01
Homepage / Lander
6 tactics
$2.50 +2 more
saas · Sep 21, 2026
betula.ai
We found more conversion tactics here than on 44% of the 1,350 multi-step SaaS funnels we have measured.
5 conversion tactics detected
2 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-21. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 54% of them.
Walk 10 links on the entry page, 5 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
5 conversion tactics detected, each backed by text on the page
- Answers buyer objections
Frequently Asked Questions Is there a free trial period to try your assistant? Does my ass
- Offers a free trial or free tier
free trial
- Shows customer logos or a trusted-by claim
logos: Business Insider, Benzinga, Financial Post, National Post, Newsfile
+ 2 more with evidence
-
Not seen
6 of 11 applicable tactics we checked for and did not see
- Demo / docs entry
- A "book a demo" or documentation / API entry point.
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
- Lead-capture form
- An on-page form collecting contact details (email / name / phone) outside a che…
+ 3 more
-
Flagged
5 of 14 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 93% of measurable text passes WCAG AA. 4+ runs fail. 17% of text was unmeasurable (over i…
- Named controls
- 2 buttons/links have no accessible name (icon-only, no aria-label).
- Oversized images
- 42 images are shipped at more than 2x the width shown.
+ 2 more
-
Walked
2 pages walked, Homepage / Lander to Pricing
- Step 1
- Homepage / Lander
- Step 2
- Pricing
-
In their words
The headline:
Your AI assistant—and second brain—that remembers, communicates, and gets thing…
- Promise
AI assistant for Professionals & Small Business Owners.
- Prices shown
- $2.50 · $10 · $20
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
1 more tactic detected
4 → 5 across 2 scans since 2026-08-09. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
- 4 tactics 2026-08-09
- 5 tactics 2026-09-21
The funnel, frame by frame
2 steps walked
In their own words
26 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Betula.ai
- Meta description
AI assistant for Professionals & Small Business Owners.
- Headline
Your AI assistant—and second brain—that remembers, communicates, and gets things done
- Section headings
Betula in the News
How Betula Assistant helps
What are the user benefits
How to setup your assistant
What does it cost
Betula Assistant in action
Frequently Asked Questions
Featured on
+8 more, not shown- Buttons and links
Dashboard
Talk now
I know my budget
I know my usage
- Prices on the page
$2.50
$10
$20
Sections
2 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
5 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection1 of 2
Answers buyer objections
Frequently Asked Questions Is there a free trial period to try your assistant? Does my ass
proof2 of 4
Shows customer logos or a trusted-by claim
logos: Business Insider, Benzinga, Financial Post, National Post, Newsfile
Shows press logos or an as-seen-in claim
featured on
offer2 of 2
Offers a free trial or free tier
free trial
Makes the pricing ladder explicit
$2.50mo, $10/mo, $20/mo, free
What we didn’t find
6 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 11 applicable
Demo / docs entry
575 of the 1,683 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Lead-capture form
437 of the 1,683 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
14 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 13 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:93% of measurable text passes WCAG AA. 4+ runs fail. 17% of text was unmeasurable (over images/gradients). not counted either way.
worst: “Talk now” at 1.04:1 (14px, #ffffff on #fbfaf8). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Named controls
a11y:2 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Oversized images
weight:42 images are shipped at more than 2x the width shown.
“IBT_Final.png” is 400px wide, displayed at 133px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <main> or <header> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:100 of 108 interactive targets are under 44×44px on mobile.
smallest: “call” at 26×20px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing3
Line length
2 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Keyboard reachability
28 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 1.6 MB across 39 measurable resources, but 61 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear5
Mobile viewport · Body text size · Language declared · Image alt text · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#f7f6f2
bg#ffffff
surface#fbfaf8
text#333333
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox32px
Jumps over the lazy dog29px
A subheading in their voice22px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
19pxAa
22pxAa
29pxAa
32pxAa
WEIGHTS
Aa100
Aa300
Aa400
Aa500
Aa600
Aa700
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
