their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 15, 2026

bersyn.com

Name: bersyn.com funnel teardown
Creator: UXXRAY

saas · desktop

Biggest quick win

43% of measurable text passes WCAG AA. 4+ runs fail. Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

60 /100

Partial ★★★☆☆ 5 measured categories

Score breakdown

Offer clarity 8/8
Action path 11/20
Trust & proof 6/11
Friction reduction 10/10
Value reinforcement 0/10

The funnel, frame by frame

see their whole funnel without clicking through it. scored step by stepmeasured

Homepage / Lander

▲ strongest

5 tactics

$79 +2 more · subscription

Sticky CTAFAQNo cardLogo wallPricing tiers

Compare

3 tactics

$29 +3 more

Sticky CTAPricing tiersDemo / docs

Pricing

3 tactics

$79 +1 more · subscription

Sticky CTANo cardPricing tiers

Signup

▼ thinnest

2 tactics

$49

Sticky CTAPricing tiers

Offer

how clearly they present the deal and its valuemeasured

8/8highpoints earned

Pricing tiersfree, $49/mofree, $27/mo

Action

the path to convert. CTA, sign-up, checkoutmeasured

11/20partialpoints earned

Free trial / freemium
Demo / docs entry

Not detected: proof above the fold and lead-capture form.

Trust

proof, social proof, and credibilitymeasured

6/11partialpoints earned

Trusted-by logo wall

Not detected: usage / adoption proof.

Friction

objections answered, barriers removedmeasured

10/10highpoints earned

FAQ / objection handling
Free trial / freemium

Value

why it’s worth it. comparison and reinforcementmeasured

0/10nonepoints earned

No signals detected for this category on the captured funnel.

Not detected: us-vs-them comparison and usage / adoption proof.

UX signals

measured UX quality. contrast · mobile · type · a11y · layoutmeasured

Minor

2 flags · 6 checks

Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.

NEEDS WORKText contrast (WCAG AA)

43% of measurable text passes WCAG AA. 4+ runs fail.

worst: “About” at 4.02:1 (14px, #4f7f94 on #f0f6fa). needs 4.5:1

Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.

GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length. is the pitch actually readable?

NEEDS WORKBody text size

Smallest body text is 10px (base ~12px). below the ~16px readable floor.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.

NOTELine length

28 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.

GOODLanguage declared

html[lang] is set for screen readers.

GOODImage alt text

All 4 content images carry alt text.

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.

Live scan · 15-25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured

full palette ordered by on-page usage %

primary#2872a1

accent#2872a1

bg#ffffff

surface#f0f6fa

text#4f7f94

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox60px

Jumps over the lazy dog30px

A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Teardown report. copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from

bersyn.com · 5/9 tactics · 0 proof templates · evidence-backed

# Agent Brief. build in the style of bersyn.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-15). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Compare → Pricing → Signup

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 44.7% | background |
| `#f0f6fa` | 36.3% | background |
| `#f4f8fb` | 16% | background |
| `#2872a1` | 3% | accent/brand |

Curated roles: `primary=#2872a1` · `accent=#2872a1` · `bg=#ffffff` · `surface=#f0f6fa` · `text=#4f7f94`

## Type
- Display: `ui-sans-serif`
- Body: `IBM Plex Mono`
- Size scale (px): 10, 11, 12, 14, 15, 18, 24, 30, 60
- Radius (px): 8, 10, 33554400

## Patterns detected (fact-based). 5/9
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Common questions)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: no credit card; pricing: No credit card required)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: backed by)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(home: free, $49/mo; p2: free, $27/mo; pricing: free, $49/mo)_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(p2: documentation)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 4 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.