saas · Sep 28, 2026

bulldo.gs

We found more conversion tactics here than on 23% of the 1,450 multi-step SaaS funnels we have measured.

4 conversion tactics detected

3 pages walked · measured by Roentgen 1.27.0

3 pages captured
13 UX checks
4 flagged

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Scan

Captured Field Notes — Step 1 · Field Notes1 / 3

How this was measured

Every figure on this page was read off the live site by Roentgen 1.27.0 on 2026-09-28, a script that reads page structure, computed CSS and matched text. No AI judgment, nothing estimated, and a capture’s numbers stay as read.

Detection coverage, not a verdict. A low count means we did not detect those patterns, not that the funnel is weak.

Links on the entry page24 links
Walkable, same site19 links
Matched a funnel step2 links
Pages captured, entry page included3 pages

Progress

2 scans

this funnel’s coverage score across measured re-scans

Unchanged across 2 scans Same 4 conversion tactics detected since 2026-08-03.

4 tactics 2026-08-03
→
4 tactics 2026-09-28

What we found

4 of 11 applicable

bulldo.gs shows 4 of the 11 tactics that apply to a SaaS funnel, and we did not see the other 7.

Proven on the page · 4

Answers buyer objections FAQ

Shows customer logos or a trusted-by claim logos: Launched on Fazier, Verified on DANG!, Listed on Turbo0, Listed on LaunchNest

Shows press logos or an as-seen-in claim featured on

Offers a demo or docs entry point docs link

Not seen on any step reached · 7

Free trial / freemium 1,410 of the 1,789 SaaS funnels we checked

Pricing tiers 916 of the 1,789 SaaS funnels we checked

Us-vs-them comparison 493 of the 2,586 funnels we checked

Lead-capture form 471 of the 1,799 funnels we checked

Proof above the fold 419 of the 2,586 funnels we checked

Usage / adoption proof 300 of the 2,196 funnels we checked

Scarcity / urgency copy 135 of the 2,583 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

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The funnel, frame by frame

3 steps walked

We walked 3 pages. Email Weekly Google Sheets Report runs the most named tactics (6), and Field Notes runs the fewest (4).

Field Notes

4 tactics · fewest on this funnel

Sticky CTAPressLogo wallDemo / docs

Email Weekly Google Sheets Report

6 tactics · most on this funnel

Sticky CTAFAQTrust badgesPressLogo wallDemo / docs

Apps Script Permissions Before You Authorize

5 tactics

Sticky CTAFAQPressLogo wallDemo / docs

Also captured on mobile, 1 step.

In their own words

11 quoted

Their headline: “Field Notes.”

Their description: “Short, specific writing about automating the boring parts of a Google Workspace life — Apps Script triggers, Gmail at scale, and the gotchas nobody warns you about.”

All 11 quoted strings: title, description, headings and buttons

Page title: Field Notes · bulldo.gs
Meta description: Short, specific writing about automating the boring parts of a Google Workspace life — Apps Script triggers, Gmail at scale, and the gotchas nobody warns you about.
Headline: Field Notes.
Section headings: LatestGet the next one in your inbox.Email a weekly Google Sheets report: choose the right workflowBefore you authorize an Apps Script, check what it can touchA better way to page through Gmail in Apps ScriptWhy your Apps Script trigger did not fire: a reproducible diagnostic
Buttons and links: Subscribe →Get started →

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Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

Nav section of bulldo.gs — **Nav**0% down the page

Hero section of bulldo.gs — **Hero**8% down the page

Email capture section of bulldo.gs — **Email capture**70% down the page

Footer section of bulldo.gs — **Footer**84% down the page

How well it’s built

13 run · 4 flagged

4 of 12 measured checks need work, and each comes with its fix

1 could not be measured, not counted either way

4 Need work
3 Worth knowing
5 Clear
1 Not measurable

Text contrast (WCAG AA)
60% of measurable text passes WCAG AA. 4+ runs fail.
worst: “One short note per release. Unsubscribe anytime.” at 2.66:1 (11px, #555555 on #0a0a0a). needs 4.5:1

Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
What this measures
Body text size
Smallest sampled text is 11px, below the 13px floor this check uses.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.
What this measures
Oversized images
18 images are shipped at more than 2x the width shown.
“dang-verified-light.png” is 550px wide, displayed at 67px

Serve responsive sizes (srcset/sizes) matching the rendered width.
What this measures
Tap-target size (mobile)
33 of 71 interactive targets are under 44×44px on mobile.
smallest: “GNAW” at 30×14px

Give tappable controls a ≥44×44px hit area. the touch minimum.
What this measures

3 worth knowing, 5 clear, 1 not measurable

Worth knowing3

Line length
1 paragraph runs past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.
What this measures
Label in name
3 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

Make the accessible name start with the visible label text.
What this measures
Autocomplete hints
No autocomplete attributes across 1 field. browsers cannot autofill.

Add autocomplete="email"/"tel"/"name" to identity fields.
What this measures

Clear5

Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation

Not measurable1

Page weight
At least 0.8 MB across 90 measurable resources, but 75 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

What this measures

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Brand kit

5 colour roles

Their primary colour is #ffb020, on a #0a0a0a background with text in #888888.

primary#ffb020
accent#ffb020
bg#0a0a0a
surface#0a0a0a
text#888888

See the roles applied and the type scale

accent

Body copy in their text role, on a surface card.

the roles, doing their job

SIZE SCALE

11pxAa

13pxAa

14pxAa

15pxAa

16pxAa

17pxAa

18pxAa

22pxAa

60pxAa

WEIGHTS

Aa400

Aa600

Aa700

FAMILIES

JetBrains Mono · GeistSans

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Take their look into your buildDownload design tokens

We also ran these layers on the pages we captured and found nothing to show: Elements, Playbook match (2 of 10 layers). That is a measurement of this funnel, not a recommendation, and a layer we never ran is not listed.