than 2x the width shown.
“image?url=%2Fbrand%2Fmatchbox-mark.png&w” is 1004px wide, displayed at 51px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Worth knowing2
Line length
38 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Clear4
Mobile viewport · Language declared · Image alt text · Page weight
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#fff5e8
bg#fff5e8
surface#fbe2c9
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog30px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
14pxAa
16pxAa
18pxAa
24pxAa
30pxAa
48pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
fontSans · fontDisplay
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
4 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionSections — structural bands identified on this funnel, cropped from its own capture
Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
What we found — conversion tactics we could prove are present, with the on-page text that evidences each
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
