Smallest body text is 9px (base ~16px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
1 tactic
subscription
saas · Aug 6, 2026
avision.org
35/100 Sparse
Scores above 25% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 14%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.20.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 56 links seen, 42 walkable, 2 matched, and we walked 3 pages.
What we recorded
The funnel, frame by frame
3 steps walkedIn their own words
18 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Meta description
Protect and grow your Google Business Profile. Guardian Mode, Growth Radar and AVI Intelligence — for local businesses and agencies.
- Headline
The Ultimate Fleet Management Platform for Local SEO Agencies
- Section headings
What happens to your clients profiles without active monitoring
The intelligence engine behind your agency's results
Everything Your Agency Fleet Needs
Fleet Command Center
Activate Guardian & Growth Radar for your entire fleet — in one click.
Your brand. AVI does the work.
Client reporting — no PDF, no export needed
From 1 Client to 500 — Same Effort
+8 more, not shown
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path2 of 4
Offers a free trial or free tier
Start Free
Offers a demo or docs entry point
docs link
Friction reduction2 of 2
Answers buyer objections
Can I cancel anytime? What happens right after I purchase? Do I need a Google Business Pro
Offers a free trial or free tier
Start Free
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
Trusted-by logo wall
1050 of 1369 measured funnels run this
Pricing tiers
636 of 1248 measured funnels run this
Press / "as seen in"
448 of 1769 measured funnels run this
Lead-capture form
310 of 1256 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Usage / adoption proof
224 of 1369 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrastclear
Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa
97% of measurable text passes WCAG AA.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size needs worktype:body-text-size
Line length notetype:line-length
23 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene2 flagged
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 7 content images carry alt text.
Named controls needs worka11y:named-controls
1 button/link has no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
Page title needs worka11y:page-title
The landing page has an empty <title>. It is the first thing a screen reader announces and the browser-tab and search-result label.
fix Give every page a unique, descriptive <title>.
Skip link notea11y:skip-link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
Weight & delivery1 flagged
Page weight not measurableweight:page-weight
At least 1.1 MB across 16 measurable resources, but 52 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Render-blocking resources needs workweight:render-blocking-resources
8 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images noteweight:oversized-images
2 images are shipped at more than 2x the width shown.
“avi-chat.png” is 910px wide, displayed at 100px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Structure & reachabilityclear
Landmark regions notestructure:landmark-regions
No <main> landmark. screen-reader users cannot jump between regions.
fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#f59e0b
accent#f59e0b
bg#ffffff
surface#ffffff
text#94a3b8
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox30px
Jumps over the lazy dog28px
A subheading in their voice26px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
22pxAa
24pxAa
26pxAa
28pxAa
30pxAa
WEIGHTS
Aa300
Aa500
Aa600
Aa700
Aa800
Aa900
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Playbook match, and found none on this funnel.
X-ray a funnel
