Base body text ~15px, smallest 13px.
01
Homepage / Lander
4 tactics
saas · Aug 1, 2026
basecamp.com
50/100 Thin
Scores above 48% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 37%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.13, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
0pts
since the first measured scan (2026-07-23) — 2 re-scans
- 50 Thin 2026-07-23
- 50 Thin 2026-08-01
The funnel, frame by frame
3 steps walkedIn their own words
18 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Basecamp
- Meta description
Trusted by millions, Basecamp puts everything you need to get work done in one place. It’s the calm, organized way to manage projects, work with clients, and communicate company-wide.
- Headline
The refreshingly straightforward project management system that’s rock-solid and easy to use.
- Section headings
Tell me if this sounds about right.
Big numbers. Highly-trusted. Rugged, reliable, and ready.
Remember when companies cared about service? We still do.
All these questions have the same answer: Yes!
Join us for a free live class.
And there’s more…
- Buttons and links
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What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path1 of 4
Offers a free trial or free tier
free plan
Trust & proof2 of 2
Shows customer logos or a trusted-by claim
logos: Walkthrough, Page: Message Board, Page: Docs & Files, Page: To-dos, Page: Card Tabl
Puts a number on adoption
60 million projects
Friction reduction2 of 2
Answers buyer objections
Can we upgrade, downgrade, switch packages, or cancel whenever we want?
Offers a free trial or free tier
free plan
Value reinforcement1 of 2
Puts a number on adoption
60 million projects
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
Pricing tiers
636 of 1248 measured funnels run this
Press / "as seen in"
448 of 1769 measured funnels run this
Demo / docs entry
440 of 1256 measured funnels run this
Lead-capture form
310 of 1256 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
10 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrastclear
Text contrast (WCAG AA) not measurablecontrast:text-contrast-wcag-aa
No sampleable body text found to measure.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typographyclear
Body text size passestype:body-text-size
Line length notetype:line-length
5 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene1 flagged
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 36 content images carry alt text.
Named controls needs worka11y:named-controls
5 buttons/links have no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
Weight & delivery3 flagged
Page weight needs workweight:page-weight
At least 6.3 MB across 137 measurable resources. 171 cross-origin resources did not expose a size, so the real total is higher.
fix Compress and lazy-load below-the-fold media; drop unused third-party scripts.
Render-blocking resources needs workweight:render-blocking-resources
50 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images needs workweight:oversized-images
29 images are shipped at more than 2x the width shown.
“card-table.webp” is 3232px wide, displayed at 792px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
bg#ffffff
surface#ffffff
text#111111
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox42px
Jumps over the lazy dog38px
A subheading in their voice27px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
13pxAa
15pxAa
17pxAa
19pxAa
27pxAa
38pxAa
42pxAa
WEIGHTS
Aa400
Aa500
Aa600
FAMILIES
Graphik
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Elements and Playbook match, and found none on this funnel.
X-ray a funnel
