This report was measured 50 days ago — past our freshness window.

ecommerce · Aug 21, 2026

bateskit.com

Fewer than 1% of the 211 multi-step e-commerce funnels we have measured showed fewer conversion tactics than we found here.

0 conversion tactics detected

2 pages walked · measured by Roentgen 1.25.1

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How this was measured

Measured by Roentgen 1.25.1 on 2026-08-21. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, fewer than 1% showed fewer conversion tactics.

Walk 15 links on the entry page, 9 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

The short version, in 4 parts

  1. Not seen

    15 of 15 applicable tactics we checked for and did not see

    FAQ / objection handling
    An accordion / FAQ block answering objections.
    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.

    + 12 more

    See what we looked for

  2. Flagged

    3 of 11 build checks flagged, each with a fix

    Body text size
    Smallest body text is 8px (base ~13px). below the ~16px readable floor.
    Oversized images
    10 images are shipped at more than 2x the width shown.
    Tap-target size (mobile)
    47 of 102 interactive targets are under 44×44px on mobile.

    See the fixes

  3. Walked

    2 pages walked, Homepage / Lander to Features

    Step 1
    Homepage / Lander
    Step 2
    Features

    Walk it frame by frame

  4. In their words

    The headline: Bates-number 1,800 pages without uploading a single file.

    Promise
    Stamp continuous Bates numbers across hundreds of litigation PDFs in your browser. Files never leave your dev…
    Prices shown
    $19 · $0 · $99

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

1 tactic

$19 +2 more  ·  subscription

Logo wall
Features
02

Features

1 tactic

$19

Logo wall

In their own words

34 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
BatesKit — batch Bates numbering that never uploads your files
Meta description
Stamp continuous Bates numbers across hundreds of litigation PDFs in your browser. Files never leave your device. $19 once, no account.
Headline
Bates-number 1,800 pages without uploading a single file.
Section headings
Cross-file continuityNo upload, by architectureProduction checks built inWho this is forThree steps, then it runsVerify the claim yourselfWhat it doesThe rotated-page problem+8 more, not shown
Buttons and links
FeaturesBlogApplyBuy a license · $19Are my files really never uploaded?So this site sends nothing at all?Will the numbers be searchable in the output?What happens to scanned documents?What do the five checks catch?How many files and pages can it handle?+2 more, not shown
Prices on the page
$19$0$99

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of bateskit.com
Nav0% down the page
Hero section of bateskit.com
Hero1% down the page
FAQ section of bateskit.com
FAQ27% down the page
Pricing section of bateskit.com
Pricing62% down the page
Footer section of bateskit.com
Footer91% down the page

What we didn’t find

15 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see15 of 15 applicable

FAQ / objection handling 1,615 of the 2,420 funnels we checked
Press / "as seen in" 642 of the 2,417 funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked
Anchor / strikethrough pricing 116 of the 238 ecommerce funnels we checked
On-page review wall 95 of the 238 ecommerce funnels we checked
Free shipping 81 of the 238 ecommerce funnels we checked
Express wallets 41 of the 238 ecommerce funnels we checked
Money-back guarantee 33 of the 238 ecommerce funnels we checked
Proof at every step 26 of the 238 ecommerce funnels we checked
Countdown / urgency timer 18 of the 238 ecommerce funnels we checked
Per-unit price anchor 11 of the 238 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

11 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

3 of 9 measured checks need work2 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest body text is 8px (base ~13px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

10 images are shipped at more than 2x the width shown.

“launchllama.png” is 1024px wide, displayed at 200px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

47 of 102 interactive targets are under 44×44px on mobile.

smallest: “BatesKit” at 52×22px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing2

Line length

3 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Render-blocking resources

5 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources

Not measurable2

Text contrast (WCAG AA)

All 28 sampled text runs sit over images or gradients. effective contrast is not computable.

contrast:text-contrast-wcag-aa
Page weight

At least 0.7 MB across 27 measurable resources, but 28 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Mobile viewport · Language declared · Image alt text · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#ffffff
accent#ffffff
bg#ffffff
surface#ffffff
text#ffffff
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox76px
Jumps over the lazy dog40px
A subheading in their voice32px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
8pxAa
11pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
32pxAa
40pxAa
76pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Public Sans Variable · Courier Prime
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

3 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

What we found — conversion tactics we could prove are present, with the on-page text that evidences each

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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