ecommerce · Aug 9, 2026

lookblueprint.com

5/100 Sparse

Scores above 3% of 1,252 multi-step funnels we have measured. Among the 151 ecommerce funnels in that group, above 7%.

2/15 tactics
2 steps
10 checks
4 flagged

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel.

Measured by Roentgen 1.20.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Walk 54 links seen, 38 walkable, 1 matched, and we walked 2 pages.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▲ strongest

3 tactics

$7.99 +1 more · subscription

FAQPressLogo wall

Pricing

▼ thinnest

2 tactics

$7.99 +2 more · subscription

FAQPress

In their own words

32 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Free AI Face Analyzer - See Face Shape, Symmetry Score & Style Direction
Meta description: Upload one photo to see your face shape, symmetry score, eye pattern, jawline angle, proportions and a style direction. Free AI face analysis with no login. Your photo never leaves your browser.
Headline: Free AI Face Analyzer See your face shape, symmetry & the patterns that make your face distinctly yours.
Section headings: Try a new hairstyle or outfit on your photo.More ways to understand the features visible in your photo.Turn a face result into a choice you can try.What makes your face uniquely yours deserves more than a number.Does the camera distort your face?See what to try before you change your look.Use your result in real life.Questions about AI face analysis+8 more, not shown
Buttons and links: ToolsLog inSee your face analysisTry hairstylesTry outfitsTry clothesGenerate BlueprintFeedbackAnalyze your photoVirtual Try-On+1 more, not shown
Prices on the page: $7.99$7.99.

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of lookblueprint.com — **Nav**1% down the page

Hero section of lookblueprint.com — **Hero**1% down the page

Pricing section of lookblueprint.com — **Pricing**55% down the page

FAQ section of lookblueprint.com — **FAQ**75% down the page

Footer section of lookblueprint.com — **Footer**90% down the page

What we found

2 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Friction reduction1 of 3

Answers buyer objections Is the AI face analyzer free? +

What we didn’t find

13 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see13 of 15 applicable

Us-vs-them comparison 304 of 1777 measured funnels run this

Proof above the fold 292 of 1777 measured funnels run this

Anchor / strikethrough pricing 94 of 177 measured funnels run this

Scarcity / urgency copy 94 of 1769 measured funnels run this

On-page review wall 89 of 177 measured funnels run this

Free shipping 71 of 177 measured funnels run this

Express wallets 31 of 177 measured funnels run this

Money-back guarantee 31 of 177 measured funnels run this

Proof at every step 27 of 177 measured funnels run this

Countdown / urgency timer 15 of 177 measured funnels run this

Per-unit price anchor 9 of 177 measured funnels run this

Stacked free gifts

Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

10 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

Readability & contrast1 flagged

Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa

93% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Skip to content” at 1:1 (14px, #111114 on #111114). needs 4.5:1

fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 11px (base ~17px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

22 paragraphs run past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygieneclear

Weight & delivery2 flagged

Page weight not measurableweight:page-weight

At least 2.3 MB across 329 measurable resources, but 93 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Render-blocking resources needs workweight:render-blocking-resources

17 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Oversized images needs workweight:oversized-images

29 images are shipped at more than 2x the width shown.

“feature-badge-white.webp” is 2400px wide, displayed at 128px

fix Serve responsive sizes (srcset/sizes) matching the rendered width.