Body text size
type:Smallest sampled text is 9px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
1 tactic
subscription
saas · Sep 23, 2026
avision.org
We found more conversion tactics here than on 23% of the 1,350 multi-step SaaS funnels we have measured.
4 conversion tactics detected
3 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-23. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 34% of them.
Walk 59 links on the entry page, 45 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
4 conversion tactics detected, each backed by text on the page
- Answers buyer objections
Can I cancel anytime? What happens right after I purchase? Do I need a Google Business Pro
- Offers a free trial or free tier
Start Free
- Offers a demo or docs entry point
docs link
+ 1 more with evidence
-
Not seen
7 of 11 applicable tactics we checked for and did not see
- Trusted-by logo wall
- Customer/company logos or a "trusted by / used by" claim.
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
+ 4 more
-
Flagged
5 of 14 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 9px, below the 13px floor this check uses.
- Named controls
- 1 button/link has no accessible name (icon-only, no aria-label).
- Page title
- The landing page has an empty <title>. It is the first thing a screen reader announces an…
+ 2 more
-
Walked
3 pages walked, Homepage / Lander to Page
- Step 1
- Homepage / Lander
- Step 2
- Pricing
- Step 3
- Page
-
In their words
The headline:
The Ultimate Fleet Management Platform for Local SEO Agencies
- Promise
Protect and grow your Google Business Profile. Guardian Mode, Growth Radar and AVI Intelligence — for local b…
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans
Same 4 conversion tactics detected since 2026-08-06.
- 4 tactics 2026-08-06
- 4 tactics 2026-09-23
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
18 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Meta description
Protect and grow your Google Business Profile. Guardian Mode, Growth Radar and AVI Intelligence — for local businesses and agencies.
- Headline
The Ultimate Fleet Management Platform for Local SEO Agencies
- Section headings
Two products. One mission.
What happens to your clients profiles without active monitoring
The intelligence engine behind your agency's results
Everything Your Agency Fleet Needs
Fleet Command Center
Activate Guardian & Growth Radar for your entire fleet — in one click.
Your brand. AVI does the work.
Client reporting — no PDF, no export needed
+8 more, not shown
Sections
2 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
Can I cancel anytime? What happens right after I purchase? Do I need a Google Business Pro
offer1 of 2
Offers a free trial or free tier
Start Free
checkout1 of 2
Offers a demo or docs entry point
docs link
urgency1 of 1
Signals scarcity without a live clock
Limited time
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
Trusted-by logo wall
1,484 of the 2,043 funnels we checked
Pricing tiers
873 of the 1,673 SaaS funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Lead-capture form
437 of the 1,683 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
14 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 13 measured checks need work1 could not be measured — not counted either way
Named controls
a11y:1 button/link has no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Page title
a11y:The landing page has an empty <title>. It is the first thing a screen reader announces and the browser-tab and search-result label.
FixGive every page a unique, descriptive <title>.
Render-blocking resources
weight:8 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Tap-target size (mobile)
mobile:111 of 114 interactive targets are under 44×44px on mobile.
smallest: “Menu” at 40×32px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
17 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Oversized images
2 images are shipped at more than 2x the width shown.
FixServe responsive sizes (srcset/sizes) matching the rendered width.
weight:Landmark regions
No <main> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:Not measurable1
Page weight
At least 1.2 MB across 18 measurable resources, but 53 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#f59e0b
accent#f59e0b
bg#ffffff
surface#ffffff
text#94a3b8
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox30px
Jumps over the lazy dog28px
A subheading in their voice26px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
22pxAa
24pxAa
26pxAa
28pxAa
30pxAa
WEIGHTS
Aa300
Aa500
Aa600
Aa700
Aa800
Aa900
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
