saas · Sep 15, 2026

buymicrostartups.com

We found more conversion tactics here than on 44% of the 1,350 multi-step SaaS funnels we have measured.

5 conversion tactics detected

4 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 54% of them.

Walk 32 links on the entry page, 28 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    5 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    Common questions
    Shows customer logos or a trusted-by claim
    logos: Launched on StartupBase, Verified on directree, Launched on LaunchPanda, Powered by
    Makes the pricing ladder explicit
    free, $83.33/mo, $500/mo

    + 2 more with evidence

    See all 5

  2. Not seen

    6 of 11 applicable tactics we checked for and did not see

    Free trial / freemium
    A free trial, free tier, or "no credit card" entry offer.
    Demo / docs entry
    A "book a demo" or documentation / API entry point.
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.

    + 3 more

    See what we looked for

  3. Flagged

    6 of 13 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    69% of measurable text passes WCAG AA. 4+ runs fail.
    Body text size
    Smallest sampled text is 10px, below the 13px floor this check uses.
    Render-blocking resources
    12 stylesheets/scripts in <head> block first paint.

    + 3 more

    See the fixes

  4. Walked

    4 pages walked, Homepage / Lander to Sign Up

    Step 1
    Homepage / Lander
    Step 2
    Compare
    Step 3
    Buy

    + 1 more step

    Walk it frame by frame

  5. In their words

    The headline: Buy a profitable startup with revenue you can actually verify.

    Promise
    A marketplace for buying and selling micro-startups. Revenue verified via Stripe. No brokers, no commissions,…
    Prices shown
    $25 · $380 · $87.5

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
6 tactics

$25 +18 more  ·  subscription

Sticky CTAFAQTrust badgesPressLogo wallPricing tiers
Compare
02

Compare

1 tactic

$10 +5 more  ·  subscription

Sticky CTA
Buy
03

Buy

2 tactics

$25 +11 more  ·  subscription

Sticky CTATrust badges
Sign Up
04

Sign Up

▼ thinnest
0 tactics

no named tactics detected on this step

In their own words

44 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Buy and sell micro-startups, no brokers | BuyMicroStartups
Meta description
A marketplace for buying and selling micro-startups. Revenue verified via Stripe. No brokers, no commissions, no buyer paywall. Built for indie hackers.
Headline
Buy a profitable startup with revenue you can actually verify.
Section headings
Sell direct. Keep everything.Real startups for sale right now.Revenue you can actually verify.Built for indie builders, not brokers.Listing feesCommon questionsReal revenue. Real numbers. No middleman.How to Start Digital+7 more, not shown
Buttons and links
How does revenue verification work?Is browsing really free?Do you take a commission?What can I list?How long does my listing stay up?BuyGet started
Prices on the page
$25$380$87.5$83.33$5.8$5$4.2$22+11 more, not shown

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of buymicrostartups.com
Nav0% down the page
Hero section of buymicrostartups.com
Hero1% down the page
Pricing section of buymicrostartups.com
Pricing18% down the page
FAQ section of buymicrostartups.com
FAQ75% down the page
Footer section of buymicrostartups.com
Footer95% down the page

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections Common questions

proof2 of 4

Shows customer logos or a trusted-by claim logos: Launched on StartupBase, Verified on directree, Launched on LaunchPanda, Powered by
Shows press logos or an as-seen-in claim featured in

offer1 of 2

Makes the pricing ladder explicit free, $83.33/mo, $500/mo

checkout1 of 2

Lead-capture form email, password

What we didn’t find

6 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see6 of 11 applicable

Free trial / freemium 1,340 of the 1,673 SaaS funnels we checked
Demo / docs entry 575 of the 1,683 funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Usage / adoption proof 289 of the 2,043 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 6 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

6 of 12 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

69% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Revenue” at 2.33:1 (10px, #a1a1aa on #f4f4f5). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Render-blocking resources

weight:render-blocking-resources

12 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

10 images are shipped at more than 2x the width shown.

“toolfio-light-badge.png” is 834px wide, displayed at 200px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <main> or <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

69 of 136 interactive targets are under 44×44px on mobile.

smallest: “Buy” at 23×17px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

5 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading levels

1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels

Not measurable1

Page weight

At least 1.0 MB across 261 measurable resources, but 245 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear3

Mobile viewport · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#18181b
bg#f4f4f5
surface#ffffff
text#52525b
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox36px
Jumps over the lazy dog30px
A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
24pxAa
30pxAa
36pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Plus Jakarta Sans · DM Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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