saas · Sep 15, 2026

buildrship.xyz

We found more conversion tactics here than on 96% of the 1,350 multi-step SaaS funnels we have measured.

8 conversion tactics detected

4 pages walked · measured by Roentgen 1.27.0

8 conversion tactics detected
4 pages captured
17 UX checks
6 flagged

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 96% of them.

Walk 368 links on the entry page, 352 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.

The short version, in 5 parts

Proven on the page
8 conversion tactics detected, each backed by text on the page

Compares itself against alternatives
comparison grid: 14 rows
Answers buyer objections
Frequently asked questions
Puts proof in the first viewport
MONTHLY VISITORS 2,148 DOMAIN RATING 40 Powered by Ahrefs

+ 5 more with evidence

See all 8
Not seen
3 of 11 applicable tactics we checked for and did not see

Demo / docs entry
A "book a demo" or documentation / API entry point.
Lead-capture form
An on-page form collecting contact details (email / name / phone) outside a che…
Scarcity / urgency copy
Scarcity or time-pressure copy ("only N left", "selling fast", "limited time")…

See what we looked for
Flagged
7 of 18 build checks flagged, each with a fix

Text contrast (WCAG AA)
58% of measurable text passes WCAG AA. 4+ runs fail.
Body text size
Smallest sampled text is 8px, below the 13px floor this check uses.
Named controls
8 buttons/links have no accessible name (icon-only, no aria-label).

+ 4 more

See the fixes
Walked
4 pages walked, Home to Vs

Step 1
Home
Step 2
Products
Step 3
Pricing

+ 1 more step

Walk it frame by frame
In their words
The headline: Home

Promise
Discover the latest product launches on Buildrship.
Prices shown
$29

Read every quote

What we recorded

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Home

4 tactics

$29

Trust badgesPressLogo wallUsage proof

Products

4 tactics

$9.99 +3 more

Trust badgesLogo wallUsage proofPricing tiers

Pricing

▲ strongest

5 tactics

$0 +3 more

FAQTrust badgesPressNo cardUsage proof

Vs

▼ thinnest

3 tactics

$7.99 +1 more · subscription

ComparisonTrust badgesUsage proof

In their own words

13 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Home — Buildrship
Meta description: Discover the latest product launches on Buildrship.
Headline: Home
Section headings: BuildrShip: The Curated Launch Platform for Buildrs Who ShipThis Week's Product LaunchesWeekly Launch Archives & WinnersBrowse by CategoryPromote your product & Reach your potential usersAsk AI about Buildrship
Buttons and links: 2 0 1 2 3 4 5 6 7 8 91 0 1 2 3 4 5 6 7 8 9Search Buildrship... CTRL K
Prices on the page: $29

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measured

No credit card element — **No credit card**“No credit card required”

What we found

8 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

objection2 of 2

Compares itself against alternatives comparison grid: 14 rows

Answers buyer objections Frequently asked questions

proof4 of 4

Puts proof in the first viewport MONTHLY VISITORS 2,148 DOMAIN RATING 40 Powered by Ahrefs

Shows customer logos or a trusted-by claim logos: Buildrship, Buildrship on PeerPush, Launched on LaunchPanda, Powered by Startup Fas

Puts a number on adoption 100 users

Shows press logos or an as-seen-in claim featured on

offer2 of 2

Offers a free trial or free tier No credit card required

Makes the pricing ladder explicit $9.99/mo, free

What we didn’t find

3 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see3 of 11 applicable

Demo / docs entry 575 of the 1,683 funnels we checked

Lead-capture form 437 of the 1,683 funnels we checked

Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

18 run · 7 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

7 of 17 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

58% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Launch on Buildrship first.” at 1.04:1 (60px, #ffffff on #fafafa). needs 3:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 8px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Render-blocking resources

weight:render-blocking-resources

11 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

162 images are shipped at more than 2x the width shown.

“test2.png” is 1080px wide, displayed at 56px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <header> or <footer> or <main> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

405 of 649 interactive targets are under 44×44px on mobile.

smallest: “Previous weeks” at 28×28px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing7

Line length

5 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Keyboard reachability

44 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 3.7 MB across 211 measurable resources, but 319 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear3

Mobile viewport · Language declared · Image alt text

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

derived

MATCH Playbook #3 — Intent-Match Funnelstrategy guide

Comparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy

comparison table p4: comparison grid: 14 rowscomparison copy Buildrship vs Product Hunt — A Fairer Launch for Indie Builders (2026)

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

accent#fefefe

bg#fefefe

surface#ffffff

text#666666

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox32px

Jumps over the lazy dog26px

A subheading in their voice20px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

8pxAa

9pxAa

10pxAa

11pxAa

12pxAa

13pxAa

14pxAa

15pxAa

16pxAa

20pxAa

26pxAa

32pxAa

WEIGHTS

Aa400

Aa500

Aa550

Aa600

Aa700

Aa800

FAMILIES

Geist

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 9 layers

layers we ran on this funnel that came back empty

measured

Sections — structural bands identified on this funnel, cropped from its own capture

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Machine version → JSON bundle Markdown brief Design tokens llms.txt