saas · Aug 15, 2026

brainito.com

75/100 Strong

Scores above 87% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 84%.

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Measured by Roentgen 1.25.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Walk 35 links seen, 24 walkable, 1 matched, and we walked 2 pages.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
0pts since the first measured scan (2026-08-09) — 2 re-scans
  1. 75 Strong 2026-08-09
  2. 75 Strong 2026-08-15

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
10 tactics

$20 +2 more  ·  2 proof points

Sticky CTASubscriptionFAQTrust badgesPressFree trialNo cardLogo wallUsage proofPricing tiers
Pricing
02

Pricing

▼ thinnest
9 tactics

$20 +3 more  ·  subscription  ·  1 proof point

Sticky CTASubscriptionFAQTrust badgesPressFree trialNo cardUsage proofPricing tiers

In their own words

33 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Free Website Audit, AI Visibility & SEO Analysis | Brainito
Meta description
Get a free website audit with AI visibility insights, SEO analysis, marketing health scoring, and actionable recommendations to grow faster.
Headline
Free Marketing Audit Report
Section headings
How it works?Core Features340+ free marketing tools, plus a full website auditLoved by ThousandsUpgrade Your PlanFrequently Asked QuestionsReady to Unlock Your Growth Strategy?Get Your Marketing Audit Score+7 more, not shown
Buttons and links
ProductSolutionsServicesPricingResourcesCompanyLogin LoginGet Started Get StartedLoginStart Free Trial Start Free Trial+2 more, not shown
Prices on the page
$20$100$500

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Hero section of brainito.com
Hero0% down the page
Logos section of brainito.com
Logos9% down the page
FAQ section of brainito.com
FAQ75% down the page
Footer section of brainito.com
Footer90% down the page

Elements

2 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Rating element
Rating“4.5/5”
Guarantee element
Guarantee“7-day money-back guarantee”

What we found

7 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Offer clarity1 of 1

Makes the pricing ladder explicit free, $20/mo, $100/mo, $500/mo

Action path2 of 4

Offers a free trial or free tier Start Free
Lead-capture form website, email, company_website, email

Trust & proof2 of 2

Shows customer logos or a trusted-by claim backed by
Puts a number on adoption 1800+ startups

Friction reduction2 of 2

Answers buyer objections Frequently Asked Questions
Offers a free trial or free tier Start Free

Value reinforcement1 of 2

Puts a number on adoption 1800+ startups

What we didn’t find

4 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see4 of 11 applicable

Demo / docs entry 440 of 1256 measured funnels run this
Us-vs-them comparison 304 of 1777 measured funnels run this
Proof above the fold 292 of 1777 measured funnels run this
Scarcity / urgency copy 94 of 1769 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

Readability & contrastclear

Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa

99% of measurable text passes WCAG AA.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 9px (base ~22px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

4 paragraphs run past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygieneclear

Language declared passesa11y:language-declared

html[lang] is set for screen readers.

Image alt text passesa11y:image-alt-text

All 104 content images carry alt text.

Form labels notea11y:form-labels

4 form fields rely on placeholder text as the only label.

fix Back placeholders with a real <label>. placeholder text vanishes on input.

Heading levels notea11y:heading-levels

2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

fix Step heading levels one at a time; use CSS for size, not a deeper level.

Weight & delivery2 flagged

Page weight not measurableweight:page-weight

At least 1.8 MB across 244 measurable resources, but 84 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Render-blocking resources needs workweight:render-blocking-resources

25 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Oversized images needs workweight:oversized-images

16 images are shipped at more than 2x the width shown.

“brainito-logo.svg” is 999px wide, displayed at 167px

fix Serve responsive sizes (srcset/sizes) matching the rendered width.

Form usabilityclear

Inline validation passesforms:inline-validation

4 fields carry validation attributes (required/pattern/aria-invalid).

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#f5f0ff
accent#f5f0ff
bg#ffffff
surface#faf5ff
text#101011
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog32px
A subheading in their voice26px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
22pxAa
26pxAa
32pxAa
48pxAa
WEIGHTS
Aa300
Aa400
Aa500
Aa600
Aa700
FAMILIES
Poppins
rendered in their own type system · webfont not loaded. system fallback if uninstalled

We also looked for Playbook match, and found none on this funnel.

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